The Bottom Line: Ecommerce Tactics for Profitable Growth

Join Cody Wittick and Taylor Lagace, Co-Founders of Kynship, on their podcast as they dive into the challenges and strategies for growing ecommerce brands to 8-9 figures. They share insights on overcoming ad creative challenges, managing cost caps, scaling Meta ads, unit economics and forecasting, and expanding influencer marketing programs. Their expertise in performance marketing is not just theoretical; with a track record of launching successful campaigns for major brands (M&Ms, Purdy & Figg, Supergut, & AnimalHouse Fitness to name a few) and generating over $350M in revenue, they offer practical, actionable advice. So, if you're looking to improve your marketing strategies, boost profitability, or scale your ecommerce brand, this podcast draws on experience from industry leaders and founders just like you. Meet them every two weeks for new episodes where you can find more training, templates and get help with your influencer marketing campaign at https://bit.ly/Kynship_Podcast or by DMing them on X at @Cody_Wittick and @TaylorLagace.

The Bottom Line: Ecommerce Tactics for Profitable Growth is a business podcast hosted by Unknown Host, with 85 episodes on record and a Required Pod Score of 80. PitchCentric scores this show on Booking Probability, Listen Score, and live audience signals refreshed every 24 hours.

Unknown Host hosts The Bottom Line: Ecommerce Tactics for Profitable Growth, a business show with 85 episodes published.

Our AI reads these to draft pitches. Use them as grounding for a pitch that cites a real guest and a specific topic.

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  Episode #86

  AI and the future of marketing agencies

  Jul 29, 202615 min

  AI can now write a marketing recommendation about as well as most marketers can. It'll pull the data, read the account, tell you what it would do, and it'll do it in about three seconds. So here is the question that should be keeping every founder and every agency up at night: if the machine can recommend, what are you actually paying a human for? In this solo episode, I break down four things AI structurally cannot give you, why the value of the right humans goes up as automation gets better, and what I am building at Kynship around it. This is not a doom episode. It is the opposite. But it does require agencies and the brands hiring them to make a real shift in what they are actually paying for. Subscribe for more conversations on DTC strategy, eCommerce growth, and what it really takes to build a brand past eight figures. Key Takeaways: 00:00 If AI Can Recommend, What Are You Paying a Human For? 01:00 What People Are Actually Paying Kynship For 02:08 Done Is Not Always Beautiful 02:22 The Cabinet Analogy: Agencies as Strategic Partners 03:08 The Cross-Client Edge You Cannot Get In-House 03:46 Two Essays Every Brand Operator Should Read 05:48 The Generic Recommendation Is Now a Commodity 06:44 The 4 Things AI Structurally Cannot Give You 09:48 Be the Bread, Not the Middle 10:32 How Kynship Is Building Around This 12:14 What to Ask in Your Next Agency Pitch 13:16 The More Automated Everything Gets, the More Valuable the Framer Becomes Grow your bottom line: https://www.kynship.co/ CONNECT Grow your bottom line: https://www.kynship.co/ Follow Cody on X: https://x.com/Cody_Wittick Follow Taylor on X: https://x.com/TaylorLagace Follow the podcast: https://pod.link/1631630533 The Bottom Line is your go-to podcast for honest ecommerce conversations on profitable growth strategies. Join Cody Wittick and Taylor Lagace, Co-Founders of Kynship, as they dive into the challenges and strategies for growing ecommerce brands to 8-9 figures. They share insights on overcoming ad creative challenges, managing cost caps, scaling Meta ads, unit economics and forecasting, and expanding influencer marketing programs. Their expertise in performance marketing is not just theoretical; with a track record of launching successful campaigns for major brands (M&Ms, Purdy & Figg, Supergut, & AnimalHouse Fitness, to name a few) and generating over $350M in revenue, they offer practical, actionable advice. #TheBottomLine #DTCpodcast #aimarketing #ecommerceagency #dtcstrategy

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  Episode #85

  The Top 4 Ways Humans Kill Marketing Performance

  Jul 15, 202617 min

  A lot of brands are not underperforming because their agency is lazy or their ads stopped working. They're underperforming because humans keep interrupting the system. In this solo episode, I walk through the four most common ways founders and CEOs kill their own marketing performance, covering four specific mistakes: too many random edits, betting everything on expensive creative, picking financial targets that have no math behind them, and ignoring what Meta spend is actually doing to Amazon and total business demand. The ad account is usually just the mirror. It reflects the decision-making quality of the business. Before you blame the algorithm, blame the agency, or cut the budget, listen to this episode first. Subscribe for more conversations on DTC strategy, paid media, and what it really takes to build a brand past eight figures. Grow your bottom line: https://www.kynship.co/ Key Takeaways: 00:00 The Real Reason Most Brands Are Underperforming 00:50 Why the Ad Account Is Just the Mirror 01:52 Mistake 1: Death by 82 Edits in 30 Days 03:42 The Difference Between Optimization and Interference 04:20 How to Build Decision Rules Before You Touch the Account 05:08 Mistake 2: Betting Everything on One Source of Creative 06:28 Think About Creative Like an Investment Portfolio 07:42 Mistake 3: Picking Random Aspirational Financial Targets 09:18 How to Derive Your Targets From Actual Business Economics 10:26 Mistake 4: Ignoring the Amazon Halo Effect 12:28 Why Blended Analysis Is the Only View That Matters 13:08 Offer Economics and What Each Offer Does to the Business 14:12 The Diagnostic Framework That Replaces Gut Decisions Additional Resources: Follow us on X: Cody: https://x.com/Cody_Wittick Taylor: https://x.com/TaylorLagace The Bottom Line is your go-to podcast for honest ecommerce conversations on profitable growth strategies. Join Cody Wittick and Taylor Lagace, Co-Founders of Kynship, as they dive into the challenges and strategies for growing ecommerce brands to 8-9 figures. They share insights on overcoming ad creative challenges, managing cost caps, scaling Meta ads, unit economics and forecasting, and expanding influencer marketing programs. Their expertise in performance marketing is not just theoretical; with a track record of launching successful campaigns for major brands (M&Ms, Purdy & Figg, Supergut, & AnimalHouse Fitness, to name a few) and generating over $350M in revenue, they offer practical, actionable advice. So, if you're looking to improve your marketing strategies, boost profitability, or scale your ecommerce brand, this podcast draws on experience from industry leaders and founders just like you. Follow the podcast on your favorite app, so you never miss an episode: https://pod.link/1631630533

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  Episode #84

  Google Is Where Your Meta Spend Goes to Die (Or Get Saved)

  Jul 1, 202618 min

  I've audited a couple hundred ad accounts. The most common problem I find has nothing to do with Meta. Google is almost always the single biggest structural mess in a DTC brand's marketing stack. The waste is real — I've seen brands burning $12,000 to $14,000 a month on brand spend alone for clicks they were going to get for free — but the bigger problem is the growth sitting locked behind an account that can't see straight. In this solo episode, I walk through the six issues I find in nearly every Google account I audit: branded search bleeding across campaigns, paying to reacquire customers you already own, non-brand campaigns stealing volume from each other, PMax taking credit for conversions it didn't earn, unused audience infrastructure, and broken conversion tracking that starves a channel that's actually working. Then I lay out the nine-step fix list, including the one move almost nobody is making that has the highest new customer rate of anything I've seen on Google. Subscribe for more conversations on DTC strategy, paid media, and what it really takes to build a brand past eight figures. Grow your bottom line: https://www.kynship.co/ Key Takeaways: 00:00 Why Most Google Accounts Can't Answer the Most Basic Question 01:22 Demand Generation vs. Demand Capture: The One Idea That Changes Everything 03:10 The 80/20 Meta to Google Rule of Thumb 03:55 Stop Adding Channels. Master the Capture Layer You Already Have. 05:30 Why Your Account Is Flying Blind on New vs. Returning Customers 08:05 Issue 1: Branded Search Bleeding Across Campaigns 09:20 Issue 2: Paying to Reacquire Customers You Already Own 10:30 Issue 3: Non-Brand Whack-a-Mole 11:15 Issue 4: PMax Over-Reliance 13:00 Issue 5: No Audience Infrastructure 14:10 Issue 6: Broken Conversion Tracking 15:05 How to Rebuild Your Google Account From Scratch 20:10 The Real Cost of a Broken Google Account Additional Resources: Additional Resources: Featured Guest KC Holliday — Co-Founder, Qalo https://www.kcholiday.com/ Follow us on X: 👉 Cody: https://x.com/Cody_Wittick 👉 Taylor: https://x.com/TaylorLagace The Bottom Line is your go-to podcast for honest ecommerce conversations on profitable growth strategies. Join Cody Wittick and Taylor Lagace, Co-Founders of Kynship, as they dive into the challenges and strategies for growing ecommerce brands to 8-9 figures. They share insights on overcoming ad creative challenges, managing cost caps, scaling Meta ads, unit economics and forecasting, and expanding influencer marketing programs. Their expertise in performance marketing is not just theoretical; with a track record of launching successful campaigns for major brands (M&Ms, Purdy & Figg, Supergut, & AnimalHouse Fitness, to name a few) and generating over $350M in revenue, they offer practical, actionable advice. So, if you're looking to improve your marketing strategies, boost profitability, or scale your ecommerce brand, this podcast draws on experience from industry leaders and founders just like you. 🎧 Follow the podcast on your favorite app, so you never miss an episode: https://pod.link/1631630533

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  Episode #83

  KC Holiday: The Thing Nobody Tells You Before You Build a Brand

  May 13, 202645 min

  KC Holiday sold Qalo at 30. What came next surprised him more than building it did. He moved to Australia, worked in venture capital, came back, and spent two and a half years coaching ecommerce founders at Daily Mentor. Almost 1,700 sessions in, one pattern kept showing up across every brand he worked with: the founder is the ceiling of the business. In this episode, KC and Cody cover the grief that hits after an exit, why going from founder to employee was one of his most eye-opening experiences, and the difference between founders who grow past the plateau and the ones who stay stuck. He also gets honest about whether he'd start an ecommerce brand today, who is actually making money in the industry, and what the middle class of ecommerce looks like right now. Subscribe for more conversations on DTC strategy, eCommerce growth, and what it really takes to build a brand past eight figures. Grow your bottom line: https://www.kynship.co/ Key Takeaways: 00:00 Introducing KC Holiday, Co-Founder of Qalo 02:36 The Grief Nobody Talks About After Selling 06:50 From Founder to Employee: What KC Learned 09:20 How Onboarding Determines If Someone Succeeds 12:22 Hiring Is Inventory Management 14:02 What KC Actually Looks for in a Hire 19:22 When People Show You Who They Are, Trust Them 20:38 Agencies vs. Internal Hires 26:52 The Founder Is the Ceiling of the Business 29:18 Why Being Around Bigger Founders Changes Everything 33:22 Energy Management Over Identity Management 35:36 Would KC Start an Ecommerce Brand Today? 40:30 Who Is Actually Making Money in Ecommerce 43:00 The Middle Class of Ecommerce Additional Resources: Featured Guest KC Holliday — Co-Founder, Qalo https://www.kcholiday.com/ Follow us on X: 👉 Cody: https://x.com/Cody_Wittick 👉 Taylor: https://x.com/TaylorLagace The Bottom Line is your go-to podcast for honest ecommerce conversations on profitable growth strategies. Join Cody Wittick and Taylor Lagace, Co-Founders of Kynship, as they dive into the challenges and strategies for growing ecommerce brands to 8-9 figures. They share insights on overcoming ad creative challenges, managing cost caps, scaling Meta ads, unit economics and forecasting, and expanding influencer marketing programs. Their expertise in performance marketing is not just theoretical; with a track record of launching successful campaigns for major brands (M&Ms, Purdy & Figg, Supergut, & AnimalHouse Fitness, to name a few) and generating over $350M in revenue, they offer practical, actionable advice. So, if you're looking to improve your marketing strategies, boost profitability, or scale your ecommerce brand, this podcast draws on experience from industry leaders and founders just like you. 🎧 Follow the podcast on your favorite app, so you never miss an episode: https://pod.link/1631630533 #TheBottomLine #DTCpodcast #ecommercegrowth #WildBird #targetretail

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  Episode #82

  Wild Bird's Nate Gunn: The Product Pivot

  Apr 22, 202645 min

  Nate Gunn spent nearly a decade building Wild Bird before it finally broke through. In this episode, Cody sits down with the co-founder and CEO to talk about what actually turned the business around — a full product pivot during COVID, two years of selling out on pre-orders, and the financial clarity that came from bringing in the right partners at the right time. Nate shares the three things that took Wild Bird from low seven figures to landing all 1,800 Target doors: getting honest about the product mix, investing in financial structure, and expanding into every channel where their customers actually shop. If you run a DTC brand and you have ever wondered whether the plateau you are in is a product problem, a marketing problem, or just a timing problem, this episode is worth your full attention. Subscribe for more conversations on DTC strategy, eCommerce marketing, paid media, and LTV optimization. 👉 Grow your bottom line: https://www.kynship.co/ Tune in now. #TheBottomLine #DTCpodcast #ecommercegrowth #WildBird #targetretail Key Takeaways: 00:00 Meet Nate Gunn, Co-Founder of Wild Bird 01:28 Wild Bird's Two Existential Crisis Moments 03:10 Considering Selling the Business 05:08 Running Lean With Real Ownership 06:40 Landing All 1,800 Target Doors 13:28 The Full Pivot: Killing the Old Product Line 18:02 Bringing in Fractional Partners for Financial Clarity 21:50 The Loneliness of Running a Brand 25:30 Why Founder Networks Matter 33:00 How Wild Bird Chose the Right Agency 40:50 The 3 Things That Turned Wild Bird Around 44:30 Solving Patterns, Not One-Off Problems Additional Resources: Featured Guest Nate Gunn, Co-Founder & CEO. WildBird https://wildbird.co Follow us on X: 👉 Cody: https://x.com/Cody_Wittick 👉 Taylor: https://x.com/TaylorLagace The Bottom Line is your go-to podcast for honest ecommerce conversations on profitable growth strategies. Join Cody Wittick and Taylor Lagace, Co-Founders of Kynship, as they dive into the challenges and strategies for growing ecommerce brands to 8-9 figures. They share insights on overcoming ad creative challenges, managing cost caps, scaling Meta ads, unit economics and forecasting, and expanding influencer marketing programs. Their expertise in performance marketing is not just theoretical; with a track record of launching successful campaigns for major brands (M&Ms, Purdy & Figg, Supergut, & AnimalHouse Fitness, to name a few) and generating over $350M in revenue, they offer practical, actionable advice. So, if you're looking to improve your marketing strategies, boost profitability, or scale your ecommerce brand, this podcast draws on experience from industry leaders and founders just like you. 🎧 Follow the podcast on your favorite app, so you never miss an episode: https://pod.link/1631630533

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