The Art of Franchise Marketing

The Art of Franchise Marketing takes a deep dive into the franchise space and explores how the biggest and best brands handle national branding, franchise development, employee recruitment, and localized marketing on a daily basis. Netsertive talks shop with franchise executives to discuss what’s working, what’s not, and answers the question - what else can you be doing to excel at The Art of Franchise Marketing.

The Art of Franchise Marketing is a business podcast hosted by Netsertive, with 146 episodes on record and a Required Pod Score of 80.

Netsertive hosts The Art of Franchise Marketing, a business show with 146 episodes published.

Our AI reads these to draft pitches. Use them as grounding for a pitch that cites a real guest and a specific topic.

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  The Art of Franchise Marketing

  Purpose, Profitability & Growth: The LearningRx Approach to Franchise Marketing with Kim Hanson

  Sep 23, 202623 min

  How do you grow a franchise brand while maintaining trust, consistency, and purpose across every market? In this episode of The Art of Franchise Marketing Podcast, Erin Martin sits down with Kim Hanson, CEO of LearningRx, to discuss the realities of scaling a high-touch franchise brand. Kim shares insights on balancing corporate and local marketing, building brand authority, and creating consistency across a growing franchise system. They also explore how AI is changing how consumers discover brands, why research and reviews matter, the role of podcasts in building credibility, and what franchise marketers should watch for when it comes to marketing ROI. Plus, Kim shares lessons from her book, The Purpose Directed Business , and her experience helping evolve a founder-led brand for its next chapter of growth.

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  The Art of Franchise Marketing

  Franchise Marketing: Brand, Local Growth, Data & AI with Mishelle Payne

  Sep 16, 202632 min

  In this episode of The Art of Franchise Marketing, Erin Martin sits down with Mishelle Payne, SVP of HomeWell Care Services, to explore what it takes to build a trusted franchise brand in an increasingly complex marketing landscape. Mishelle shares how HomeWell’s rebrand helped expand its positioning beyond senior care, why brand consistency has become even more critical in the age of AI, and how franchise systems can balance corporate brand standards with the entrepreneurial needs of local owners. The conversation also dives into the marketing strategies driving local growth today. From reviews and referral relationships to PR, localized content, data-driven partnerships, and AI-powered tools. Mishelle shares how HomeWell is equipping franchisees with the resources, training, and technology they need to build stronger community relationships, make smarter marketing decisions, and create a more consistent customer experience across the system.

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  The Art of Franchise Marketing

  The Power of Local: Grassroots Marketing, Community & the Human Connection with Shoshannah DiDomenico

  Sep 9, 202637 min

  In this episode of the Art of Franchise Marketing Podcast, Erin Martin sits down with Shoshannah DiDomenico, Director of Field Marketing at Scooter’s Coffee, to explore the power of grassroots and local marketing in today’s increasingly competitive QSR landscape. Shoshannah shares how Scooter’s empowers franchisees to build authentic connections within their communities through sampling, local partnerships, direct mail, activations, and other local store marketing strategies. She also discusses how the brand measures local marketing efforts, balances digital and traditional tactics, and creates consistency between the online brand experience and the in-person customer experience. Throughout the conversation, Shoshannah highlights why human connection remains one of the most powerful differentiators for franchise brands and how returning to basics can drive meaningful, long-term brand loyalty.

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  The Art of Franchise Marketing

  How Data-Driven Decisions Fuel Franchise Growth with Nathan Allman

  Aug 4, 202631 min

  In this episode of The Art of Franchise Marketing, Erin welcomes Nathan Allman, Co-Founder of Chefs for Seniors, to discuss how he helped grow a family-inspired concept into a franchise with nearly 100 locations while staying true to a people-first approach. Nathan shares the lessons learned from scaling a service-based franchise, why local relationships continue to be a competitive advantage, and how the launch of Chefs for Families is expanding the brand's reach. The conversation also explores how AI is transforming franchise marketing, from zero-click search and the evolution of SEO to building a custom CRM that powers smarter, data-driven decisions. Nathan and Erin discuss practical ways franchise brands can balance local referral marketing with paid media, strengthen their online reputation through Google Reviews, create content that builds authority, and use AI to improve efficiency without losing authenticity.

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  The Art of Franchise Marketing

  Mastering Franchise Marketing and Winning Local Search in the Age of AI with Ashley Beckwith

  Jul 31, 202636 min

  Ashley Beckwith, Senior Digital Marketing Manager at Stellar Service Brands, joins Erin Martin to discuss how franchise brands can build scalable marketing systems that drive real business results. From franchisee adoption and marketing playbooks to hyper-local content, AI-powered review management, and business intelligence dashboards, Ashley shares the strategies her team uses to help locations grow while keeping execution simple and measurable. The conversation also explores how AI and large language models like ChatGPT are changing local search, why authentic content and reviews matter more than ever, and how franchise marketers can adapt their SEO and reporting strategies for the future. If you're looking to improve franchisee engagement, strengthen your digital marketing strategy, or prepare your brand for the next generation of search, this episode is full of practical, actionable insights.

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