Brand Compass: Personal Branding for Consultants & Experts

Personal branding for subject matter experts. We uncover and discuss the reality behind creating, building and embracing a personal brand that fits and feels like you. There are a lot of nuances to personal branding, and it's NOT about being an 'influencer'. Really it’s about being MORE YOU in your everyday and attracting the right people. This show will give you the inspiration to craft a version of yourself to share with others that feels aligned and GOOD to you. Guests range from a fighter pilots, artist, defence specialist and travel journalist, to a teacher and an animal enrichment specialist. They’ve been unknowingly crafting their own personal brands out in the world, on their terms. They all generously share their reflections, lessons and tips in relaxed, open conversations. Want to clarify who you are to others? Let Shelley and her guests help with your journey.

Brand Compass: Personal Branding for Consultants & Experts is a business podcast hosted by Unknown Host, with 94 episodes on record and a Required Pod Score of 80.

Unknown Host hosts Brand Compass: Personal Branding for Consultants & Experts, a business show with 94 episodes published.

Our AI reads these to draft pitches. Use them as grounding for a pitch that cites a real guest and a specific topic.

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  Episode #94

  8 Principles Remarkable Experts Live By, With Shelley Rostlund

  Sep 17, 202617 min

  After more than 36 hours of one-to-one conversations with a wide variety of subject matter experts, I wanted to test something. What actually makes someone a remarkable, go-to subject matter expert? After having these intentional conversations, I pulled together eight non-negotiable principles that I believe the best go-to experts embody. I believe that having information is one thing. However, having deep knowledge, knowing how to apply it, understanding context, continuing to learn and taking responsibility for the impact of your advice is something else entirely. And in a world where we have access to more information than ever, and can create convincing content with AI in seconds - I think this distinction matters. If you see yourself as a subject matter expert, I invite you to listen and see how many of these eight principles you recognise in yourself. Contact me on shelley@harbour32.co.uk if you’d like to talk about working on your personal brand strategy. - - - ̈ : Shelley is a systems-led personal brand strategist working with knowledge experts…those who teach, educate, consult, advise or mentor others. Her specialism is in helping her clients to uncover their genius gifts which the world needs and translate that into something that can be marketed and communicated in a way that’s comfortable for them. South African born and British-grown, Shelley has worked with 150+ brands across 30+ industries through her consultancy and agency work. She co-runs a strategic consultant-led agency, Harbour 32, with her talented friend Imogen Jones where they focus on personal brand strategy and podcast shows for subject matter experts. ================== All episodes are video recorded and can be watched in the website show notes at shelleyrostlund.com/podcast , or on YouTube. ( Click here for the full audio transcribed version).

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  Episode #93

  Power of Personal Brand on Important Stages, with Shelley Rostlund

  Sep 3, 202614 min

  You have nowhere to hide when you get on a stage and face a room of people. Have you ever wondered about the impact a stage can have on your personal brand? I attended the Octopus Energy ‘Energy Tech Summit’ in Battersea Park with my friend Gordon Fong, watching more than 3,000 people and a whole host of speakers, panellists and recognisable personalities take to the stage. It was an amazing opportunity to watch so many professionals communicate their expertise, opinions and personalities in public. And, of course, I was secretly evaluating their personal brands as they did it. In this episode I share what I noticed about the people who really shone, the people who lost my attention, and what being on a stage can reveal about your personal brand. I also share my three takeaways for you if you are speaking on stage, thinking about doing more public speaking, or simply want to strengthen the way your specialist knowledge is communicated. Come listen! - - - ̈ : Shelley is a systems-led personal brand strategist working with knowledge experts…those who teach, educate, consult, advise or mentor others. Her specialism is in helping her clients to uncover their genius gifts which the world needs and translate that into something that can be marketed and communicated in a way that’s comfortable for them. South African born and British-grown, Shelley has worked with 150+ brands across 30+ industries through her consultancy and agency work. She co-runs a strategic consultant-led agency, Harbour 32, with her talented friend Imogen Jones where they focus on personal brand strategy and podcast shows for subject matter experts. ================== All episodes are video recorded and can be watched in the website show notes at shelleyrostlund.com/podcast , or on YouTube . ( Click here for the full audio transcribed version).

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  Episode #92

  Be Uniquely Human - Embrace Your Culture, Stay Curious & Experiment More, with Shelley Rostlund

  Aug 20, 202618 min

  I reflect on my conversations with Career and Executive Coach Sally Walker, who specialises in Cultural Intelligence, and fellow South African, Sam Linsell who is an award-winning Food Stylist and Content Creator. I share the three aspects that I sat with after having these chats: Culture is integral to the human experience Experimenting is crucial to spark curiosity & learn what you can do The value of the self-learning journey I share how I think curiosity and a love of learning are very common characteristics I find in good subject matter experts. Sally and Sam both have these in spades. For me, its something that keeps experts sharp and invested in their subject. I reflect on how we should be looking at our professional lives as having seasons. How we navigate working in our 30s, 40s, 50s and 60s will be different. Our priorities change over time, our energy capacity shifts and add the fact that we are operating in a complicated modern world is uncertain and fast changing. All of this all impacts how you look at yourself, how your work will evolve and how you communicate yourself with the outside world…over time. If you are a consultant, coach, advisor, creative or specialist knowledge worker trying to work out how you can evolve with the changing times and work out where your value now sits - this episode will give you plenty to think about. Come listen, then find me on social media to have a chat. Instagram : @shelleyrostlund Or LinkedIn: /shelleyrostlund - - - O : Shelley is a personal brand strategist working with knowledge experts…those who teach, educate, consult, advise or mentor others. Her specialism is in helping her clients to uncover their genius gifts which the world needs and translate that into something that can be marketed and communicated in a way that’s comfortable for them, and powerful for others. South African born and British-grown, Shelley has worked with 150+ brands across 30+ industries through her consultancy and agency work. She co-runs her strategic consultant-led agency Harbour 32, with her talented friend Imogen Jones, where they focus on personal brand strategy and podcast shows for subject matter experts. ================== All episodes are video recorded and can be watched in the website show notes at shelleyrostlund.com/podcast , or on YouTube. ( Click here for the full audio transcribed version).

  ListenShow Notes
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  Episode #91

  How Consistency and Curiosity Built a Trusted Food Brand, With Sam Linsell

  Aug 6, 202635 min

  I introduce you to Sam Linsell, the Cape Town-based chef, food stylist, photographer, recipe developer and author behind Drizzle and Dip. This is part of my series: ‘Real life Personal Brand Examples’. Sam started her food blog in 2010, when blogging, online marketing and the idea of becoming a content creator looked very different. What began as a place to share recipes became an award-winning food platform containing more than 1,000 tested recipes, as well as a business spanning client work, photography, food styling, books and social media. I invited Sam to share how she moved from a corporate marketing career into food creativity, taught herself new skills and gradually built a reputation around work she genuinely enjoys. We also talk about what needs to sit underneath influence: knowledge, contribution, consistency and trust. Sam shares why she is becoming more selective about what she publishes, how she thinks about the growing volume of AI-generated content and why showing more of the human behind the work matters. This is a conversation about bravery, curiosity, practice and creating a working life that may not have existed before you decided to build it. I hope you enjoy listening! : Sam Linsell is a trained chef, professional food stylist, photographer, recipe developer and author based in Cape Town. She founded her blog, Drizzle and Dip, in 2010 and has grown it into an award-winning food platform containing more than 1,000 tested recipes. Her work is followed by home cooks and food lovers and has also led to projects with international brands and publications. Sam has developed and published three cookbooks and won a Gourmand World Cookbook Award. She’s been recognised in the Galliova Awards as Digital Food Influencer of the Year in 2021, 2023, 2024 and 2025, and shared the 2026 award for Food Content Creator of the Year. Her work brings together the things she enjoys most: good food, developing new dishes, photography, travelling and meeting chefs. Follow her, as 'Drizzle and Dip' here: Website | Youtube | Instagram | TikTok | Facebook | Pinterest ̈ : Shelley is a personal brand strategist working with knowledge experts…those who teach, educate, consult, advise or mentor others. Her specialism is in helping her clients to uncover their genius gifts which the world needs and translate that into something that can be marketed and communicated in a way that’s comfortable for them, and powerful for others. South African born and British-grown, Shelley has worked with 150+ brands across 30+ industries through her consultancy and agency work. She co-runs her strategic consultant-led agency Harbour 32, with her talented friend Imogen Jones, where they focus on personal brand strategy and podcast shows for subject matter experts. ================== All episodes are video recorded and can be watched in the website show notes at shelleyrostlund.com/podcast , or on YouTube.

  ListenShow Notes
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  Episode #90

  Why Thought Leadership Matters When The World Feels Broken, With Shelley Rostlund

  Jun 11, 202614 min

  Ever listened to someone speak and felt as though they had put words to thoughts you've been carrying around for years? That's what happened to me recently while attending You Are The Media’s Creator Day, down in Poole, UK. A speaker stepped onto the stage and articulated something I've been struggling to process about the state of the world, our communities and the future we are building for the next generation. This episode is a reflection on that experience, but also acts as a reminder of why your voice matters and why personal brand work is important. If you are a subject matter expert, consultant, coach, adviser or educator who has been sitting on an idea, perspective or message that feels important, this episode is for you. Your insights may be exactly what someone else is searching for. Come listen, then find me on social media to have a chat. Instagram : @shelleyrostlund Or LinkedIn: /shelleyrostlund - - - 𝗦𝗛𝗘𝗟𝗟𝗘𝗬 𝗥O𝗦𝗧𝗟𝗨𝗡𝗗 𝗕𝗜𝗢: Shelley is a personal brand strategist working with knowledge experts…those who teach, educate, consult, advise or mentor others. Her specialism is in helping her clients to uncover their genius gifts which the world needs and translate that into something that can be marketed and communicated in a way that’s comfortable for them, and powerful for others. South African born and British-grown, Shelley has worked with 150+ brands across 30+ industries through her consultancy and agency work. She co-runs her strategic consultant-led agency Harbour 32, with her talented friend Imogen Jones, where they focus on personal brand strategy and podcast shows for subject matter experts. ================== All episodes are video recorded and can be watched in the website show notes at shelleyrostlund.com/podcast , or on YouTube. ( Click here for the full audio transcribed version).

  ListenShow Notes

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