The Application with Allison Turcio

The Application is your playbook for the ever-evolving world of higher education enrollment marketing. This podcast zeroes in on the niche, often-unexplored areas of the field, delivering a potent mix of actionable insights, practical strategies, and cutting-edge perspectives. Host Allison Turcio, Assistant Vice President for Enrollment and Marketing at Siena College, tackles the topics others aren't – from empowering student influencers to harnessing AI. The Application is where uncharted territories in marketing get mapped out, designed to arm higher education enrollment marketers with tools to stay ahead of the curve. This podcast isn’t just about keeping pace with the market – it's about leading the charge. We're here to provoke thought, encourage innovation, and foster a community of forward-thinkers. Whether you're crafting your next campaign or redefining your institution’s marketing strategy, The Application is your essential resource for fresh, innovative approaches in higher education marketing. Get ready to be inspired, educated, and transformed with each episode. The Application is hosted by Allison Turcio and is a proud member of the Enrollify Podcast Network.

The Application with Allison Turcio is a business podcast hosted by Unknown Host, with 133 episodes on record and a Required Pod Score of 80. PitchCentric scores this show on Booking Probability, Listen Score, and live audience signals refreshed every 24 hours.

Unknown Host hosts The Application with Allison Turcio, a business show with 133 episodes published.

Our AI reads these to draft pitches. Use them as grounding for a pitch that cites a real guest and a specific topic.

• 

  Episode #101

  Ep. 101: Why Strategy Should Come Before Tools

  Jul 28, 202630 min

  Artificial intelligence is changing how higher education teams work, but successful AI adoption is about much more than choosing the right tools. In this episode, Allison sits down with Tina Miller , Executive Director of Creative and Communications at Arizona State University's Enterprise Technology Division and founder of the AI Beacon Network . Tina shares how her team achieved 100% AI adoption, why most organizations approach AI implementation backwards, and what leaders can do to help their teams move from experimentation to meaningful adoption. Join us as we discuss: [3:06] How ASU benchmarks their AI usage and how they achieved 100% adoption [9:11] Laying the foundation for ASU’s AI adoption framework [16:55] Higher ed leaders modeling their teams’ AI usage and behavior [21:57] Why schools must have an AI-forward mindset to remain competitive Check out these resources we mentioned during the podcast: AI Beacon Network EduWeb The AI-Driven Leader by Jeff Woods To hear this interview and many more like it, subscribe on Apple Podcasts , Spotify , or our website , or search for “The Application with Allison Turcio” in your favorite podcast player. Guest Name: Tina Miller, Executive Director of Creative and Communications, Arizona State University’s Enterprise Technology (IT) division Guest Social: https://www.linkedin.com/in/tinamiller3/ Guest Bio: Tina Miller is the Executive Director of Creative and Communications at Arizona State University’s Enterprise Technology (IT) division, where she leads a future-focused team shaping the role of AI in marketing, communications, and digital strategy. A passionate advocate for innovation and storytelling, Tina is also the founder of the AI Beacon Network, a global consortium of 175+ higher education institutions working together to build AI literacy, leadership, and community. - - - - Connect With Our Host: Allison Turcio https://www.linkedin.com/in/allisonturcio/ https://twitter.com/allisonturcio About The Enrollify Podcast Network: The Application with Allison Turcio is a part of the Enrollify Podcast Network . If you like this podcast, chances are you’ll like other Enrollify shows too! Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com . Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

  ListenShow Notes
• 

  Episode #100

  Ep. 100: What 99 Conversations Taught Me About Enrollment Marketing

  Jul 14, 202628 min

  For the 100th episode of The Application, Allison Turcio isn't looking back. She's looking at the assumptions shaping enrollment marketing and asking whether they're still true. After 100 conversations with enrollment leaders, marketers, researchers, financial aid experts, student affairs professionals, and higher education innovators, four themes kept resurfacing. They challenge some of the most common beliefs in our industry: Is enrollment marketing really about communication? Do institutions build trust, or do people? Should students have to figure out how higher ed works? And does more information actually lead to better decisions? Drawing on lessons from 100 episodes of The Application, Allison offers a practical framework for creating experiences that build trust, reduce friction, and help students move forward with clarity and confidence. Join us as we discuss: [3:24] Assumption #1: Enrollment Marketing Is About Communication [9:46] Assumption #2: Institutions Build Trust [14:46] Assumption #3: Students Will Figure It Out [19:39[ Assumption #4: More Information Leads to Better Decisions Check out these resources we mentioned during the podcast: Student Fans: Using Taylor Swift’s Playbook for Higher Ed Success Student-Shaped Storytelling: Why Real Voices Outperform Polish Marketing People Remember: Inside Fordham’s Experiential Pizza Pop-Up How ODU Boosted Admitted Students Day Attendance by 30% in One Year Rethinking Search Marketing and How to Help Students Find Right-Fit Colleges Empowering First-Gen College Students: Enhancing Website User Experience Why Clear Communication is a Top Enrollment Tactic How to Unlock the Power of Your .Edu Strategies for Reaching Hispanic Students and Families Inclusive Strategies for Marketing to International Students If Financial Aid Is an Afterthought, Your Marketing Strategy Is Broken The Roosevelt Pledge: How a Free Tuition Promise Drives Enrollment and Revenue Turn FAQs into Strategy: The Power of a Blog for Admissions Cost, Clarity, and Connection: The Case for a Parent-First Strategy To hear this interview and many more like it, subscribe on Apple Podcasts , Spotify , or our website , or search for “The Application with Allison Turcio” in your favorite podcast player. - - - - Connect With Our Host: Allison Turcio https://www.linkedin.com/in/allisonturcio/ https://twitter.com/allisonturcio About The Enrollify Podcast Network: The Application with Allison Turcio is a part of the Enrollify Podcast Network . If you like this podcast, chances are you’ll like other Enrollify shows too! Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com . Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

  ListenShow Notes
• 

  Episode #99

  Ep. 99: Stay Dangerous: How to Build an Enrollment Team That’s Ready for Tomorrow

  Jun 30, 202630 min

  Enrollment teams are being asked to do more than ever before, but many institutions are still operating with structures designed for a very different era of higher education. In this episode, Allison talks with Jack Corby , VP at Stevens Strategy , to explore what happens when enrollment teams outgrow their organizational structure. From data fluency and systems thinking to project management and team design, Jack shares what modern enrollment operations need to succeed and where many institutions are getting stuck. They discuss the growing tension between relationship-driven recruitment and increasingly technical enrollment work, how leaders can tell the difference between being understaffed and misstructured, and why curiosity, adaptability, and cross-functional collaboration matter more than ever in higher ed today. Join us as we discuss: [2:13] What “stay dangerous” means and how to learn your team’s strengths [14:30] Early warning signs that your internal departments aren’t aligned [20:31] Understaffed or misstructured? How leaders can tell the difference To hear this interview and many more like it, subscribe on Apple Podcasts , Spotify , or our website , or search for “The Application with Allison Turcio” in your favorite podcast player. - - - - Connect With Our Host: Allison Turcio https://www.linkedin.com/in/allisonturcio/ https://twitter.com/allisonturcio About The Enrollify Podcast Network: The Application with Allison Turcio is a part of the Enrollify Podcast Network . If you like this podcast, chances are you’ll like other Enrollify shows too! Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com . Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

  ListenShow Notes
• 

  Episode #98

  Ep. 98: Building Healthy Creative Cultures that Deliver Authentic Student Stories

  Jun 16, 202629 minS0

  <p>In this episode, Allison sits down with Webb Lewis, Assistant Director, Marketing & Brand Strategy at the University of Mississippi, for a thoughtful conversation about burnout, creativity, purpose, and remembering your why in higher education marketing. They explore what happens when marketing becomes more transactional than transformational, why authentic storytelling matters more than ever, and how staying connected to students can bring fresh energy and meaning back to the work.</p> <p>Join us as we discuss: </p> [2:20] Why pressure on enrollment teams drives transactional marketing [10:48] How Ole Miss scaled its ambassador model across campus [22:01] Why student-centered content is the k...

  ListenShow Notes
• 

  Episode #97

  Ep. 97: How ODU Boosted Admitted Students Day Attendance by 30% in One Year

  Jun 2, 202626 minS0

  <p>In this episode, Allison talks with Ashley Miller, Associate Vice President of Enrollment Management at Old Dominion University, about the strategy, resilience, and teamwork behind one of ODU’s most successful admitted student events to date. Ashley shares how her team increased their Admitted Student Day attendance to more than 3,300 students and guests while navigating an incredibly difficult season on campus. From building a stronger enrollment marketing operation to creating more personalized student experiences, this conversation explores what it means to lead with resilience, empathy, and accountability during difficult moments. </p> <p>Join us as we discuss: </p> [2:46] Why buil...

  ListenShow Notes

Recent guests on The Application with Allison Turcio. Study who booked and why before you pitch.

Based on semantic analysis of episode topics and host coverage, this show is a strong guest fit for executives in:

Industry fit is computed by PitchCentric using vector embeddings of the show's episode catalog.