The Ambitious Coach Lab

The Ambitious Coach Lab is a practical, human-centered podcast for business coaches who want to grow and scale a meaningful, sustainable practice. Through real conversations, proven frameworks, and stories from the field, we explore what it takes to build the coaching practice of your dreams.

The Ambitious Coach Lab is a business podcast hosted by Cam Lawson, with 36 episodes on record and a Required Pod Score of 80. PitchCentric scores this show on Booking Probability, Listen Score, and live audience signals refreshed every 24 hours.

Cam Lawson hosts The Ambitious Coach Lab, a business show with 36 episodes published.

Our AI reads these to draft pitches. Use them as grounding for a pitch that cites a real guest and a specific topic.

• 

  Episode #2

  You Can’t Learn This From a Playbook: Lessons From the Session Room with Pete Srodoski

  Aug 13, 202654 minS2

  What happens when the tension in the session room gets so high that the framework is no longer enough? In this episode of Stories From the Session Room, Cam sits down with business coach Pete Srodoski to explore what it takes to lead through the messy, emotional, and unpredictable moments that happen inside leadership teams. Pete shares lessons from coaching more than 150 CEOs, including how to address the elephant in the room, create space for necessary conflict, and know when to push versus when to listen. They unpack why experience matters more than simply knowing a methodology, how great coaches give quieter voices permission to speak, and why the best facilitators are willing to abandon the script when the people in the room need something different. Biography Pete Srodoski is a business coach, former CEO and COO, bestselling author, and creator of R3. After beginning his career in retail and working his way from bagging groceries to executive leadership, Pete went on to lead multiple organizations before transitioning into coaching. Today, he draws on decades of real-world leadership experience to coach CEOs and leadership teams through growth, conflict, accountability, and the complex human dynamics of running a business. Links Connect with Pete on LinkedIn: https://www.linkedin.com/in/petersrodoski/ Learn more about Pete’s work: https://rollwithpunch.com/ Use code AC20 for 20% off Ninety: https://www.ninety.io/ Join our free LinkedIn community: https://www.linkedin.com/groups/16297012/

  ListenShow Notes
• 

  Episode #1

  When Great Coaches Go Off Script: Lessons From the Session Room with Adam Landrum

  Aug 5, 202649 minS2

  What separates great coaches from good ones when the session doesn’t go according to plan? In the very first episode of Stories From the Session Room , Cam sits down with executive coach and Made to Matter founder Adam Landrum to explore what really happens inside the room when coaching gets messy. Drawing from decades of leadership experience, Adam shares why the best coaches trust their intuition, know when to abandon the agenda, and create space for honest conversations instead of trying to control them. From handling emotional moments with leadership teams to helping founders build confidence in themselves, this episode is packed with practical lessons every coach can apply in their own practice. If you’ve ever wondered what separates experienced facilitators from rookie coaches, this conversation is a masterclass. Biography Adam Landrum is the Founder and Executive Coach at Made to Matter, where he helps founders and leadership teams build healthier businesses through transformational coaching. Before launching his coaching practice, Adam founded and led the marketing agency Up&Up for more than 20 years before successfully exiting the business in 2023. A certified executive coach with additional training in Conscious Leadership, Adam is passionate about helping entrepreneurs develop the confidence, habits, and self-awareness needed to lead thriving organizations while creating meaningful impact. Links Connect with Adam on LinkedIn: https://www.linkedin.com/in/adamlandrum/ Learn more about Made to Matter: https://madetomatter.coach/ Use code AC20 for 20% off Ninety: https://www.ninety.io/?utm_source=community&utm_medium=abl&utm_campaign=cam Join our free LinkedIn community: https://www.linkedin.com/groups/16297012/

  ListenShow Notes
• 

  Episode #34

  Season 2 Coming Soon!

  Jul 23, 20262 minS1

  We're taking a quick summer break and will be back for Season 2 starting in August!

  ListenShow Notes
• 

  Episode #33

  Being Known: How Coaches Build Trust Before They Sell

  Jul 16, 202655 minS1

  What does it really take for coaches to become the obvious choice before a prospect ever reaches out? In this episode, Cam sits down with Jami Mullikin, founder of Wonder, to explore why the best coaches don’t build audiences, they build trust. Drawing from decades of experience in marketing, entrepreneurship, and working alongside coaches in the EOS ecosystem, Jami shares why personal branding is less about becoming famous and more about being known by the right people. Together, they unpack the role of community, thought leadership, and authentic storytelling in attracting ideal clients, why awareness always comes before demand, and how coaches can leverage AI without sacrificing authenticity. If you’ve ever wondered how to consistently generate opportunities without feeling salesy, this conversation offers a practical roadmap. Jami Mullikin Transcript.docx Biography Jami Mullikin is the Founder and Visionary of Wonder, a growth agency that helps companies running on EOS accelerate sales, marketing, and brand strategy. A lifelong entrepreneur, former agency owner, corporate sales and marketing executive, and EOS Integrator, Jami combines deep business experience with a passion for helping founders and leadership teams clarify their message and build meaningful relationships. He is also the host of the Inside the 90 podcast, where he explores leadership, entrepreneurship, and the systems that help businesses grow. Links Connect with Jami on LinkedIn: https://www.linkedin.com/in/mullikin/ Learn more about Wonder: https://www.workwithwonder.com/ Check out the Inside the 90 podcast: https://www.workwithwonder.com/podcast Win Without Pitching books: https://www.winwithoutpitching.com/books Use code AC20 for 20% off Ninety: https://www.ninety.io/?utm_source=community&utm_medium=abl&utm_campaign=cam Join our free LinkedIn community: https://www.linkedin.com/groups/16297012/

  ListenShow Notes
• 

  Episode #32

  The Difference Between Lifestyle Coaches and Ambitious Coaches: Lessons From Over 3,000 Coaching Conversations with Tom Brinson

  Jul 8, 202649 minS1

  What separates coaches who build thriving businesses from those who simply create another job for themselves? In this episode, Cam sits down with Tom Brinson to unpack the patterns behind thousands of conversations with coaches, consultants, and fractional executives. Drawing from his experience recruiting and supporting coaching partners at Ninety, Tom shares why ambitious coaches build businesses instead of lifestyles, the importance of having a clear vision for your practice, and how narrowing your focus creates better clients and stronger referrals. They also explore why systems matter from day one, how technology should amplify rather than complicate coaching, and why the future belongs to coaches who help clients execute, not just strategize. Biography Tom Brinson is the Head of Inside Sales at Ninety, where he helps entrepreneurial leadership teams and business coaches leverage technology to improve execution and organizational alignment. With more than 15 years of experience in high-growth startups, Tom has spent the last several years working alongside thousands of coaches, consultants, and fractional executives, giving him a unique perspective on what separates good coaching practices from truly exceptional ones. He is passionate about helping ambitious coaches build scalable businesses, create lasting client impact, and lead with clarity and intention. Links Connect with Tom on LinkedIn: https://www.linkedin.com/in/tom-brinson/ Learn more about Ninety: https://ninety.io Use code AC20 for 20% off Ninety: https://www.ninety.io/?utm_source=community&utm_medium=abl&utm_campaign=cam Join our free LinkedIn community: https://www.linkedin.com/groups/16297012/

  ListenShow Notes

Recent guests on The Ambitious Coach Lab. Study who booked and why before you pitch.

Based on semantic analysis of episode topics and host coverage, this show is a strong guest fit for executives in:

Industry fit is computed by PitchCentric using vector embeddings of the show's episode catalog.