
Episode #24
Can ChatGPT Ads Beat Search? What Marketers Need to Know Now
<p>As advertising begins to enter ChatGPT, marketers face a new question: how should they think about AI conversations as a place for discovery, influence, and performance? In this episode of The AI Advertising Podcast, host Diego Pineda explores what ChatGPT ads are, what marketers know so far, and how brands should approach this emerging channel.</p><p>You’ll hear from:</p><p>Yang Han, Co-founder and CTO at StackAdapt, who explains why advertising in LLMs may compete more with search than social, how conversational AI can reveal deeper intent, and why marketers should start testing now to understand wh...

