Episode #171
We've Audited Hundreds of Klaviyo Accounts — Every Brand Makes These 8 Mistakes
After a decade of auditing ecommerce brands, my team keeps seeing the exact same mistakes. Over and over. Across every size. Every category. And these mistakes aren't costing brands hundreds of dollars. They're costing tens of thousands — sometimes hundreds of thousands — every single year. In this episode I'm walking through all 8 of them. If you're running Klaviyo, there's a very good chance you're making at least 3 of them right now. From measuring the wrong metrics, to ignoring deliverability, to turning email into a coupon machine — these are the blind spots we find in almost every account we audit. Very few brands have a traffic problem. Most have a systems problem. Fix these and the gains compound month after month. ✅ Elevate your brand's Email & SMS marketing: https://breadloaf.typeform.com/to/rotiGDm7?typeform-source=www.youtube.com Discuss your growth strategy: https://calendly.com/markmilutin/retention-audit-kick-off?month=2025-02
