
Episode #16
Joey Leati | Building Brands, Backing Yourself & Doing the Hard Things
<p>In this episode of The Better Standard, I sit down with Joey Fin – founder of Anti-Social Marketing and a creative force who’s lived more than one life. From chasing a footy career, to starting a clothing label out of a warehouse job, to helping streetwear giant G’d Up become a cult brand, Joey’s story is one of backing yourself, doing the hard things, and leaning into what makes you different.</p><p>We talk about:</p><p>Leaving behind comfort for opportunity, even when it feels scary or “cringy.”</p><p>The mindset shifts that turn setbacks int...

