The #2 Septic Podcast

In the septic industry, what people don’t see is exactly what makes or breaks your bottom line. Beyond the tanks and the trenches lies the business strategies, technical mastery, and hard-won lessons that transform a standard installation into a legacy-building enterprise. The #2 Septic Podcast showcases the faces and expertise driving the industry. Hosted by Ashley Christian , we bridge the gap between technical skill and the business grit required to turn a service call into a scalable success. Whether you’re looking to build trust with your community or uncover the industry secrets your competitors are keeping to themselves, this is your blueprint for septic success.

The #2 Septic Podcast is a business podcast hosted by Ashley Christian, with 29 episodes on record and a Required Pod Score of 80.

Ashley Christian hosts The #2 Septic Podcast, a business show with 29 episodes published.

Our AI reads these to draft pitches. Use them as grounding for a pitch that cites a real guest and a specific topic.

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  Episode #1

  Double Your Septic Business in a Year with Jon Jouvenaux

  Sep 30, 202615 minS1

  Stop relying on word-of-mouth and outdated yellow page tactics that leave money on the table! In this episode, Ashley sits down with Jon Jouvenaux (BBB Septic & VibraWaste) to reveal how shifting from "old school" marketing to targeted digital strategies doubled his revenue in a single year and how the Muckraker machine adds $10,000/month per truck to his bottom line. What You'll Learn: Old School vs. New School: Why traditional advertising like TV, print, and yellow pages waste ad spend compared to modern, "sniper-targeted" digital marketing. The Directory & NAP Trap: How inconsistent business listings across directory sites silently ruin your Google ranking and cost you customers. Doubling Revenue: How fixing digital visibility and website analytics skyrocketed BBB Septic from $685K to $1.2M in a single year. Game-Changing Equipment: How the VibraWaste Muckraker speeds up truck dumping from 45+ minutes to 10 minutes, saving thousands on disposal fees while adding an extra pump-out per truck daily. Real-Time Fleet Analytics: Why using modern digital operations and live tracking is the difference between operating in the dark and dominating your local service market. Timestamps: 00:00 - Ashley Introduces Jon Jouvenaux 00:36 - Introducing VibraWaste & The Muckraker Machine 01:53 - Saving $15K/Month in Disposal Fees & Increasing Revenue Per Truck 03:01 - Old School Marketing vs. Modern Targeted Ads 06:12 - Why Inconsistent Business Directory Listings Kill Your Google Ranking 10:17 - Doubling Business Revenue: From $685K to $1.2 Million 13:09 - Modern Fleet Operations: Radios, Live Tracking & Digital Analytics About the Guest & Show: Jon Jouvenaux is the co-owner of BBB Septic, a 40-year-old industry staple and founder of VibraWaste, creators of the revolutionary Muckraker vibratory pre-screening system. Hosted by Ashley, The #2 Septic Podcast brings you short, actionable business strategies and marketing insights directly from service industry experts to help you scale your operations. Call to Action: If you found value in this episode, please LIKE , SUBSCRIBE , and hit the notification bell so you never miss a part of our 3-part business marketing series! Got questions about upgrading your fleet or digital marketing? Drop a comment below or visit groundbreakermarketing.com Links & Resources Mentioned: Learn more about VibraWaste: https://vibrawaste.com/ Connect with BBB Septic: https://bbbseptic.com/ #SepticBusiness #ServiceIndustry #DigitalMarketing #BusinessGrowth #FleetManagement

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  The #2 Septic Podcast

  Make More Money with the Pump Trucks You Already Have with Tank Track CEO Austin Frutcher

  Sep 23, 202628 min

  Want to squeeze 27% more revenue out of the exact same septic trucks without buying new equipment? In this episode of the #2 Septic Podcast, Ashley sits down with Austin Frutcher, CEO of Tank Track, live at the UWA conference to reveal the operational tweaks, pricing strategies, and software secrets top septic operators use to dominate their market. What You'll Learn: The 27% Revenue Boost: How top septic and grease trap businesses scale earnings per truck using existing resources. Pricing for Profit: Why lowballing your services hurts growth—and how a simple 5–10% price increase transforms your bottom line. Cash Flow Automation: Say goodbye to chasing checks by leveraging cards on file, seamless QuickBooks sync, and offline mobile apps. Recurring Revenue Engine: How to automate 3-year pumping and 6-month filter reminders to lock in long-term customer lifetime value. Review Systems That Scale: Convert completed jobs into 5-star Google reviews automatically to win local search rankings. Timestamps: 00:00 - Welcome & Live from the OOWA Conference 00:28 - What is Tank Track? Software for Septic & Grease Trap Businesses 02:06 - Listening to Feedback: New Offline Mobile App & QuickBooks Online Sync 04:09 - The 27% Revenue Boost: How Existing Trucks Earn More 06:31 - Onboarding & Customer Support Experience 08:27 - The Mindset Shift: Why You Should Raise Your Prices 11:09 - Real-World Story: Testing a Price Increase 13:00 - Stop Chasing Checks: Why Digital Payments Drive Growth 15:43 - Card on File: Eliminating Accounts Receivable Nightmares 17:51 - Building Business Value: Why Recurring Revenue Beats One-Off Installs 21:45 - Automated Google Reviews & Local SEO Strategy 25:09 - Million-Dollar Advice for Growing Septic Business Owners About the Guest & Show: Austin Frutcher is the CEO of Tank Track, an all-in-one management software engineered specifically for septic, grease trap, and drain service professionals. The #2 Septic Podcast, hosted by Ashley, delivers real-world business insights, technical advice, and growth strategies for trade operators in the liquid waste industry. Connect & Scale Your Business: Visit Tank Track: https://tanktrack.com Email: hello@tanktrack.com The #2 Septic Podcast: https://groundbreakermarketing.com/podcast-calendar/ Enjoyed this episode? Don't forget to LIKE , SUBSCRIBE , and leave a comment below with your biggest takeaway! Hit the notification bell so you never miss an episode built to grow your service business. #SepticBusiness #FieldServiceManagement #TankTrack #BusinessGrowth #ServiceIndustry

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  The #2 Septic Podcast

  Grow or Die with Inspector Cameras Founder Mark Raumikaitis

  Sep 16, 202657 min

  Are you stuck working in your business instead of on it? In this episode of The #2 Septic Podcast, host Ashley sits down with Mark Raumikaitis, CEO and founder of Inspector Cameras, to break down the exact mindset shifts and operational strategies needed to scale a home service or septic business from a one-man show into a thriving, high value enterprise. Whether you’re a contractor, home inspector, or septic business owner, Mark shares two decades of hard-earned entrepreneurial wisdom on why raising your prices, running lean, and prioritizing customer service will revolutionize your bottom line. What You'll Learn: The Single-Operator Trap: Why moving from a "guy with a truck" to a full operation is essential for building real business value. The Power of Pricing: Why raising prices 50% can actually increase your profits, reduce customer headaches, and buy back your time. Strategic Growth & Cash Flow: How to navigate going backwards financially to scale forward and why you should hold off on that fancy $75k truck. The AI-Proof Power of Trades: Why physical trade skills, septic evaluations, and field services are more valuable now than ever. Customer Service as a Revenue Driver: The simple administrative move (like answering the phone 100% of the time) that instantly explodes business growth. Building a Loyal Team: How servant leadership, honesty, and shared vision turn employees into dedicated team members. Timestamps: [00:00] - Introduction & Mark's Background in Manufacturing [02:40] - The Entrepreneurial Mentality & Transitioning to Home Inspection [03:40] - Core Business Lessons from 20 Years in the Field [06:26] - Building Relationships with Real Estate Agents & Clients [11:11] - The Shift from Single Operators to Scaled Operations [16:21] - The Counterintuitive Pricing Strategy That Increased Revenue [19:25] - Why AI Will Never Replace the Trades [21:55] - The Origin Story of Inspector Cameras [26:55] - Hard Lessons, Mistakes, and Running Lean in Year One [33:57] - Knowing When to Pivot and Step Back from Fieldwork [38:11] - Leadership, Team Buy-in, and Leading by Example [43:29] - "If You're Not Growing, You're Dying" [46:30] - Turning Customer Support into Your Biggest Revenue Generator [53:28] - Mark’s #1 Piece of Advice for Trade Business Owners [54:13] - Where to Connect with Inspector Cameras About the Guest & Host: Mark Raumikaitis is a seasoned entrepreneur, former home inspector of 20 years, and the CEO and founder of Inspector Cameras, a leading provider of specialized inspection cameras known for industry, topping customer service and 24-to-48-hour repair turnarounds. Ashley Christian is the host of The #2 Septic Podcast, dedicated to bringing business insights, growth strategies, and industry leadership to home service professionals and septic business owners. Connect & Support the Show: Subscribe to the channel for more business growth strategies, trade insights, and industry interviews! If you found value in this episode, please Like , Comment your favorite takeaway below, and Share it with a fellow business owner. #BusinessGrowth #TradeBusiness #SepticBusiness #Entrepreneurship #HomeServiceBusiness #SmallBusinessTips

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  The #2 Septic Podcast

  From Toilet Paper to 4 Million Views | Interview with Dawn Rohrs

  Sep 9, 202642 min

  Dawn Rohrs (aka @thatsepticgirl) , Owner of Cyclone Septic and Plumbing, reveals how she went from managing oil rigs to becoming an "accidental influencer" with millions of views! In this episode of The #2 Septic Podcast , host Ashley sits down with Dawn to discuss scaling a septic business, firing non-ideal customers, implementing systems that double growth, and navigating the rise of private equity in the trade industries. What You'll Learn From Oil Rigs to Septic Tanks: How Dawn transitioned a 20-year chemical engineering career into building a thriving trade business. Going Viral Accidental-Style: The single toilet paper testing video that gained 4M+ views and blew up her social media overnight. Finding Your Ideal Customer: Why firing their biggest builder was the best decision for their business and how to define your ideal customer avatar. Systems, Checklist & SOPs: Simple, practical operational hacks (like automated checklists and job site photos) to protect your brand quality. The Future of the Septic Industry: What private equity, AI, and the shift toward modern, professional service companies mean for local operators. Timestamps 00:00 Intro & Welcome 00:01 Introduction to Dawn Rohrs (@thatsepticgirl) of Cyclone Septics 01:05 Going viral on TikTok with a toilet paper test 02:06 Transitioning from Chemical Engineering & Oil Fields to Septic 03:42 Running a family-owned business & working with family 05:40 How Dawn got certified and started installing septics 07:47 Benefits of becoming an "accidental influencer" for local business 11:28 Firing non-ideal clients & avoiding race-to-the-bottom pricing 13:44 Defining and targeting your ideal customer avatar 17:44 Using YouTube & online educational content for homeowner resources 20:28 Essential operational tools: Checklists, photos, and house calls 23:55 Handling bad reviews & using automated review requests 27:11 Overcoming the hardest moments in business (making payroll) 29:56 Strategies for hiring quality employees in the trades 32:15 Where Dawn sees Cyclone Septic in 5 years 34:07 The future of the septic industry: Private equity, AI, & professionalization 41:47 Dawn’s million-dollar piece of advice for business owners About the Guest & Show Dawn Rohrs is a chemical engineer, licensed septic designer/installer, co-owner of Cyclone Septic and Plumbing, and the voice behind the popular social media brand @thatsepticgirl . Hosted by Ashley Christian, The #2 Septic Podcast delivers real, actionable insights from industry leaders to help trade contractors, business owners, and operators elevate their business. Join the Conversation! If you enjoyed this episode, please Like , Subscribe , and hit the Notification Bell so you never miss an episode! Drop a comment below: What was your biggest takeaway from Dawn’s story? #SepticBusiness #Trades #SkilledTrades #BusinessGrowth #SmallBusinessTips #ThatSepticGirl

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  The #2 Septic Podcast

  125 Years of American Septic Innovation | Interview with Brett Wieber of Norweco

  Sep 2, 202658 min

  Discover how over 120 years of wastewater innovation is shaping the future of onsite septic solutions, environmental protection, and recurring revenue business models. In this episode of The #2 Septic Podcast , host Ashley sits down with Brett Wieber, Vice President of Treatment System Services at Norweco, to uncover the secrets behind their flagship Singular system, cutting-edge denitrification technology, and how smart service contracts drive long-term profitability. What You'll Learn: The 120-Year Evolution: How Norweco transitioned from 1906 burial vault fabrication to becoming a global leader in residential and commercial wastewater treatment. Mastering Denitrification: How advanced systems like the Singular TNT and Hydrokinetic aggressively reduce total nitrogen levels by over 70% to safeguard local waterways and coastal environments. Building a Goldmine of Recurring Revenue: Why adding factory-trained service and maintenance contracts to your septic business turns everyday installations into long-term enterprise value. Smart Engineering Over Nuisance Alarms: How Norweco’s ServicePro technology utilizes automated restart cycles to eliminate false alarm calls while maintaining reliable remote monitoring. The Future of the Onsite Industry: Why young professionals and entrepreneurs have a massive, lucrative opportunity to step into the expanding onsite wastewater field. Timestamps [00:00] - Introduction to Brett Wieber & Norweco’s History [01:00] - The Norwalk Vault Company Origins & The Singular System Breakthrough [05:08] - From Law Practice to Wastewater: Brett's Career Transition [09:05] - "Progress Through Service": Keeping the Human Touch Alive [16:57] - Product Evolution: Listening to Boots-on-the-Ground Partner Feedback [20:34] - Fighting Environmental Nitrogen with Hydrokinetic & Biofilm Technology [26:18] - Norweco’s Global Footprint: North America, Europe, Africa, and Beyond [30:30] - ServicePro Control Panels, Telemetry & Eliminating Nuisance Alarms [36:34] - What Separates High-Performing Distributors & Service Providers [43:22] - Unlocking Massive Business Value Through Maintenance Contracts [51:39] - How to Become a Norweco Partner or Sponsored Service Provider [54:03] - Brett’s Final Advice: The Massive Career Opportunity for Young Professionals About the Guest & Show Brett Wieber is the Vice President of Treatment System Services at Norweco, where he leads partner initiatives, promotes advanced wastewater technology, and champions environmental stewardship across North America. The #2 Septic Podcast , hosted by Ashley Christian, dives deep into the technical insights, operational strategies, and business wisdom driving today's onsite wastewater industry forward. Connect & Support: If you found value in this episode, please Like , Subscribe , and ring the notification bell so you never miss an episode! Share your thoughts or questions about advanced wastewater treatment in the comments below. Learn more about Norweco: https://www.norweco.com #SepticSystem #WastewaterTreatment #Norweco #OnsiteWastewater #TradesBusiness

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