
Episode #328
Book Society: How A Bookshop And Wine Lounge Builds Real Community In Berkeley
Send us Fan Mail In this episode, I chat with Laura Guzman, founder of Book Society in Berkeley, California, which she co-owns with Sarah Wheat. After a much-needed break to reset from years of overwork, I'm back with a conversation that feels like a warm, smart antidote to burnout and isolation, and it’s set inside a very real place you can visit. A bookstore can sell stories, but it can also rebuild a neighborhood. Book Society is an independent, woman-owned bookstore and wine lounge in Berkeley, California. Laura shares the “why” behind creating a 21+ laptop-free space where people actually talk to each other again, and how her small-town library memories turned into a modern third place for the Bay Area. We also dig into the practical details: the long permit process, what it takes to curate a tight, always-changing selection of books, and how pairing books with a rotating wine menu makes both reading and wine feel more approachable. If you’re looking for an inclusive book community, you’ll love hearing how Book Society builds in non-alcoholic options so everyone can participate. From author talks and book clubs to restorative community rituals like Sunday in the Stacks, Laura explains what programming does best: it turns first-time visitors into regulars and strangers into friends. We also talk about bold growth ideas, including their shippable book-and-wine gift boxes, pop-ups and partnerships, traveling book club retreats, and the new Read to Lead program that brings leadership development into the book club experience. Subscribe for more conversations with authors and indie booksellers, share this with a fellow book lover, and leave a review wherever you listen. Book Society Here is the link to purchase Book Society's book-and-wine gift boxes I See You've Called In Dead, John Kenney Support the show The Bookshop Podcast Mandy Jackson-Beverly Social Media Links






