Episode #281
281 How I Sell Out Photography Workshops Organically
Send us Fan Mail 2-10x your email list size in just 3 steps https://datadrivenmarketing.co/guide Iwona Podlasińska picked up a camera in 2014 to photograph her own kids. Ten years later, she's run workshops in 17 countries, was named the most followed photographer on Flickr in 2017, and has thousands of students learning her distinctive dreamy, light-filled portrait style. John sat down with her to hear how that actually happened, and what running that kind of business really looks like day to day. What came through most clearly was how honest Iwona is about the gaps. She knows she has a large, loyal audience across Facebook, Instagram, and YouTube. She knows she has products people want, from in-person workshops priced up to $1,000 a ticket to courses, presets, and overlays. But the bit in the middle, converting that audience into consistent revenue, is the part she's still working out. Her email marketing hasn't been performing and she's not entirely sure why. Her organic social reach, which has always driven workshop bookings, is starting to get harder. And she's thinking seriously about what she offers after someone has already done a workshop. She also talked about something that doesn't come up enough in these conversations: the value of cooperation. Partnering with hosts, organizations, and other platforms has consistently widened her audience, even when it meant sharing the income. That's a trade-off she's made deliberately, and it's worked. This one's a little different from our usual episodes. Iwona isn't sitting on a polished system. She's a world-class photographer figuring out the business side in real time, and that makes it a genuinely interesting conversation. I think you'll enjoy it. Check out Iwona's work: https://iwonapodlasinska.com https://www.instagram.com/iwonapodlasinska ▶️ https://www.youtube.com/@iwonapodlasinska
