
Episode #59
Ep59: What It Takes to Keep Growing After 17 Years in Business with Kari Fulmek
Kari Fulmek has been an entrepreneur for most of her life. She is the founder of Equine Connection, the Academy of Equine Assisted Learning, which helps people build purposeful careers working alongside horses to support human development. But building the business she envisioned was not a simple or predictable journey. It required resilience, significant investment, a willingness to ask for support, and the courage to keep moving through periods that could easily have convinced her to stop. Years later, after establishing a global certification business and community, Kari encountered a different kind of challenge. A path to growth that had served the business for years was no longer producing the same results. The business had a meaningful offer and an experienced team. But something needed to evolve. And quickly. Her original positioning didn’t work. She got support and changed it. Google worked. Until it didn’t. Their original webinar approach wasn’t working. They changed it. The original offer they launched was not ultimately the best match. We refined it. Throughout her entrepreneurial journey, Kari has repeatedly been willing to acknowledge: What got us here isn’t necessarily what’s going to take us forward. In this conversation, Kari shares the real experience of building and continuing to refine a business over 17 years. In this episode we explore: ✨ The resilience required to build a business over many years. ✨ What difficult periods taught Kari about belief and continued action. ✨ Why experienced entrepreneurs still benefit from strategic support. ✨ What to consider when an established growth method stops working. ✨ How clearer thinking can strengthen the path towards an offer. ✨ Why an offer may need to meet customers differently as the business evolves. ✨ What delegation can make possible for a founder and their team. ✨ Why awareness is such an important part of sustainable growth. If you have built something meaningful but know the way you grow needs to evolve, or you want to be inspired by an entrepreneurial journey and the way a live launch system works for a high ticket offer, this conversation offers an honest and encouraging perspective. If you have a takeaway or "aha" from this episode and want to share it with your business besties and community, screenshot and share it on Instagram, tagging me at @jada.businessmentor. Let's connect! Instagram: @jada.businessmentor Email: jada@jadadegoey.co Website: www.jadadegoey.co If you're ready to grow your online business in a way that creates more profit and ease through aligned strategy, smarter systems and stronger leadership, I'd love to hear from you.






