The Art of Commerce

Hosted by Anish Raul and Ajinkya “Jinx” Joglekar, The Art of Commerce is a podcast for marketers where we cover everything - from storytelling to scale, and we unpack the full funnel with insights that move the needle. New episodes every week.

The Art of Commerce is a business podcast hosted by Unknown Host, with 62 episodes on record and a Required Pod Score of 80. PitchCentric scores this show on Booking Probability, Listen Score, and live audience signals refreshed every 24 hours.

Unknown Host hosts The Art of Commerce, a business show with 62 episodes published.

Our AI reads these to draft pitches. Use them as grounding for a pitch that cites a real guest and a specific topic.

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  Episode #64

  EP 64: Hasbro, Mattel and Lego’s Crazy Bets on Content

  Aug 18, 202619 min

  Hasbro, Mattel and Lego faced the same question: how can content turn physical products into powerful intellectual property? Their answers could not have been more different. In EP 64 of The Art of Commerce, Anish Raul and Ajinkya “Jinx” Joglekar examine how three toy giants approached Hollywood and content. Hasbro bought a production studio, Mattel gave filmmakers more creative freedom with Barbie, and Lego stayed focused on its core business while carefully expanding its stories. This episode covers: • How G.I. Joe cartoons helped Hasbro increase toy sales • Why Hasbro’s move into film production made sense on paper but failed in practice • How Mattel turned Barbie into a major movie success • Why creative freedom helped Barbie feel original and culturally relevant • How Lego protected its brand while allowing filmmakers to explore new ideas • The Disney content-to-product flywheel • How stories turn toys into characters, communities and lasting IP • How AI and 3D printing are making it easier to create new characters and products The key takeaway is simple: content can create demand and strengthen a physical product, but brands do not need to control every stage of production. The right creative partners, clear guardrails and a strong understanding of your core business can produce better results. Connect with the hosts: Anish Raul: https://www.linkedin.com/in/anishraul/ Ajinkya “Jinx” Joglekar: https://www.linkedin.com/in/ajinkyaj/

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  Episode #63

  EP 63: We Started Selling an Action Figure That Didn’t Exist Yet

  Aug 11, 202621 minS1

  What happens when a product goes viral before it even exists? In EP 63 of The Art of Commerce, Ajinkya “Jinx” Joglekar interviews co-host Anish Raul about the story behind First Figures. It started with an AI-generated reel featuring a collectible figure inspired by Hindu mythology. The first video reached nearly 2 million views, a follow-up reached 6 million, and within a week, Anish collected 8,500 email registrations for a product he had not yet manufactured. This episode covers: • Why the product idea, not simply the video, went viral. • How Anish captured demand before the attention disappeared. • Why he moved his audience from Instagram to an email list. • How performance data helped the second reel reach 6 million views. • The challenge of turning an AI concept into a physical product. • How First Figures validated demand across 200 cities and 16 countries. • What it takes to keep an audience engaged while a product is being developed. • The most important lesson for creators who suddenly go viral. With 500 confirmed orders and growing interest worldwide, Anish shares what he has learned about content, distribution, product validation and launching an e-commerce brand in 2026. Connect with Anish Raul: https://www.linkedin.com/in/anishraul Connect with Ajinkya “Jinx” Joglekar: https://www.linkedin.com/in/ajinkyaj/ Explore First Figures: https://firstfigures.com

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  Episode #60

  EP 60: Cannes Lions - The Super Bowl of Marketing #fieldnotes

  Jul 21, 202628 minS1

  In EP 60 of The Art of Commerce, we break down the ultimate global benchmark for marketing excellence: the Cannes Lions International Festival of Creativity. This episode covers: *Why the Cannes Lions is the undisputed Super Bowl of the communications world. *The massive shift from traditional film and print to the new frontier of Creative Commerce. *How the industry's brightest minds evaluate 25,000 campaigns from 90 countries. *Why the everyday shopping journey is now a brand’s most powerful creative canvas. *What it actually takes to win a Lion, move culture, and drive undeniable business growth. The transaction isn't the end of the story. It's the main event. Anish Raul: https://www.linkedin.com/in/anishraul Ajinkya "Jinx" Joglekar: https://www.linkedin.com/in/ajinkyajoglekar/

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  Episode #59

  EP 59: Why AI Has No Taste (And You Do) ft. Craig Foldes

  Jul 14, 202631 minS1

  People are terrified of AI taking their jobs.But ignoring the technology won't save you—it will only accelerate your irrelevance.The reality? AI can process a billion data points, but it can't read the room.In EP 59 of The Art of Commerce, we break down the reality of AI in the modern workforce with Craig Foldis, Founder and CEO of Chat Walrus and former executive at Crocs.This episode covers:The Taste Deficit: Why AI lacks taste and timing—and why human intuition is your ultimate moat.The Danger of Shadow AI: Why banning ChatGPT at work is a massive security risk, not a solution.The 50-Yard Line Advantage: How to use AI to bypass the blank page and kickstart any project in minutes.The Adoption Playbook: The exact blueprint leaders should use to incentivize and celebrate AI wins across their teams.Focus Over FOMO: Why you only need to master one AI model instead of chasing every new tech update.Playing Jazz with AI: How to build a classical foundation with the tools so you can improvise your workflows.You don't justify the ROI of your company's Wi-Fi. Stop trying to justify the ROI of super intelligence.Connect with the Hosts:Anish Raul: https://www.linkedin.com/in/anishraulAjinkya “Jinx” Joglekar: https://www.linkedin.com/in/ajinkyajoglekar/Connect with our Guest: https://www.linkedin.com/in/craig-foldes-1b949b96/

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  Episode #58

  EP 58: The Secret to Real AI Adoption ft. Craig Foldes

  Jul 6, 202627 minS1

  In EP 58 of The Art of Commerce, we break down why enterprise AI keeps failing with Craig Foldes, founder of Chat Walrus and former Global Head of AI at Crocs.This episode covers:Why 95% of corporate AI pilots are built to fail from the start.The "Planet Fitness playbook" for removing friction and driving widespread AI adoption.How to turn ChatGPT from a basic search engine into your bespoke Albert Einstein.The exact framework Craig used to scale "Everyday AI" across a massive global brand.Why empowering non-technical employees beats buying expensive custom software.If your leadership isn't mandating AI adoption, you're already behind. It's time to stop overcomplicating the tech and start building functional AI strength. Follow Craig - https://www.linkedin.com/in/craig-foldes-1b949b96/Hosts:Anish Raul: https://www.linkedin.com/in/anishraulAjinkya “Jinx” Joglekar: https://www.linkedin.com/in/ajinkyajoglekar/

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