Episode #18
Behind the Flavors S2E9: Behind the Trends
What makes a trend a true trend—and how can brands separate lasting consumer shifts from short-lived fads? In this episode of Behind the Flavor, we sit down with Trevor Reibling from Innova Market Insights for a closer look at the world of food and beverage trends. From the different methods used to collect and analyze trend data to identifying the bigger picture behind emerging consumer behaviors, Trevor shares insight into how trends take shape and why understanding them matters. We also look back at some of the biggest trends influencing the industry in 2026 and explore what could be on the horizon for 2027. Plus, we take a deeper dive into one of the industry's most influential mega-trends: “Better for You.” Whether you're developing the next food or beverage innovation, building your brand strategy, or simply curious about where consumer preferences are headed, this episode offers a behind-the-scenes look at the data, insights and thinking that help define what comes next. Tune in to go Behind the Trends.
