Episode #176
EP176 | Carrying A Name That Isn't Yours: Belonging, Trust & Ownership | 29ERS Show Unscripted
Is working in a family business right for everyone? When people hear the words family business, they often assume it's all about the family. But lasting businesses aren't built by the people who started them alone. They're built by the people who choose to believe in the vision, take ownership, and help carry it forward. In this episode, Katelin sits down with Stacey to explore their different but parallel journeys. From Stacey's ten-year wait to finally secure her role, to Katelin navigating the expectations of joining her parents' business—they share how trust is earned, responsibility grows over time, and company culture is shaped by people, not perks. Together, they reflect on the shift from simply doing a job to carrying a name that isn't yours, and why belonging has nothing to do with sharing the founders' surname. In this episode: • The 10-Year Interview: Stacey's remarkable story of applying, waiting a decade, and finally claiming her role • Overcoming Preconceptions: Katelin's candid reflection on entering the family business and battling assumptions • Defining True 'Culture': Why real company culture relies on shared passion, not forced team-building events • All In or All Out: The difference between simply having a job and taking ownership of a shared vision • The Weight of Representation: The intense pressure of carrying a global brand on your shoulders • Duplicating Leadership: Learning to let go, set high standards, and empower the next level of the team Whether you're an ambitious professional trying to step up in your career, a leader learning how to trust your team, or simply curious about the internal dynamics of an agile agency, this conversation offers a powerful look at what it takes to build a proactive and empowered workforce. Explore more episodes and resources: linktr.ee/29studios
