The Art of the Brand
AI can create everything except this
This week's episode is about what happens when the internet starts having more bots than humans. AI can now search, shop, write, clip content and increasingly make decisions for us, but the more efficient everything becomes, the more valuable distinctly human qualities like taste, imperfection, judgment and real connection become. We recorded this one from Austin after two weeks on the road, and it turned into a bigger conversation about where branding is heading in an AI-first world. From executives outsourcing their thinking to Disney handing its content vault to TikTok creators, Jimothy the raccoon becoming an unlikely internet phenomenon, and Cracker Barrel learning the cost of forgetting what customers actually loved, the same lesson kept showing up: technology can scale almost anything, but it can't manufacture genuine human connection. On the episode: •Why "AI wishing" could be one of the biggest mistakes executives make as they adopt AI. •What it means now that bots are reportedly generating more internet traffic than humans. •Why search is moving from keywords to context—and what brands need to change for AI discovery. •Why Disney and HBO are betting on clipping their existing content instead of simply creating more. •What Jimothy the raccoon teaches brands about imperfection, weirdness and why people actually care. •Why Cracker Barrel's failed rebrand is a warning about changing what your customers already love. •How Bethenny Frankel is using world-building to turn an audience into something much bigger. •Why being present, putting down your phone and thinking for yourself may become the ultimate advantage in an AI-first world. Hire My Agency Serious brand? Serious goals? Work with my team at Third Eye Insights. If they had a great campaign, they probably hired us. https://thirdeyeinsights.ca/hire-tei My Social Media Planners The exact $15K frameworks and strategy I use on top global brands and small businesses alike, now available in planner form https://store.camille-moore.com/ Social Media Masterclass My foundational training will help you stop guessing and start building content that converts. https://camille-moore.com/masterclass/ 1:1 Brand Strategy Intensives For founders ready to go deep and build a category-leading brand. I work 1:1 with a handful of brands as their Fractional CBO. http://bit.ly/4krhxgO Subscribe to Branding With Benefits (My Substack) Free weekly branding insights for people who want blunt strategy, not fluff. https://substack.com/@camilleemoore ️ Podcast Available On: Spotify | Apple Podcasts | YouTube | Everywhere You Stream Follow Camille Moore Instagram: @camillemoore TikTok: @camille.moore_ LinkedIn: Camille Moore Website: camille-moore.com Follow The Art of the Brand Instagram: @theartofthebrand ✅ : This video and my YouTube channel contain dialogue, music, and images that are property of "The Art Of The Brand" You are authorized to share the video link and channel and embed this video in your website or others as long as a link back to my YouTube Channel is provided.
