Episode #298
298 20 Years of Neuroscience, Packed Into a $44 Course
Send us Fan Mail Grow your course revenue up to 30% in 7 days - no paid ads, no sales calls https://datadrivenmarketing.co/roadmap Stefanie Faye spent close to 20 years translating brain science for coaches, therapists, and leaders. She has done research at NYU, worked with Google, Stanford, MIT, and the FBI, and built a 25,000-person email list. This year, she made what she calls the best business decision of her career: packaging 20 years of expertise into a $44 micro-course. Dominik sat down with Stefanie to dig into how she thinks about all of it. She talks about why she walked away from the sold-out live academy model, at least for now, and why micro-courses are reaching people in Nigeria, South Africa, and Israel who never could have joined a live group program. She explains her lead gen setup, using Meta ads and free downloads to drive a simple email funnel, and how emailing four to five times a week keeps that list warm. There's a moment in this conversation where Stefanie compares "now money" to "later money" that stuck with me. She's essentially choosing to invest her time building assets that compound, rather than filling another cohort. She also has a phrase she uses with her own students that applies perfectly to building an online business: mistakes are always information for iteration. She's thoughtful, specific, and genuinely excited about what she's building. I think you'll enjoy this one. Check out Stefanie's work: https://stefaniefaye.com https://www.instagram.com/stefanieffaye/ ▶️ https://www.facebook.com/mindsetneuroscience
