The Agentic CMO

AI is changing how customers discover, evaluate, and choose brands. Marketing leaders need a new playbook. Hosted by Dave Lehman, President and COO of Birdeye, The Agentic CMO features conversations with CMOs, growth executives, and industry leaders navigating the shift to AI-driven marketing and AI search. Each episode explores how modern marketing teams are using AI to improve customer experience, increase visibility, strengthen brand trust, personalize engagement, and drive revenue growth. Topics include: AI search and discoverability Marketing automation Multi-location and franchise growth CMO and CRO alignment AI-powered personalization Whether you lead marketing for a startup, franchise, or enterprise brand, The Agentic CMO delivers practical insights on building growth in an AI-first world.

The Agentic CMO is a business podcast hosted by Birdeye, with 14 episodes on record and a Required Pod Score of 80. PitchCentric scores this show on Booking Probability, Listen Score, and live audience signals refreshed every 24 hours.

Birdeye hosts The Agentic CMO, a business show with 14 episodes published.

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  Episode #13

  EP13 — The No-Shortcut Marketer: Cameron LiButti on Building for the New Era of Search

  Aug 13, 202630 minS1

  There is no magic button for AI search. In this episode of The Agentic CMO , Cameron LiButti, Founder of Bidview Marketing , explains why the shift to AI-powered customer discovery doesn't mean abandoning the fundamentals of marketing. Instead, marketers need to understand how customers search, build trust through reviews and other signals, and consistently create the experiences and content that help businesses get discovered. Cameron also shares how his team is using AI to analyze competitors, monitor websites, measure visibility, and automate marketing workflows. This conversation offers a practical look at what marketers should prioritize as search evolves, and what they should stop chasing. Don’t forget to join us for Birdeye View , our free virtual event taking place September 9–10 focused on how AI agents are reshaping marketing, operations, and customer experience for multi-location brands. Ready to register for View 2026? https://birdeye.com/view/

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  Episode #12

  Ep12—The Agentic Marketing Playbook: Dave Lehman on the New Rules of Marketing

  Aug 6, 202616 minS1

  After interviewing 11 CMOs, founders, and AI leaders, Dave Lehman steps behind the mic to share the biggest themes shaping the future of marketing. In this solo episode of The Agentic CMO , Dave explains why AI hasn't changed the fundamentals of great marketing, but it has transformed how marketers execute and how customers discover businesses. He explores answer engine optimization (AEO), AI search, trust signals, reviews, and the marketing systems that help teams move faster without sacrificing quality. If you're leading marketing for a multi-location business, this episode offers a practical framework for preparing your team for the next wave of AI.

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  Episode #11

  EP11—The AI Foundations Leader: How Tim Shea Is Building Smarter Marketing Systems

  Jul 29, 202624 minS1

  AI isn't replacing great marketers. It's amplifying the ones who already understand their business. In this episode of The Agentic CMO , Tim Shea, Founder & CEO of Latticework Insights, explains why the biggest obstacle to AI adoption isn't choosing the right model. It's building the right data foundation. He shares why marketers need to align on metrics before they automate workflows, how AI and human intuition work best together, and why experimentation has become one of the most valuable skills in modern marketing. If you're trying to separate AI hype from practical strategy, this episode offers a realistic roadmap for building AI into your organization without losing sight of what actually drives growth.

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  Episode #10

  EP10 — The Outcome-Driven CMO: How Birdeye’s CMO Deepak Bahree Is Moving Beyond AI Hype

  Jul 23, 202615 minS1

  The AI conversation has shifted. It's no longer about choosing between ChatGPT, Claude, Gemini, or the latest model. It's about building AI systems that actually deliver business results. In this episode of The Agentic CMO , our own CMO, Deepak Bahree, shares why marketers need to stop focusing on AI models and start focusing on outcomes. He explains how AI is reshaping customer discovery, why local trust signals matter more than ever, and how multi-location businesses can build connected AI workflows that generate measurable growth. If you're trying to understand where AI marketing is headed next, this episode provides a practical framework for moving beyond experimentation and into execution.

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  Episode #9

  EP09 - The AI Systems Builder: How Dom Garrett Is Turning Marketing Into an Operating System

  Jul 16, 202626 minS1

  Dom Garrett doesn't just use AI. He's building his marketing organization around it. As SVP of Marketing & Communications at Diamond Residential Mortgage Corporation, Dom shares how AI has become his team's operating system, helping automate workflows, summarize meetings, prototype new ideas, and scale marketing across distributed teams without adding headcount. In this episode, he explains why AI-powered customer discovery is changing local marketing, how he approaches the build versus buy decision for AI tools, and why the marketers who experiment today will have the biggest advantage tomorrow.

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