The After Brief: A Lucky Girl Social Podcast

Welcome to The Lucky Girl Podcast —where ambitious women learn to create their own luck and elevate their marketing businesses to multi-six and seven figures. We don’t just talk business strategies; we dive deep into the essentials: mindset, sales, operations and everything in between. Hosted by Lucy, a business mentor who has helped hundreds of female entrepreneurs harness their potential, this podcast is your blueprint for scaling your agency with ease and authenticity. Say goodbye to outdated marketing tactics and hello to sustainable success driven by genuine connection and strategic brilliance. Every week, we share real stories, powerful insights, and actionable steps that empower you to lead confidently as the CEO of your own life. Get ready to flip the script, take the driver’s seat, and create a marketing business that not only makes bank but fulfills you. Listen, learn, and discover how to magnetize your ideal clients and unlock a new lev

The After Brief: A Lucky Girl Social Podcast is a business podcast hosted by Lucky Girl Social, with 59 episodes on record and a Required Pod Score of 80. PitchCentric scores this show on Booking Probability, Listen Score, and live audience signals refreshed every 24 hours.

Lucky Girl Social hosts The After Brief: A Lucky Girl Social Podcast, a business show with 59 episodes published.

Our AI reads these to draft pitches. Use them as grounding for a pitch that cites a real guest and a specific topic.

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  Episode #17

  The Science Under the 'Woo': What Quantum Physics Actually Proves with Marci Baron

  Aug 4, 202631 minS3

  This isn't going to sound like your typical mindset episode. Marci Baron, our mindset coach inside Charm Collective, sits down with Lucy Vincent, Host of The Afterbrief and Founder + CEO of Lucky Girl Social, to break down the actual research behind identity-level growth: quantum entanglement, observation theory, and the reason 95% of your 60,000 daily thoughts are just repeats of yesterday's. Lucy and Marci get into what it really means to operate as the CEO you're building toward, instead of waiting for the revenue to prove you're allowed to. Dr. Joe Dispenza's retreats, the leaf experiment, and the exact question Marci asks every client stuck at a ceiling... all backed by data, not vibes. Follow along and join the conversation: The Lucky Girl Social Facebook Community: ⁠https://www.facebook.com/groups/purposedrivenfemaleentrepreneurs⁠ The Lucky Girl Social Instagram: ⁠https://www.instagram.com/itsluckygirlsocial/#⁠

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  Episode #16

  Hire Slow, Fire Fast: The Leadership Rule Nobody Wants to Follow w. Nikki King

  Jul 28, 202638 minS3

  Hiring isn't the hard part. Keeping the wrong people on your team is. In this episode of The After Brief , Lucy sits down with Lucky Girl Social's Director of Growth & Ops, Nikki King, to unpack one of the hardest leadership lessons every business owner eventually faces: hiring slowly, making difficult decisions quickly, and building a team that actually supports your growth. They share honest stories from scaling Lucky Girl Social, the costly mistakes they made hiring too fast, why underperforming team members hurt your best employees, and how clear systems, expectations, and leadership make difficult conversations easier. If you've ever delayed firing someone because you hoped things would improve, or you're afraid of making the wrong decision, this episode is for you. Inside this episode: Why "hire slow, fire fast" actually works The real cost of keeping the wrong hire Leadership vs. people pleasing How company values simplify difficult decisions Why your best employees suffer when you tolerate poor performance The systems every growing business needs before scaling Letting go of control as a CEO Because protecting your business isn't about avoiding hard conversations. It's about having the right ones. Follow along and join the conversation: Facebook Community: ⁠https://www.facebook.com/groups/purposedrivenfemaleentrepreneurs⁠ Instagram: ⁠https://www.instagram.com/itsluckygirlsocial/#⁠

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  The After Brief: A Lucky Girl Social Podcast

  The Real Reason You Keep Undercharging: A Money Mindset Audit with Marci Baron

  Jul 21, 202635 min

  One of our members came in at about $60K months. When we asked her profit margin during onboarding, she said, "I'm the creative. I'm not the numbers person." Three months later, she was at $85K months. The shift didn't start with a new offer or a new funnel. It started with her money mindset. This week, Lucy sits down with Marci Baron, LGS's mindset coach, for one of our most requested conversations: money. They break down the two things to examine before you touch your pricing again: 1. what you actually believe about money 2. your attachment style around it (secure, anxious, avoidant, or the anxious-avoidant combo most agency owners default to). Plus the weekly money date that keeps your business, and your nervous system, regulated. If you've hit $20K, $30K, or $50K months and it still doesn't feel like enough, this one's for you. Join the conversation: Lucky Girl Social Facebook Community: https://www.facebook.com/groups/purposedrivenfemaleentrepreneurs Follow along: https://www.instagram.com/itsluckygirlsocial/#

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  Episode #14

  The Lazy Marketer Is Dead: Using AI Without Losing Your Brain w. Leanne Gelish

  Jul 14, 202627 minS3

  Claude didn't kill the social media manager. It killed the marketer who never had a strategy to begin with. This week, Lucy sits down with Leanne Gelish, Client Success Specialist at Lucky Girl Social, to talk about the line between using AI as an amplifier and using it as a crutch. Leanne shares how she uses AI to review client Slack channels, analyze Fathom call recordings, and track KPIs every week, without outsourcing the critical thinking that makes her a great coach. We're diving into: Why Parkinson's Law explains half your team's productivity problems Why a $70K coaching investment still made sense for a team that already lives inside AI tools Why the agencies charging premium rates right now are the ones positioning themselves as the bridge between AI and their clients, not the ones racing to automate everything If you've ever wondered whether you're using AI to get better or just to go faster, this one's for you. Join The Lucky Girl Social Facebook Community: https://www.facebook.com/groups/purposedrivenfemaleentrepreneurs Follow along on Instagram: https://www.instagram.com/itsluckygirlsocial/#

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  Episode #13

  Facts Over Feelings: How to Prove Your ROI as a Marketer w. Nikki King

  Jul 7, 202644 minS3

  Nobody is lying in bed at night wishing their marketer would post more stories. They're thinking about revenue, and if you can't connect your work to theirs, you'll always be "the marketing girl" instead of the growth partner they can't afford to lose. In this episode of The After Brief , Lucy sits down with Nikki King, Director of Growth & Ops at Lucky Girl Social, to break down exactly how to calculate, track, and communicate ROI as a marketer: the discovery questions that position you as an authority the data you need access to from day one, and the simple math that proves your retainer pays for itself many times over. With a decade of delivering marketing services and six years of hiring marketers on the other side of the table, Lucy and Nikki know exactly what clients are looking for when they invest in you, and how to give it to them. The math is easier than you think. And it's the secret sauce that separates you from every other marketer in your client's inbox. In this episode: Why discovery is where ROI starts, plus the baseline numbers you need before you build a single strategy How to get access to your client's data (and what to say when they hesitate) Why every strategy is a hypothesis, and how that one word takes the pressure off perfectionism The real math: how an ads specialist and a social media manager each prove their value in dollars How clearly communicating ROI protects you from surprise cancellations and sets up your next upsell Join The Lucky Girl Social Facebook Community: https://www.facebook.com/groups/purposedrivenfemaleentrepreneurs Follow along on Instagram: https://www.instagram.com/itsluckygirlsocial/#

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