
Episode #8
The Global Stage: Book fairs, brands and reaching new readers with Jacks Thomas, Guest Director at BolognaBookPlus
<p>Why book fairs still matter for a global industry and their role in reaching new audiences. In this episode, we sit down with industry powerhouse Jacks Thomas, Guest Director at BolognaBooksPlus, to explore the rapidly evolving landscape of international publishing. Drawing on her extensive experience at the helm of major book fairs and work with global brands, Jacks shares her unique perspective on how the industry can bridge the gap between core enthusiasts and untapped readers during the UK’s National Year of Reading. We delve into the DNA of modern book fairs, the enduring power of brand identity, an...

