The Barefaced Podcast

A beauty business podcast. barefaced.substack.com

The Barefaced Podcast is a business podcast hosted by Barefaced, with 21 episodes on record and a Required Pod Score of 80. PitchCentric scores this show on Booking Probability, Listen Score, and live audience signals refreshed every 24 hours.

Barefaced hosts The Barefaced Podcast, a business show with 21 episodes published.

Our AI reads these to draft pitches. Use them as grounding for a pitch that cites a real guest and a specific topic.

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  The Barefaced Podcast

  Elf Beauty: How $1 Cosmetics Became a $5B Empire

  Apr 18, 20261 hourS0

  <p>The beauty industry is a trillion dollars, and right now almost all of the biggest names in it are struggling. Estée Lauder's stock is down over 70% from its peak. Coty has been in turnaround mode for years. The giants are stumbling, margins are compressing, and the whole industry is watching a renaissance unfold in every corner.</p><p>And yet, one company did not just survive this shakeout, it thrived. e.l.f. Beauty went public in 2016 at a valuation of around $737 million. Today, it's worth $5.2 billion. A dollar-store cosmetics brand became beauty's best-performing IPO of the last d...

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  The Barefaced Podcast

  Death of the Magazine: What Happened to Print Beauty Media?

  Apr 3, 20261h 19mS0

  <p>Not that long ago, Australia had more women's magazines per capita than almost any comparable market. Australian Women's Weekly, Vogue, Dolly, Cleo, Cosmopolitan, Harper's Bazaar, Elle, Girlfriend, Marie Claire, Grazia. Titles that shaped culture, launched careers, and functioned as the single most powerful distribution channel beauty brands had access to.</p><p>That ecosystem is largely gone now. In May 2020, Bauer Media shut down most of its Australian titles in the middle of a pandemic, laying off the majority of staff over a single Zoom call. Titles that had been publishing for decades closed within weeks.</p><p>In...

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  The Barefaced Podcast

  Sephora Part 2: The Tech Obsessed Beauty Retailer

  Mar 17, 202648 minS0

  <p></p> <br/><br/>This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit barefaced.substack.com

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  The Barefaced Podcast

  Sephora Part 1: The Death of The Beauty Counter

  Sep 30, 20251h 1mS0

  <p>Before Sephora, beauty retail was a very different world. Products sat behind glass, and a single sales rep, loyal to just one brand, controlled how a customer experienced beauty.</p><p>Today, Sephora has completely rewritten that experience. It is now the largest beauty retailer in the world, generating over 17 billion U.S. dollars in annual sales and holding immense power over which brands rise and which brands fade. But how did a 60-year-old French company become an American powerhouse? What happened that allowed Sephora to rise from a disruptor to the most powerful player in beauty retail?</p><...

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  The Barefaced Podcast

  The Middle Eastern Beauty Opportunity

  Sep 10, 202554 minS0

  <p>When we talk about the frontiers of beauty, we usually think of France, the United States, South Korea, or China. But a new frontier is emerging further East: the GCC. A group of six countries in the Middle East that are shaping the future of beauty.</p><p>You’ve probably heard the buzz around Dubai, but the GCC as a whole is worth paying attention to. The region already represents 43% of the global luxury market. And unlike much of the world, where personal luxury spending declined by 2% in 2024, the GCC grew by 6%. Fashion may dominate overall sales, but be...

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