
Episode #125
#125 - MSP Effective Hourly Rate - Why Time Entry Finally Matters | BMK VISION ROUNDTABLE
Josh Peterson has pushed MSP owners to enter all forty hours for more than twenty years, and lately he has noticed something new: they have mostly stopped arguing. Gary Boyle thinks the reason is money. Labor costs keep rising while contracts priced years ago never moved, and owners who want to know where the margin went end up at the timesheet. The two work through the one number Josh says explains nearly every weak service P&L: the effective hourly rate on your agreements, measured against the rate you would charge for a project hour. For most MSPs it comes out at roughly half. ---------- What We Cover in This Episode - Explain why MSP owners have stopped fighting time entry - Connect complete time entry to agreement gross profit and utilization - Trace how frustration with managed services is reviving project and hourly billing - Show how rising wages erode contracts that were never repriced - Calculate the effective hourly rate on a managed services agreement - Compare a $95 agreement hour against a $200 project hour - Diagnose weak service revenue and gross profit from a single number - Make time entry stick by explaining what leadership will measure with it ---------- Subscribe & Follow BMK Vision YouTube (Video Podcast): https://www.youtube.com/@beringmckinleyvision?sub_confirmation=1 Learn More About the Vision Platform: https://beringmckinley.com/vision Apply to Be a Guest: https://beringmckinley.com/blog#speaker-form ---------- SEO Keywords - MSP effective hourly rate - effective hourly rate vs standard rate - managed services agreement profitability - agreement gross profit - MSP time entry - technician utilization - service gross profit - MSP pricing - labor costs - project billing ---------- Credits Host: Josh Peterson Co-Host: Gary Boyle Producer: Bering McKinley Episode: MSP Effective Hourly Rate - Why Time Entry Finally Matters

