Episode #38
38. Why This Kingston Hotel Refuses to Lower Its Rates, Ever
If you're serious about building a hotel brand that guests remember, rave about, and return to, it starts with an honest look at your current positioning. Click here to complete a short questionnaire and see if you qualify for a Deep Dive Call: https://hotels.theykmd.com/work-with-me-4289 In this episode, we sit down with a hospitality veteran who's opened three hotels in three Caribbean markets in three years and now runs a Kingston property ranked #2 out of 28 hotels on TripAdvisor. No fluff. Just the real numbers, real mistakes, and real strategy behind boutique hotels that actually make money. We get into: Why lowering your rates when demand drops is the fastest way to shrink your margins, and what to do instead The overlooked revenue stream (hint: it's not your rooms) that can double your daily income Why 30 rooms at full occupancy might still be losing you money The "open your gates" philosophy behind Negril's most talked-about properties How to design a hotel room that's actually easy (and cheap) to maintain What a pro forma should tell you before you ever buy a property Why most boutique hotels are overstaffed, and how that quietly kills profitability The truth about closing "for the season," and why it doesn't save you as much as you think How this team led 250 guests and staff through Hurricane Melissa, and what they learned about communication under pressure If you own, operate, or are dreaming about buying a boutique hotel, this conversation will change how you think about rates, reputation, and what your property is really worth. Listen now and subscribe for more real conversations on building boutique hospitality brands that last.
