The Agency Insider Show

Welcome to The Agency Insider Podcast, hosted by Navneet Kaushal, CEO of PageTraffic. Explore insider tips, strategies, and stories from the digital marketing and agency world. Each episode features conversations with industry leaders, successful entrepreneurs, and innovative thinkers, offering valuable insights and practical advice on SEO, marketing, and business growth. Whether you're an aspiring entrepreneur, seasoned marketer, or agency professional, tune in to elevate your skills and achieve success in the dynamic digital landscape.

The Agency Insider Show is a business podcast hosted by Navneet Kaushal, with 102 episodes on record and a Required Pod Score of 80. PitchCentric scores this show on Booking Probability, Listen Score, and live audience signals refreshed every 24 hours.

Navneet Kaushal hosts The Agency Insider Show, a business show with 102 episodes published.

Our AI reads these to draft pitches. Use them as grounding for a pitch that cites a real guest and a specific topic.

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  Episode #81

  Why AI Drops Your Brand From Its Recommendations | Dan Hinckley on GEO

  Aug 6, 202651 minS1

  Get Your Free SEO Audit and 30 mins consultation at https://www.pagetraffic.com/request-quote.phpAI is already deciding which brands get recommended, and most businesses have no idea how it picks. In this episode, Dan Hinckley, Head of AI at Herringbone and Co-Founder of Go Fish Digital, breaks down exactly how LLMs like ChatGPT, Gemini, and Perplexity choose which brands to cite, and why doing SEO alone is no longer enough to show up.Dan has spent two decades at the intersection of search, engineering, and AI, working with brands like GEICO, Airbnb, Marriott, and the FBI. In this conversation, he reveals his team's testing on how AI silently drops brands from its recommendations, his semantic content audit framework built on Google's own text embedding models, and real data on whether AI Overviews are actually eating into local search.What you will learn in this episode:Why GEO is "SEO plus" and what that means for your agency's service stackHow an LLM decides which brand to cite, and why it sometimes drops one from its own shortlistThe AI-readable structure checklist: what a page needs for ChatGPT and Perplexity to pick it upHow to package, price, and prove ROI on GEO services when clients ask for numbersFocus Score and Radius Score explained: auditing your content in vector spaceThe case where removing 50% of a website's pages made organic traffic go upReal data on AI Overviews in local search, and whether the local pack is safeWhat local LLMs and edge AI mean for the future of searchHow a builder balances client delivery with product development inside an agencyCHAPTERS 0:00 Cold open and introduction 1:02 Dan's journey: Harris Interactive, Booz Allen, and founding Go Fish Digital 4:45 The Go Fish Digital acquisition and moving to Herringbone 6:44 Is GEO a fundamental shift or just content marketing with a new label? 9:43 How LLMs decide which brands to cite (and why they drop one) 12:42 The AI-readable structure checklist 15:20 Selling GEO: packaging, pricing, and the ROI conversation 25:09 Semantic content audits: Focus Score and Radius Score explained 27:09 Real audit scenarios: duplicate topics, thin clusters, semantic drift 35:37 The minimum viable semantic audit stack for agencies 38:16 AI Overviews and local search: what the data shows 42:09 Local LLMs, edge AI, and the 71.3% Stanford finding 44:54 Balancing client delivery with product development 49:05 Where to find Dan and closing thoughtsSubscribe to The Agency Insider Show for weekly conversations with the sharpest minds in SEO, AI, and agency growth. New episodes every week.#SEO #GEO #AISearch #GenerativeEngineOptimization #LocalSEO #AIOverviews #DigitalMarketing #AgencyGrowth #DanHinckley #TheAgencyInsiderShow

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  Episode #102

  Why Google and Meta Are Lying About Your Ad Results (And Wasting 30% of Your Budget)

  Jul 15, 202643 minS1

  If you spend $20,000 a month on ads, $4,000 to $6,000 of it is probably being wasted. And your ad reports will never show you where it went. In this episode of The Agency Insider Show, I sit down with Anni Kristiina Salo, CEO of Tracklution, a server-side tracking platform out of Helsinki, Finland, growing at over 60% year on year. Before this, Anni built an in-house tracking solution that helped scale and sell one of Finland's biggest broker platforms. She has seen exactly how ad platforms inflate their numbers, and more importantly, why. Here is the uncomfortable math: Google says it drove 100 conversions. Meta says 80. TikTok says 40. But the client's backend shows only 120 total sales. Every platform is taking credit for the same customer. So who is telling the truth? Anni breaks down why the platforms overattribute, who is actually feeding the algorithm bad data (hint: look in the mirror), and the exact steps to stop wasting 20 to 30% of your ad budget. In this episode: Why Google and Meta report numbers that do not add up, and why that is by design The $6,000 a month leak hiding inside a typical $20K ad account Who is really feeding the algorithm bad data (it is not who you think) Why your tracking pixel is a black box with no audit trail The real client story: 17 to 19% lower customer acquisition cost and 25% more new customers after fixing the data 3 types of first-party data you already have but are not using: profit margin, CRM data, and new vs returning customers How to track offline sales, like a clinic booking that turns into a $500 purchase weeks later Cross-device attribution: how close are we to actually solving it The counterintuitive reason you might WANT platforms to overattribute Whether you are an agency owner, a performance marketer, or a CMO trying to figure out why your numbers do not add up, this one is a masterclass. CHAPTERS 0:00 The hook: where 30% of your ad budget really goes 0:43 Anni's journey: from fintech to fixing tracking 3:20 Built inside a lead gen agency out of real pain 5:22 From internal tool to global product with a team of 16 7:08 Server-side tracking in 5 minutes: too good to be true? 9:30 Who actually owns tracking inside a company 11:21 How agencies should handle clients with broken tracking 14:17 What happens when you feed algorithms bad data 17:34 Not all conversions are equal: choosing the right signals 19:50 Real case study: meal kit brand cuts acquisition cost by ~20% 24:40 The 3 first-party data goldmines you are sitting on 26:55 Closing the loop on offline sales 29:59 Which platforms punish bad data the most 31:40 Google says 100, Meta says 80, backend says 120: the attribution mess 36:00 Cross-device tracking: can it actually be solved? 38:30 Building data literacy inside your agency team 40:29 The final number: how much a $20K/month advertiser is wasting

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  Episode #101

  How Australia's Top SEO Agency Is Ranking Clients in ChatGPT | James Norquay

  Jun 25, 202656 minS1

  Get Your Free SEO Audit and 30 mins consultation at https://www.pagetraffic.com/request-quote.php Learn how LLM optimization works and why your unique data is the key to ranking better in ChatGPT, Claude, and Gemini. James Norquay and Navneet Kaushal break down the evolving relationship between AI models and search engine visibility. They explain why businesses need to prioritize unique data collection to remain relevant as platforms like ChatGPT, Claude, and Gemini change how users access information. If you are trying to future-proof your digital strategy, this discussion clarifies where to focus your resources. Beyond technical adjustments, the conversation touches on the realities of running a digital agency for over a decade. Navneet Kaushal shares insights on the hard work required to sustain a business, offering a grounded perspective for agency owners and marketers navigating these shifts. By focusing on LLM optimization, you can better understand how to position your content for both traditional search and emerging AI search strategy needs. Whether you are curious about Gemini search results or Claude AI optimization, this video provides a clear path forward. You will walk away with a better understanding of why unique data value is the most important asset for your brand today. Subscribe for weekly digital marketing breakdowns, and comment which AI model you are focusing on most this year.

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  Episode #100

  AI, Identity & Building an Agency That Runs Without You — Ep. 100

  Jun 10, 202640 minS1

  Get Your Free SEO Audit and 30 mins consultation at https://www.pagetraffic.com/request-quote.php How do you build an agency that doesn't depend on you? 🚀 In this milestone 100th episode of The Agency Insider, Jason Swenk joins us. He ran a digital agency for over a decade — clients like AT&T, Hitachi, Lotus Cars, and Legal Zoom, with a team of 100+ people. Then he did what most founders only fantasize about. He sold it. If you've ever felt like your business is a glorified job, or you're the bottleneck for every decision, this conversation is for you. We dive into the five identity shifts every founder must make, why building a business that doesn't need you can feel like depression before it feels like freedom, and how to use AI as the Iron Man suit for your team. In this episode, you'll learn: ✅ The Identity Trap: Why "the business snapbacks to the size of your identity"✅ Operator → Manager → Architect → CEO → Owner: Where most founders get stuck✅ Delegating Outcomes, Not Tasks: The shift that frees you from 80-hour weeks✅ AI Integration: Teaching your team to fish instead of feeding them fish✅ The 8 Systems: Which one to fix first (and which one founders build too early)✅ What private equity pays a premium for in an AI-leveraged agency in 2026 Timestamps: 00:00 - Celebrating 100 Episodes!01:45 - Jason on Milestones: "The Top of One Mountain is the Lowest Part of the Next"02:02 - Almost Walking Away From a Growing Business03:11 - The Two Questions That Changed Everything04:20 - When Being the Operator Felt Like Being Good at Your Job07:52 - Delegating Tasks vs Delegating Outcomes08:08 - How Long It Actually Takes to Change: "Seven Years"09:27 - Epic Fridays: Living Without Regret10:19 - The Business Snapbacks to the Size of Your Identity12:45 - Is the Snapback the Founder's Fault or the Team's?15:31 - The Five Identity Shifts: Where Each One Breaks19:52 - Architect to CEO: What a CEO Does on a Tuesday21:39 - CEO to Owner: Why Calm Compounding is Harder Than It Sounds24:50 - What Happens When You Skip a Stage25:54 - The 8 Systems: Which One Goes First and Why29:24 - The 90 Day Disappearance Test31:30 - The AI Curveball: Does Operator to Owner Still Hold?31:59 - AI as the Iron Man Suit for Your Team34:29 - What Buyers Pay a Premium for in 202636:47 - Lightning Round39:09 - Where to Find Jason & His New Book Jason's new book: Operators to Owners: The Five Identity Shifts Every Founder Must Make📖 Available on Amazon, Audible and Kindle🔗 operatorownerrevolution.com Join the Conversation: What is the #1 thing holding you back from stepping away from the daily operations of your agency? Let me know in the comments! 👇 🔔 Subscribe so you don't miss the next 100. #AgencyGrowth #SEO #AI #Entrepreneurship #ScalingABusiness #DigitalMarketing #TheAgencyInsider #JasonSwenk

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  Episode #99

  Why Your Cheap Clients Say "AI Can Do This" (And High-Payers Never Do) - Adrijana Vujadin

  Jun 1, 202641 minS1

  Get Your Free SEO Audit and 30 mins consultation at https://www.pagetraffic.com/request-quote.phpStop letting "cheap" clients undervalue your expertise with the "AI can do it" excuse. In this episode of the podcast, I sit down with Adrijana Vujadin to break down the mindset shift needed to attract high-paying clients who value strategy over automation.This is a no-fluff guide to navigating the AI era without losing your premium clients. We dive deep into practical strategies that deliver real results for your agency or freelance business.In this video, you will learn:Why cheap clients see SEO as a commodity (and high-payers see leads, revenue, and strategy)The shift from "SEO consultant" to "SEO business consultant" — and why it changes your pricingWhat business owners actually care about (hint: it's not your SEO terms)The AI mindset trap: is AI your assistant, or have you decided it's smarter than you?How to use the hours AI frees up to add MORE value instead of just cutting cornersThe LinkedIn "tell" that exposes who's really writing their own contentWhy building a brand is the only safe bet for SEOs over the next three yearsIf you've ever had a client push back on price by saying "AI can do this," this one's for you.Adrijana doesn't do comfortable takes — she does honest ones. Timestamps: 0:00 - Introduction: The AI vs. Strategy Debate 2:15 - Why Cheap Clients Use AI as a Shield 5:40 - The Mindset of a High-Paying Client 12:20 - How to Pivot Your Offer for Maximum Value 18:45 - Key Takeaways with Adrijana Vujadin

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