The Brand Burger Podcast

We go deep with marketers and founders on business and marketing advice that drives commercial outcomes. Your host is Braeden Matson.LinkedIn: https://www.linkedin.com/in/braeden-matson/

The Brand Burger Podcast is a business podcast hosted by Braeden Matson, with 32 episodes on record and a Required Pod Score of 80. PitchCentric scores this show on Booking Probability, Listen Score, and live audience signals refreshed every 24 hours.

Braeden Matson hosts The Brand Burger Podcast, a business show with 32 episodes published.

Our AI reads these to draft pitches. Use them as grounding for a pitch that cites a real guest and a specific topic.

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  The Brand Burger Podcast

  Ep. 34 | Oliver JP Osborne - Round 2 | Connecting Marketing to Business Value: Strategies for Leaders | How to Overcome Organizational Obstacles in Marketing

  Jul 22, 202649 min

  My guest: oh cool Oliver on LinkedIn Summary: In this in-depth conversation, Oliver JP Osborne shares insights on aligning marketing strategies with business goals, navigating organizational politics, and leveraging data for growth. Discover how to connect marketing efforts to enterprise value, overcome internal obstacles, and harness AI effectively.

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  The Brand Burger Podcast

  Ep. 33 | Terry Seitz | Former Visa VP on Marketing's Role in Driving Enterprise Value | Determinism vs Probabilism in Marketing | How to Demonstrate Marketing's Impact on Enterprise Value

  Jun 3, 202651 minS0

  <p>My guest:</p>The Nuance CollectiveTerry Seitz on LinkedIn<p>Summary:</p><p>In this in-depth interview, Terry Seitz shares his insights on the evolution of marketing from creative artistry to data-driven science, the challenges of measurement and attribution, and how marketing can better demonstrate its value to the enterprise. The conversation explores the balance between deterministic and probabilistic thinking, the importance of long-term strategic planning, and how marketers can earn a seat at the executive table.</p>

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  The Brand Burger Podcast

  Ep. 32 | Ben Scandlen | Founder, Mosaic Growth Solutions | Decision Science, Why Marketing Isn't Chemistry, How Demand & Growth Works

  Mar 21, 202640 minS0

  <p>My Guest:</p><p>https://www.linkedin.com/in/benscandlen/</p>

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  The Brand Burger Podcast

  Ep. 31 | Brian Koffler, Founder @ D.I.G.S. Marketing | All Things Paid Ads for B2B | Attribution, Measurement, Sales & Marketing Alignment

  Mar 1, 202634 minS0

  <p>My Guest:</p><p><br></p><p>https://www.linkedin.com/in/briankoffler/</p><p><br></p><p><br></p><p><br></p><p>In this conversation, Braeden Matson speaks with Brian Koffler, founder of DIGS Marketing, about his journey into marketing, the challenges of paid media and attribution, and the importance of aligning sales and marketing efforts. They discuss the nuances of demand generation, the role of AI in marketing, and the need for realistic goal-setting in the SaaS industry. Brian shares insights on optimizing ad campaigns, setting client expectations, and understanding market needs, emphasizing that marketing is...

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  The Brand Burger Podcast

  Ep. 30 | Will Stevens | Strategy vs. Tactics, Discipline, Operational Optimizations | Lessons for Executives & Leaders | Career & Personal Development for Marketers

  Jan 11, 202635 minS0

  <p>In this conversation, Will and I dive into the intricacies of marketing strategy, exploring the distinction between strategy and tactics, the impact of organizational incentives, and the challenges faced by marketers in the B2B SaaS landscape. </p><p><br></p><p>We discuss the importance of clarity, coherence, and communication in building effective marketing strategies, as well as the need for honest assessments of business health. Will shares valuable career advice for marketers navigating complex organizational dynamics, emphasizing the importance of protecting one's peace and pursuing meaningful work.</p>

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