
The Aspiring CMO
Why This CMO Walked Away After a $12M Success
<p>In this episode of The Aspiring CMO, Lev shares how he went from engineering student to affiliate marketer to raising $12 million in crypto… only to walk away and start all over again.</p><p>After that rapid success, Lev realized he could build something on his own terms. That spark led to Spines, a platform designed to give aspiring authors a real shot at publishing their work without the high costs or gatekeepers of traditional publishing.</p><p>We talk about his earliest days experimenting with digital marketing, the realities of scaling fast under pressure, and the difference between ch...

