The Agents of Change Digital Marketing Podcast

Discover how to increase your online visibility, drive more qualified traffic to your site and convert that traffic into leads and business!In The Marketing Agents Podcast, we'll interview leading marketers from around the globe to get their insider tips and tricks on SEO, social media and mobile marketing.If you've been looking to reach more of your ideal customers and build your business, be sure to subscribe to The Marketing Agents Podcast today!

The Agents of Change Digital Marketing Podcast is a business podcast hosted by Unknown Host, with 639 episodes on record and a Required Pod Score of 90. PitchCentric scores this show on Booking Probability, Listen Score, and live audience signals refreshed every 24 hours.

Unknown Host hosts The Agents of Change Digital Marketing Podcast, a business show with 639 episodes published.

Our AI reads these to draft pitches. Use them as grounding for a pitch that cites a real guest and a specific topic.

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  The Agents of Change Digital Marketing Podcast

  Why Your Google Ads Keep Underperforming with Jeff Coleman

  Aug 19, 202628 min

  If your Google Ads budget keeps climbing while your results stay flat, you're not alone, and you're probably starting in the wrong place. My guest this week is Jeff Coleman, founder of Factor Four Marketing, who has spent more than two decades building results-driven Google Ads campaigns for everyone from local service companies to Fortune 500 brands. Jeff makes the case that most businesses jump straight into keyword research when they should start with their ideal customer profile instead, and once you make that shift, everything from your ad copy to your landing pages gets easier to build. We dig into what really makes your business remarkable (hint: it's probably not "great service"), why Jeff builds landing pages before finalizing keywords, and how to train Google's algorithm to send you better leads instead of just more of them. If you've ever looked at your ad spend and wondered whether it's working for you, this episode is for you. https://www.theagentsofchange.com/635 Need help with your branding, website, or digital marketing? Reach out to me (Rich Brooks!) today at https://www.takeflyte.com/contact

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  The Agents of Change Digital Marketing Podcast

  How to Turn Website Traffic Into Leads with Irwin Hau

  Aug 12, 202627 min

  Here's a question I ask every business owner who complains their marketing "isn't working": when's the last time you actually looked at your website like a stranger would? Because nine times out of ten, the traffic is fine. It's the website that's dropping the ball. My guest this week is Irwin Hau, founder of Chromatics and Conversion Cow, who's analyzed close to 70,000 websites (yes, 70,000) and built an entire framework around the psychology of trust and conversion. Before he was auditing websites for a living, he was a card illusionist, which honestly explains a lot once you hear him talk about how easy it is to manipulate attention online. If you've ever wondered why people aren't calling, filling out your forms, or sticking around past the homepage, this episode hands you the four questions your website needs to answer, and the simple, often free fixes most businesses are missing. https://www.theagentsofchange.com/634 Need help with your branding, website, or digital marketing? Reach out to me (Rich Brooks!) today at https://www.takeflyte.com/contact

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  The Agents of Change Digital Marketing Podcast

  How to Build Trust on LinkedIn with Kaila Vander Horn

  Aug 5, 202632 min

  LinkedIn is the one social platform that hasn't burned me out yet, and after this conversation, I understand why a lot more businesses should be paying closer attention to it. My guest is Kaila Vander Horn, head of content at Speedwork, a LinkedIn advertising agency where she runs organic strategy for B2B companies and the leaders behind them. We get into what thought leadership really means (spoiler: you don't need a corner office or a Fortune 100 badge to claim it), how often you really need to post to see results, and why LinkedIn has quietly become one of the most cited sources for AI tools like ChatGPT. If you've been putting off posting because you don't think anyone cares what you have to say, this episode, and this recap, is for you. https://www.theagentsofchange.com/633 NY Times Article: https://www.nytimes.com/2026/07/23/technology/personaltech/chatgpt-gemini-prompts-privacy.html?unlocked_article_code=1.0FA.zhw-.mAZ5BSDr9qg7&smid=url-share Need help with your branding, website, or digital marketing? Reach out to me (Rich Brooks!) today at https://www.takeflyte.com/contact

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  The Agents of Change Digital Marketing Podcast

  The Neuroscience of Storytelling with Jennifer Gardner

  Jul 29, 202638 min

  You already know stories beat spreadsheets when it comes to winning people over. But what if the story itself isn't even the most important part? This week I'm talking with Jennifer Gardner, a Los Angeles trial lawyer, persuasive communication speaker, and administrative law judge who's spent three decades convincing juries to see things her way. Jennifer breaks down what's actually happening in the brain when a story lands, why admitting your flaws builds more trust than any case study, and why the AI-generated content flooding your feed is missing the one ingredient it can't fake: you. If you've ever wondered why some stories grab you instantly while "important" ones put you to sleep, this conversation gives you the answer, and a few techniques you can start using today. https://www.theagentsofchange.com/632 Need help with your branding, website, or digital marketing? Reach out to me (Rich Brooks!) today at https://www.takeflyte.com/contact

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  The Agents of Change Digital Marketing Podcast

  Beating Big Competitors through Local SEO with Nick Cohen

  Jul 22, 202634 min

  If you've ever felt like local search is a game rigged for the big guys with bottomless ad budgets, this episode is going to change how you think about winning. My guest, Nick Cohen, is a rare combination: a practicing attorney and the COO of Matador, where he helps over 180 law firms compete against much bigger competitors in local search. But don't let the law firm focus fool you. Everything Nick shares here about reviews, backlinks, content, and the wild new world of GEO (that's optimizing for AI search) applies just as much to your HVAC company, your dental practice, or your marketing agency. We get into why reviews might be the single highest-leverage thing you can do this month, how to figure out exactly which keywords to target with his refreshingly simple "what you do, where you do it" framework, and why showing up in ChatGPT might convert better than showing up in Google. Let's get into it. GEO Audit: https://www.takeflyte.com/geo-audit?utm_source=aocp&utm_medium=id3&utm_campaign=aocp GEO Snapshot: https://www.takeflyte.com/geo-snapshot?utm_source=aocp&utm_medium=id3&utm_campaign=aocp https://www.theagentsofchange.com/631 Need help with your branding, website, or digital marketing? Reach out to me (Rich Brooks!) today at https://www.takeflyte.com/contact

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