Episode #106
S5 Ep106: Ginny Seymour - CEO & Founder of British Fashion Brand ALIGNE On The Tricky Season That Gave Her Clarity
Ginny Seymour is the CEO of ALIGNE, the London-born womenswear brand she re-founded and reimagined in 2023 with a mission to redefine contemporary fashion through design-led, accessibly priced hero pieces for modern women. Born in Toronto, Ginny began her career in New York as a Contemporary Buyer at Saks Fifth Avenue and brings more than 20 years of global leadership across design, merchandising, product development, e-commerce, marketing and operations, with senior roles at Saks, Holt Renfrew, Hudson’s Bay Company, Roots Canada and Astrid & Miyu. Under her creative and strategic leadership, ALIGNE has built a distinct aesthetic rooted in confident silhouettes, sharp tailoring and refined everyday essentials, while growing significantly in the UK and thoughtfully expanding into the U.S. through its Nordstrom launch and new operational hub in New York. Known for its tailoring, outerwear and denim, the brand has cultivated a global community around confidence, craft and clothing with purpose. Beyond fashion, Ginny advocates for women’s empowerment, mental health and women’s sport, supporting initiatives including Smart Works and programs that uplift female athletes from the grassroots to professional level. This special episode was recorded in person at the iconic Hotel Chelsea during New York Fashion Week. Ginny’s realness comes through from the jump - she is sharp, honest and incredibly open about so many of the themes ambitious women and mothers need to hear. We talk about holding onto your ambition alongside motherhood, navigating imposter syndrome, trusting your gut, choosing collaboration and championing women over comparison, and embracing the trickier seasons of life that ultimately bring us clarity. Following the conversation we brought together 22 incredible women for an intimate community lunch at Borgo in New York City - from fashion creators and founders to authors and past podcast guests. As ALIGNE continues its expansion into the U.S., the day felt like a true full-circle moment for both the brand and this show. These are the moments The Big Move is all about: having honest conversations, sharing the highs and lows, and creating spaces for women to connect, lament and celebrate eachother. Follow Ginny here Follow ALIGNE here Shop ALIGNE here Follow The Big Move Podcast here Follow Host Em here
