
Episode #18
Money Is a Frequency: How Staying Aligned Built a $100 Million Music Catalog Business with Kendall Newsome
There is a version of success that almost every industry rewards. Look the part. Protect your own interests. Follow the playbook. Do business the way it's always been done. Then there are the people who decide that if the rules are built on gatekeeping, they aren't worth following in the first place. In this episode of The Black Sheep Network, I sat down with Kendall Newsome, founder and CEO of NSU Global, the world's largest music catalog brokerage. He has structured and executed more than $100 million in transactions across a network of 165+ institutional buyers, representing artists, producers, and rights holders at the highest level. But Kendall didn't build his reputation by becoming another broker in a tailored suit. He built it by staying an artist - something he was successful at when he was only 12 years old. So, when a childhood friend suggested he start selling music catalogs, Kendall had no idea what that even meant. He was handed almost no roadmap and told to figure it out. Instead of trying to blend into an industry dominated by finance professionals, he leaned into the perspective no one else could offer: he knew exactly what it felt like to create the work people were buying. Listen in to discover why: He refused to trade authenticity for credibility, even when people told him his branding was "too much" for the industry. He intentionally charges a fraction of what many brokers charge because trust compounds faster than greed ever will. Doing the right thing meant making the uncomfortable phone call, telling an artist that the people meant to protect them might actually be standing in their way - is part of what has made him so wildly successful. He is a shining example of why Black Sheep are so successful. They don’t break the rules for attention - they break them because they no longer serve the people they're supposed to protect. Kendall proves that you don't build an extraordinary reputation by looking like everyone else in the room. You build it by standing firmly in your values long after everyone else has learned to compromise theirs. If you've ever felt pressure to become someone else in order to be taken seriously, this conversation is proof that the qualities people tell you to tone down may be the very reason you succeed. Connect with Kendall Newsome: Website: nsu.global Instagram: @bigkeezy Twitter/X: @iamdakidk YouTube: youtube.com/dakidk Key Timestamps [00:01:00] Intro to Kendall Newsome, founder and CEO of NSU Global [00:02:00] Starting his music journey at 12 years old [00:04:00] His mom padding out the basement shoe closet for his first studio [00:06:00] Dealing with doubt in a suburb with no breakthrough artists before him [00:07:00] Moving to Florida at 19, a torn ACL, and a new baby [00:08:00] The childhood friend who told him to start selling music catalogs [00:09:00] Getting thrown in with no direction and figuring it out himself [00:11:00] Refusing to trade his artist identity for a suit [00:12:00] The yacht and champagne video his mentor tried to talk him out of [00:14:00] Why some brokers take advantage of artists in bad financial spots [00:16:00] Why he charges a fraction of what other brokers charge, and why it works [00:17:00] 146 clients, 5 percent, and why fairness outperforms greed [00:19:00] The third customer: buyers, artists, and the managers in between [00:21:00] Calling an artist directly when a manager was blocking a deal [00:22:00] Staying rooted in his principles after 20 years in the business [00:23:00] Why some people lose themselves the moment they get power [00:25:00] "Money is a frequency": staying aligned instead of chasing






