Episode #33
#33: The Anatomy of a Great Employee Engagement Survey: Dos, Don’ts, and Best Practices
In this episode of the BetterCulture Podcast, Brett and his brother, Blake Hoogeveen, have a conversation focused on the complexities of employee engagement surveys and the surprising ways organizations can either boost or damage their culture through the survey process. Their discussion explores why seemingly simple tools like engagement surveys often fail to produce actionable insights and how bad questions, poor communication, low trust, and weak follow-through can erode employee trust and morale. Listeners will learn best practices for designing effective surveys, the importance of using normative data, and how critical it is to follow up on survey results with clear communication and concrete action plans. This episode also unpacks common mistakes organizations make, the risks of DIY survey tools, and offers actionable steps for leveraging surveys to drive real cultural improvement. Whether you’re an HR leader, a culture driver or a business owner, this episode provides expert advice to ensure your next survey strengthens—not weakens—your workplace culture.
