The Ad Podcast

a podcast where host Dylan Conroy interviews the c suite of media companies, agencies, brands and thought leaders on his quest to build the worlds greatest sales culture

The Ad Podcast is a business podcast hosted by Dylan Conroy, with 465 episodes on record and a Required Pod Score of 80. PitchCentric scores this show on Booking Probability, Listen Score, and live audience signals refreshed every 24 hours.

Dylan Conroy hosts The Ad Podcast, a business show with 465 episodes published.

Our AI reads these to draft pitches. Use them as grounding for a pitch that cites a real guest and a specific topic.

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  The Ad Podcast

  Kevin DiLorenzo - Partner & CEO - Rise and Shine

  Aug 18, 202634 min

  Kevin DiLorenzo is the Partner & CEO of Rise and Shine and Partners, an award-winning independent creative, brand strategy, and advertising agency based in Minneapolis. With over 30 years of experience in advertising and communications, he has guided creative and brand strategies for major national and regional brands, including Target, Best Buy, BMW, McDonald's, Capital One, Andersen Windows, and UnitedHealth Group. Before joining Rise and Shine, Kevin spent a decade as CEO of Olson, scaling it into one of the top 10 full-service independent agencies in North America, and held leadership roles at top agencies like Fallon and Carmichael Lynch Spong. He started his career as a television news reporter after graduating from the University of St. Thomas.

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  The Ad Podcast

  Mary Knight - President - Hydrogen Advertising

  Aug 17, 202649 min

  Mary Knight is an advertising executive, creative director, and the President and Co-Owner of Hydrogen Advertising, an award-winning independent agency based in Seattle, Washington. With decades of industry experience, Knight spent years as an Executive Creative Director at major global agency networks—including FCB Global and DDB Worldwide—before stepping into leadership at independent shops. Honored with the American Advertising Federation (AAF) Silver Medal Award for outstanding contributions to advertising, she has served on juries for prestigious industry awards like The One Show, Effie, and Communication Arts. Philosophy: Known for advocating against the "sea of sameness"—the trap of safe, forgettable brand marketing. Brand Portfolio: Has led campaigns for major global and regional brands including Boeing, DiGiorno, Tabasco, American Airlines, Motorola, and Group Health Cooperative.

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  The Ad Podcast

  John Dawson - VP Strategy - Jellyfish

  Aug 13, 20261h 3m

  John Dawson is VP Strategy at Jellyfish, with 15 years of experience working across Australia, Denmark, China and the United States. He brings an international perspective to developing strategies for global brands at a time of media convergence and disruption. He helps clients navigate the evolving landscape through AI, data and media innovation, and importantly, helps them understand and improve how they are represented across large language models and AI-powered search. He is a regular industry speaker and thought leader on AI, marketing effectiveness and the future of brand discovery.

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  The Ad Podcast

  Christina Garnett - Chief Customer Officer - Neuemotion

  Aug 12, 20261h 3m

  Christina Garnett is a fractional Chief Customer Officer, trust strategist, author, and keynote speaker. Operating through her venture Neuemotion (neuemotion.com), she advises executive teams and high-growth companies on building Customer Trust Infrastructure, scaling customer advocacy, and treating brand-customer relationships as emotional, high-leverage assets. She is the author of Transforming Customer–Brand Relationships (Kogan Page) and the creator of the Customer Trust Equation. Previously, she served as Principal Marketing Manager at HubSpot, where she built and scaled the HubFans customer advocacy program. Today, her work at Neuemotion helps organizations bridge the gap between audience engagement, community-building, and long-term customer lifetime value.

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  The Ad Podcast

  Monetizing Exit Traffic & Mastering Answer Engine Optimization (AEO) | Mark Mamber, Tiki, Chief Executive Officer

  Aug 11, 202613 min

  As search funnels compress and over 60% of digital queries end without a website click, enterprise leaders are forced to rethink how they monetize audience attention and maintain search visibility. Dylan Conroy sits down with Mark Mamber, CEO of Tiki, to break down the mechanics of monetizing lost web traffic and leveraging Answer Engine Optimization (AEO) to capture market share across AI platforms. Key Topics Covered: Monetizing the 95% Exit Void: How contextual page signals and automated exit triggers convert lost site traffic into high-margin ad yield. Enterprise Auction Mechanics: Deep-linking intent-driven consumers directly to tier-one global travel networks like TripAdvisor, Expedia, and Kayak. Interactive AI Ad Syndication: Deploying custom brand LLMs as interactive chatbot units across third-party media networks (Envoy Reach). Answer Engine Optimization (AEO) via Reddit: How human-in-the-loop AI posting seeds clean source data into Large Language Models (Envoy Join). Real-Time Market Intelligence: Turning interactive consumer ad queries into strategic data dashboards for C-suite decision-makers. Mark Mamber is the CEO of Tiki, a proprietary ad-tech engine that has served the global travel vertical for over 15 years. He specializes in yield monetization infrastructure, interactive media solutions, and generative search strategies for publishers, OTAs, and Destination Marketing Organizations. Connect & Resources: Connect with Guest Mark Mamber: https://www.linkedin.com/in/markmamber/ Visit Tiki: https://www.tiki.com/ Follow Host Dylan Conroy: https://www.linkedin.com/in/dylanconroy/ Scaled Performance Automation by Strike Social: https://strikesocial.com/guaranteed-paid-social-media-ads-outcomes/

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