The B2B Growth Hacking Playbook

"The B2B Growth Hacking Playbook" dives into the B2B landscape, covering go-to-market channels, operational efficiency, growth strategies working right now, AI-infused workflows, market trends, partnership channels to accelerate growth - and more.Follow the weekly journey as we uncover:- Why growth strategies fail- Unlocking hidden revenue streams- Avoiding expensive B2B mistakes- Maximizing growth hacks that aren't tapped yet- Optimizing for ROI and profitability- Overcoming growth plateaus- Strategic priorities that B2B executives count on- Scaling strategies- Pivots and new GTM channels- Maintaining competitive edgeIf you like the show, make sure you subscribe for weekly deep dives and get smarter one week at a time.

The B2B Growth Hacking Playbook is a business podcast hosted by Mario Peshev, with 19 episodes on record and a Required Pod Score of 80. PitchCentric scores this show on Booking Probability, Listen Score, and live audience signals refreshed every 24 hours.

Mario Peshev hosts The B2B Growth Hacking Playbook, a business show with 19 episodes published.

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  Episode #19

  Defending 70% of the WordPress Web: 2025 Patchstack Cybersecurity Breakdown w/ Oliver Sild (#18)

  Apr 28, 202551 minS0

  <p>WordPress runs over 40% of the web—but that also makes it the biggest target for hackers. Oliver Sild, founder of Patchstack, shares the hard truths about WordPress security, why websites get hacked faster than you think, and how threat intelligence and virtual patching are changing the game.</p><p>We dig into real-world examples of vulnerabilities hiding inside plugins, why over 30% of them stay unpatched, and why waiting for plugin updates can leave you exposed for weeks—or worse. You’ll hear how even "safe" websites get compromised through human error, poor cyber hygiene, and sophisticated phishing scams.</p><p>Oliv...

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  Episode #18

  Finance Ops: Freemius From WordPress to SaaS in 10 Years w/ Vova Feldman (#18)

  Apr 21, 202551 minS0

  <p>What’s really holding digital products back from scaling? It’s not product features, but the chaos behind the scenes: billing issues, tax headaches, and slow shipping cycles.</p><p>I met with Vova Feldman, founder of Freemius, to discuss the evolution of Freemius as a merchant of record for SaaS organizations. Back when we first met in 2015 in New York, Freemius was a core solution for WordPress, and the platform has since evolved to support new SaaS builds, satellite solutions, micro brands, and other disruptive tests in use by small and large tech entrepreneurs.</p><p>Vova uncovers how...

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  Episode #17

  ABM Isn’t Dead—You’re Just Doing It Wrong w/ Andrei Zinkevich on Real Pipeline Strategy (#17)

  Apr 14, 202551 minS0

  <p>Too many teams are still chasing MQLs, playing the attribution game, and wondering why the pipeline is drying up.</p><p>The answer is full-funnel Account-Based Marketing(ABM), which is the leading playbook that high ACV B2B businesses prioritize this year.</p><p><br></p><p> Andrei Zinkevich, co-founder of FullFunnel.io, joined the podcast to discuss the broken state of B2B marketing—and what top-performing teams are doing differently in 2025.</p><p><br></p><p>Today we cover:</p><p><br></p><p>- Why RevOps isn't just reporting and dashboards</p><p>- How enterprise B2...

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  Episode #16

  Business in a Box: doola's LLC Service for Global Founders and VC Funds w/ Arjun Mahadevan (#16)

  Apr 1, 202552 minS0

  <p>I was bogged with absurd bookkeeping and chasing invoice for a decade before I discovered doola, incorporated a couple of LLCs, and delegated all my bookkeeping to their Business-in-a-Box solution (which I personally call "The LLC Factory").</p><p>Join me as I chat with Arjun Mahadevan, founder and CEO of doola, about the opportunities to launch a compliant business from home in days, opening up the company and bank account even as a European, Asian, or South American citizen, optimizing payroll, license management, subscriptions, and taxes, and even structuring a holding co on autopilot with this model.</p><...

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  Episode #15

  Beyond Tariffs: Expert CFO 2025 Market Analysis and Strategy w/ Brad Kayton (#15)

  Mar 26, 202548 minS0

  <p>If tariffs and macro turbulence keep you up at night, we have the best guest to answer the painful strategic B2B questions in this episode.</p><p>Today, we're joined by Brad Clayton, Regional Director of the CFO Centre, taking a deep dive into the current macroeconomic landscape and its impact on business strategy. We'll discuss the complexities of tariffs, recessionary pressures, and the strategic role of fractional CFOs in navigating these turbulent times. This conversation is tailored to business leaders - founders, regional directors, and executives seeking actionable insights on adapting to economic shifts, optimizing financial planning...

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