The Analytics Power Hour

Attend any conference for any topic and you will hear people saying after that the best and most informative discussions happened in the bar after the show. Read any business magazine and you will find an article saying something along the lines of "Business Analytics is the hottest job category out there, and there is a significant lack of people, process and best practice." In this case the conference was eMetrics, the bar was….multiple, and the attendees were Michael Helbling, Tim Wilson and Jim Cain (Co-Host Emeritus). After a few pints and a few hours of discussion about the cutting edge of digital analytics, they realized they might have something to contribute back to the community. This podcast is one of those contributions. Each episode is a closed topic and an open forum - the goal is for listeners to enjoy listening to Michael, Tim, and Moe share their thoughts and experiences and hopefully take away something to try at work the next day. We hope you enjoy listening to the

The Analytics Power Hour is a business podcast hosted by Unknown Host, with 314 episodes on record and a Required Pod Score of 80. PitchCentric scores this show on Booking Probability, Listen Score, and live audience signals refreshed every 24 hours.

Unknown Host hosts The Analytics Power Hour, a business show with 314 episodes published.

Our AI reads these to draft pitches. Use them as grounding for a pitch that cites a real guest and a specific topic.

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  The Analytics Power Hour

  #304: I Can Haz AI?

  Aug 17, 20261h 8mS0

  <p>Everyone's posting their AI projects online like proud pet owners sharing videos of their cat doing something marginally impressive — cute, occasionally clever, sometimes a little cringe. And the Analytics Power Hour is no different! In this co-hosts-only episode, Tim, Michael, and Julie skip the thought leadership hot takes and just… compare notes. What have they actually built? What broke? What surprised them? From a custom GPT podcast librarian to a full-blown show production app wired up to Neon, Vercel, Resend, and about five other things Michael is only sort of sure he set up correctly, to a Gemini Gem that...

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  The Analytics Power Hour

  #303: Funnels Assume Progress. Barriers Recognize Reality.

  Aug 3, 20261h 4mS0

  <p>Twenty years of digital marketing created something of a monster: companies poured enormous investment into analytics teams, MarTech stacks, media capabilities, and data infrastructure—and then watched all those functions march off into their respective silos to work really, really hard at producing activity rather than impact. Rusty Rahmer, founder of Starize AI and author of Working As Designed, joined Michael, Julie, and Val to dig into why that happened, why it's still happening, and what it actually takes to flip the shovel over and use the right end. Along the way, Rusty—who Val correctly identified early as a sp...

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  The Analytics Power Hour

  #302: It Was a Dark and Stormy Insight...

  Jul 20, 20261h 8mS0

  <p>Here's a question analysts almost never ask themselves before walking into a room: why am I actually here? Not "because it's the weekly meeting" or "because someone asked me to pull the campaign readout." But WHY—what difference will the information coming out of my mouth make, and for whom? Aleya Harris, bestselling author, TEDx speaker, and strategic storytelling advisor, joined Tim and Moe to dig into exactly this kind of thing—and she did not pull her punches. Analysts are often the smartest people in the room, she says, and that might actually be the problem. The gap betw...

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  The Analytics Power Hour

  #301: It Turns Out Analysts Are Natural AI Crafters

  Jul 6, 20261h 17mS0

  <p>There's a certain type of person who first encounters Excel and, instead of running in terror, leans in and grins. Rob Collie has spent his career-from the Excel team at Microsoft to helping birth Power BI to now running P3 Adaptive—building things for exactly those people. He calls them "Crafters," and his new book, Fair Game: Customizing AI to Your Business Is Easier Than You Think, makes the case that this same crowd (hi, it's us) is uniquely positioned to do something genuinely remarkable with AI. Not because we're developers, not because we've cracked some secret, but because we...

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  The Analytics Power Hour

  #300: Are Semantic Layers Really Necessary?

  Jun 22, 202658 minS0

  <p>If you've ever poured months into building a semantic layer only to watch it become shelfware the moment the business pivoted, Jacob Matson has some thoughts. And a metaphor. Your data is a jungle—and a semantic layer is a highway. Great if you need to get somewhere fast and reliably (monthly active users: highway, please). But the interesting business questions? The slicing, the dicing, the nuanced dimensions that actually differentiate your company from its competitors? There's no highway for that. There never will be. Jacob, a developer advocate at MotherDuck with deep roots in accounting and ERP systems, jo...

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