The Agentic CMO

AI is changing how customers discover, evaluate, and choose brands. Marketing leaders need a new playbook. Hosted by Dave Lehman, President and COO of Birdeye, The Agentic CMO features conversations with CMOs, growth executives, and industry leaders navigating the shift to AI-driven marketing and AI search. Each episode explores how modern marketing teams are using AI to improve customer experience, increase visibility, strengthen brand trust, personalize engagement, and drive revenue growth. Topics include: AI search and discoverability Marketing automation Multi-location and franchise growth CMO and CRO alignment AI-powered personalization Whether you lead marketing for a startup, franchise, or enterprise brand, The Agentic CMO delivers practical insights on building growth in an AI-first world.

The Agentic CMO is a business podcast hosted by Birdeye, with 18 episodes on record and a Required Pod Score of 80.

Birdeye hosts The Agentic CMO, a business show with 18 episodes published.

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  Episode #19

  EP19 — The B2B Reset CMO: Kelly Hopping on Rethinking Marketing in the Age of AI

  Oct 1, 202626 minS1

  Kelly Hopping, CMO at 6sense, joins Dave to explore how AI is forcing B2B marketers to rethink the way they approach growth. From the limitations of pipeline-focused measurement to the rise of AI-driven buying journeys, Kelly shares why marketers need to rethink where they invest, what they automate, and how they structure their teams. She also gets into how 6sense is using AI internally, where automation creates real leverage, and why strategy and human judgment still matter.

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  Episode #18

  EP18 — The Practical AI Marketer: David Magrini on Turning AI Into Business Value

  Sep 24, 202628 minS1

  Guest: David Magrini, Founder & CEO, Volute Group David Magrini joins Dave to explore what it really takes to turn AI into business value. Drawing on nearly 30 years of experience across healthcare, financial services, data, technology, and multi-location marketing, David shares why organizations should focus on getting more from the systems, data, and resources they already have before adding another tool to the stack. The conversation covers how AI is changing customer discovery, why healthcare marketers need to think beyond traditional content and search, where AI can fill capability gaps, and why human judgment still matters when evaluating AI-generated insights and recommendations.

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  Episode #17

  EP17—The Content-First CMO: Caitlin Bigelow on Building Brands in a Decentralized World

  Sep 17, 202621 minS1

  Caitlin Bigelow, CMO of Blazell, joins Dave this week to explore how marketing is changing as customer discovery becomes increasingly decentralized. From Google and websites to YouTube, LinkedIn, Reddit, reviews, and AI platforms, customers are gathering information from more places than ever. Caitlin shares why brands need to build more surface area across channels, how individual voices can build trust, and how marketers can decide where to focus their efforts. They also discuss using AI to scale marketing without sacrificing quality, Caitlin's journey from feeling intimidated by AI to vibe coding and building her own tools, and why human judgment and "taste" matter more as AI makes content creation easier. If you missed Birdeye View, you can now watch it on-demand. Visit birdeye.com/view to register and unlock this year's sessions.

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  Episode #16

  EP16 — The Birdeye PreVIEW: Eleni Edon and Justin Meredith on What's Next in AI Marketing

  Sep 3, 202630 minS1

  Birdeye View is one week away. In this special episode of The Agentic CMO, Dave Lehman is joined by Eleni Edon, Director of Product & Customer Marketing, and Justin Meredith, Digital Marketing Manager, to break down everything on the agenda for Birdeye View 2026. They preview sessions with leaders from Google, Wyndham Hotels & Resorts, Dave's Hot Chicken, Globe Life, PennyMac, and more, covering the shift from AI agents to AI coworkers, agentic search, brand visibility on ChatGPT and Gemini, and how highly regulated industries are approaching AI adoption. Whether you're leading marketing, operations, or customer experience for a multi-location brand, this episode is your guide to getting the most out of the event. Register for Birdeye View, our annual user conference, happening September 9–10! It's virtual and completely free. Save your spot today: https://birdeye.com/view/

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  Episode #15

  EP15 — The Demand Generation CMO: Carole Lawson on Marketing Beyond the Funnel

  Aug 27, 202622 minS1

  The traditional marketing funnel is changing. As customers move between Google, ChatGPT, social platforms, websites, and other AI-powered experiences, marketers can no longer think about discovery and demand as a simple linear journey. In this episode of The Agentic CMO , Carole Lawson, Co-Founder & Chief Data Officer at MarketStorm, explains how AI is changing customer behavior and why marketers need to rethink how they generate and capture demand. She shares why brands need to look beyond Google, how every customer interaction can contribute to trust and discovery, and what marketers should consider as AI becomes a bigger part of the customer journey. Carole also shares how her team is using AI to improve marketing workflows and why successful AI adoption requires clear outcomes, experimentation, and human accountability. Register for Birdeye View, our annual user conference, happening September 9–10! View is virtual and completely free. Hear from leaders at Google, G2, Yelp, and Birdeye customers on what’s next with AI, including practical strategies and real-world ways to put AI to work. Save your spot today: https://birdeye.com/view/

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