Welcome to The Aesthetics Growth Podcast— where we dive into the latest growth strategies, innovations, and exclusive insights from the top movers and shakers in medical aesthetics - medspa owners, trainers, plastic and cosmetic surgeons, influencers, and aesthetic entrepreneurs. Hosted by Bref McHugh , founder of ClinicGrower, this podcast delivers real, unfiltered conversations with the industry’s top med spa owners, injectors, surgeons, and business experts. Each week, we uncover storylines that are shaping the world of aesthetics—from marketing and patient acquisition to team building, leadership, mindset, and money. You’ll get actionable insights, inspiring stories, and hard-earned lessons from the front lines of aesthetic entrepreneurship. Whether you’re scaling your first practice or building an empire, this show will help you grow smarter, lead stronger, command confidence and thrive in the busine
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The Aesthetics Growth Podcast is a health podcast hosted by Bref McHugh & Brad Ferris, with 28 episodes on record and a Required Pod Score of 80. PitchCentric scores this show on Booking Probability, Listen Score, and live audience signals refreshed every 24 hours.
About the host
Bref McHugh & Brad Ferris hosts The Aesthetics Growth Podcast, a health show with 28 episodes published.
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Episode #30
Why Traditional Aesthetics Training Is Out and What You Need Instead (Ai!) - With Ashlan Greenfield & Jenna Bichler
Jun 18, 202636 minS1
Most aesthetic providers are flying blind when it comes to compliance, patient retention, and profit optimization — Novi Society is rewriting the rules. Discover how this all-in-one ecosystem empowers providers of all backgrounds to launch, grow, and scale with confidence, backed by cutting-edge AI, personalized mentorship, and industry-specific protocols. In this episode, two powerhouse founders reveal the industry gaps they identified — from the daunting costs of medical director coverage to the missed opportunities in patient engagement — and how they built a revolutionary platform to solve them. You'll learn how Novi’s innovative AI patient matching and real-time analytics are transforming profitability and patient loyalty, while making compliance effortless for providers across all stages of their journey. 👍 And hey...if you liked this, smash the 'Like' and hit [Subscribe]. Connect with ClinicGrower on: FB: @clinicgrower IG: @clinicgrower LinkedIn: /clinicgrower TikTok: @clinicgrower YouTube: / @TheAestheticsGrowthPodcast Or connect with host of The Aesthetics Growth Podcast, Bref McHugh on LinkedIn at /bref-mchugh ➡️ For more episodes, and if you're interested in becoming a guest on the show, visit clinicgrower.com/podcast
How to Build Unshakeable Confidence Through Authenticity - With Olivia Kirkpatrick
Feb 19, 202650 minS1
<p>Discover how Olivia Kirkpatrick, a seasoned nurse practitioner, transforms aesthetic practices through authenticity and honest communication. She reveals how embracing genuine connections and transparent messaging can effortlessly build trust and patient loyalty. Learn to craft holistic aesthetic plans that prioritize long-term relationships over quick fixes. Olivia's insights on leveraging social media with purpose and vulnerability will inspire you to grow your practice authentically. </p><p>👍 And hey...if you liked this, smash the 'Like' and hit [Subscribe].<br/><br/>Connect with ClinicGrower on:<br/><b>FB:</b> @clinicgrower <br/><b>IG:</b> @clinicgrower <br/><b>LinkedIn:</b> /clinicgrower <br/><b>Ti...
How to Boost Engagement, Personalize Marketing and Optimize SEO with AI in Aesthetics for 2026
Dec 18, 202537 minS1
<p>In this episode of the Aesthetics Growth Podcast, Bref McHugh dives into the essentials of creating a robust growth plan for 2026, focusing on marketing strategies that have proven effective in the medical aesthetics industry. He shares insights from his extensive experience, discusses the impact of AI on marketing this coming 2026, and emphasizes the importance of setting clear goals and understanding key metrics. The episode also highlights the significance of reviews, SEO, and the use of video content in marketing.</p><p>👍 And hey...if you liked this, smash the 'Like' and hit [Subscribe].<br/><br/>Connect with ClinicGrower on:<br...
Ethical Practices - The Secret to Long-Term Success In Aesthetics with Laura Glaser
Dec 11, 20251h 1mS1
<p>In this episode of the Aesthetics Growth Podcast Laura shares her journey, emphasizing resilience, experience, and learning. She discusses the importance of creating a unique business model that focuses on patient care and ethical practices, differentiating her med spa from others in the industry. Laura also highlights the significance of branding, understanding the target audience, and building a strong foundation for business growth.</p><p>👍 And hey...if you liked this, smash the 'Like' and hit [Subscribe].<br/><br/>Connect with ClinicGrower on:<br/><b>FB:</b> @clinicgrower <br/><b>IG:</b> @clinicgrower <br/><b>LinkedIn:</b> /clinicgrower <br/><b>T...
Unlocking the Secrets of Aesthetic Entrepreneurship with Ashley James
Dec 4, 202552 minS1
<p>In this insightful episode, Ashley James, a seasoned expert in the aesthetics industry, shares her journey from nursing to becoming a successful entrepreneur and consultant. She discusses the importance of strategic planning, understanding financials, and the role of marketing in building a thriving med spa business. Ashley emphasizes the significance of hiring experienced staff, maintaining a strong marketing presence, and the value of customer relationships. She also highlights the latest trends in the industry, including AI technology and wellness integration.</p><p>👍 And hey...if you liked this, smash the 'Like' and hit [Subscribe].<br/><br/>Connect with ClinicGrower on...
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