The B2B Revenue Executive Experience

The B2B Revenue Executive Experience is a podcast hosted by Cory Cotten-Potter, who dedicates each episode to helping executives train their sales and marketing teams to optimize growth. Whether you’re interested in increasing margins and growing your market share, enabling your teams to compete on value rather than price, hiring new employees, or trying to stay at the forefront of the latest in sales and marketing techniques, this podcast will give you the tools and skills necessary to win in a B2B marketplace. Each episode features an interview with a thought leader or practitioner, discussing topics like: value selling, B2B sales, sales enablement, sales performance, marketing enablement, increasing revenue, increasing margins, increasing market share, sales strategy, and more.

The B2B Revenue Executive Experience is a business podcast hosted by Cory Cotten-Potter, with 353 episodes on record and a Required Pod Score of 80. PitchCentric scores this show on Booking Probability, Listen Score, and live audience signals refreshed every 24 hours.

Cory Cotten-Potter hosts The B2B Revenue Executive Experience, a business show with 353 episodes published.

Our AI reads these to draft pitches. Use them as grounding for a pitch that cites a real guest and a specific topic.

• 

  Episode #355

  The CMO’s Guide to Making B2B Social Media Actually Work with Miruna Dragomir, CMO at Planable

  Aug 12, 202537 minS0

  In this episode of The B2B Revenue Executive Experience, host Cory Cotten-Potter welcomes Miruna Dragomir, Chief Marketing Officer at Planable. Together, they share insights on how B2B social media has evolved from a checkbox task to a strategic growth channel, and how brands can scale by balancing polish with personality, redefining virality, and letting go of outdated rules.<br>What You’ll Learn:<br><br>Why B2B social media can (and should) be funny, and how to make it workThe shift from brand rigidness to brand personality and layered voiceHow to balance promotion, education, and entertainment in yo...

  ListenShow Notes
• 

  Episode #354

  The Future of B2B Sales: Why AI Is Replacing SDRs with Kraig Swensrud, Founder & CEO of Qualified

  Jul 29, 202541 minS0

  In this episode of The B2B Revenue Executive Experience, host Cory Cotten-Potter welcomes Kraig Swensrud, Founder and CEO of Qualified.com. Together, they share insights on the transformative impact of AI agents on B2B marketing and pipeline generation, particularly in replacing traditional SDR functions.<br><br>What You'll Learn:How AI agents like Qualified's Piper are revolutionizing lead qualification and follow-upWhy traditional marketing automation platforms need to evolve into agentic marketing platforms to stay relevantHow to implement AI agents using a "crawl, walk, run" approach to build trust and validate effectivenessWhy the speed of AI advancement means companies...

  ListenShow Notes
• 

  Episode #353

  Why Top Salespeople Stop Selling (And Start Solving Problems Instead)

  Jul 15, 20251h 2mS0

  In this episode of The B2B Revenue Executive Experience, host Cory Cotten-Potter welcomes Candice October, PJ Nisbet, Nalliby Haddad Cela, and Yuichi Abe, Managing Partners at ValueSelling Associates. Together, they discuss how organizations can successfully implement value-based selling methodologies across global teams while maintaining cultural relevance and driving lasting behavior change.<br><br>What You'll Learn:How to shift from product-focused selling to a value-based mindset that prioritizes buyer problemsWhy the "solution box" trap prevents effective discovery and how to skillfully stay out of itThe Four-Legged Table Framework for successful sales methodology implementationHow to balance standardization with local flexibility...

  ListenShow Notes
• 

  Episode #352

  The Art of Sales Forecasting: How to Predict Revenue to the Dollar Using Value-Based Methods

  Jun 24, 202543 minS0

  In this episode of The B2B Revenue Executive Experience, host Cory welcomes two powerhouse guests: Roland Griesmayer, Head of Revenue at GHD Digital, and Tony Cascio, Managing Partner at ValueSelling Associates. Together, they reveal how they transformed a 100-year-old engineering firm into a forecasting machine that hits quota to the dollar for six straight quarters.<br><br><br>What You'll Learn:<br><br>How to build a high-performance SaaS startup inside a traditional engineering companyWhy "money follows problems" is the golden rule of value-based sellingHow to get your CEO using ValueSelling terminology in deal reviewsThe three pillars of credibility...

  ListenShow Notes
• 

  Episode #351

  AI Transformed Our SDR Team: 35% Close Rates & $1M ARR per AE with Rob Auld, CRO at Readymode

  Jun 10, 202540 minS0

  In this episode of The B2B Revenue Executive Experience, host Cory Cotten-Potter speaks with Rob Auld, CRO at Readymode, to share how Readymode transformed their sales approach by reimagining the traditional SDR role and leveraging AI.<br><br><br>What You’ll Learn:How to transform the traditional SDR role from basic qualification to high-value outbound salesWhy implementing AI should focus on solving one specific problem at a time rather than wholesale transformationHow to successfully implement sales methodologies across marketing, sales, and leadership teamsWhy AI augmentation, not replacement, is the key to driving better customer experiencesThe critical importance of ma...

  ListenShow Notes

Recent guests on The B2B Revenue Executive Experience. Study who booked and why before you pitch.

Based on semantic analysis of episode topics and host coverage, this show is a strong guest fit for executives in:

Industry fit is computed by PitchCentric using vector embeddings of the show's episode catalog.