The Brand Hunch

Building a brand is hard, but proving its ROI is harder. The Brand Hunch podcast explores how top brand and marketing leaders are bridging the gap between creative hunches and their bottom line, with persectives from Canva, Specsavers, RM Williams, Kantar, Who Is Elijah, and so many more. Because sometimes, the more you believe in a creative direction, the harder it is to defend it... especially when boardroom pressure pushes you toward the predictable path. I’m your host, Lindsay Rogers, Managing Director and Co-Founder of Sydney-based brand growth agency, Chello. In my experience, the hardest part of building a great brand isn't having the idea; it's operationalising it so the whole business feels it and lives it. Each episode, we get into the weeds with CMOs, founders, and revenue leaders who are proving that brand is the ultimate commercial driver. We skip the surface-level advice to uncover the real stories: the instincts they fought for, the ways they connected brand love to the bottom line, and their approach to growing great brands. If you prefer to read interviews, check out our Substack: https://thebrandhunch.substack.com/ And if you're interested in what we do at Chello, check out our website https://www.chello.com.au/ or get in touch at hello@chello.com.au 👋

The Brand Hunch is a business podcast hosted by Unknown Host, with 0 episodes on record and a Required Pod Score of 80.

Unknown Host hosts The Brand Hunch, a business show with 0 episodes published.

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  Episode #37

  The two-channel strategy: using focus as your secret weapon for growth

  Sep 20, 202657 minS1

  Jaimee Vilela spent fifteen years running marketing for other people's brands before backing a hunch and purchasing Cooki Haircare, a shampoo bar business doing four sales a day. Two and a half years later, it's doing roughly 300 sales a day D2C, built on two channels alone: Meta and email. In this episode, Jaimee tells Lindsay why she thinks brand and performance aren't opposites on Meta, how she taught herself to buy ads from scratch, and why the hardest discipline in scaling fast was knowing what to say no to. They also cover: How to build a brand purpose that resonates with consumers Why data-driven strategies are essential for modern e-commerce growth The power of authentic storytelling when launching eco-friendly products Navigating the mindset shift from marketing leader to managing director An especially insightful listen for e-commerce founders, brand marketers, and anyone looking to turn a marketing background into a successful product-led business. Tell us what you think of this episode!

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  Episode #36

  The great Australian lamb ads: mastering long-term creative consistency

  Sep 9, 202655 minS1

  Nathan Low spent fifteen years at Unilever before landing the Chief Marketing and Communications Officer role at Meat & Livestock Australia (MLA), where he now looks after the iconic Lamb and Beef campaigns Aussies know so well. In this episode, he shares why he describes himself as a brand custodian rather than a creator, and why inheriting a legacy campaign can be harder than building one from scratch. They also cover: Why "you are not your target audience" is the hardest lesson to live by The case for running the same campaign assets for years, not months How MLA decides which ideas are on and off the table (pun intended) Why sleeping overnight on a creative decision beats trusting your gut in the room What 25 years of stable per-capita protein consumption reveals about how habits really shift An especially insightful listen for CMOs and marketing leaders managing legacy campaigns, and marketers wrestling with the pressure to reinvent for the sake of it. Tell us what you think of this episode!

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  Episode #35

  The transformer mindset: why the best marketers own the numbers, not just the brand

  Aug 26, 202647 min

  From Arnott's to My Muscle Chef, me&u and now Verandah Brands, Clementine Churchill has built a career on refusing to separate marketing from the rest of the business. In this episode, she chats to Lindsay about why she once swapped a marketing role for a year in sales, what it taught her about resilience and ownership, and how that early bet still shapes the way she runs revenue at Verandah Brands today. They also cover: - Why pricing should sit inside the marketing remit - Building brand love in a category most people shop once or twice in a lifetime - Brand architecture and when it's time to launch a house of brands versus one strong name - Why AI might make emotional branding matter more - What changes (and what doesn't) when you scale a founder-led business past the early hustle stage An especially insightful listen for CMOs, brand leads, and founders trying to work out where marketing's remit should begin and end, and revenue leaders who want a marketer's take on pricing and commercial ownership.

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  Episode #34

  The risks and rewards of building a global challenger brand, locally

  Jul 26, 202646 min

  Catherine Dix, Managing Director ANZ, waterdrop®, joins Lindsay to unpack three years of building a global challenger brand from the ground up here in ANZ. From holding off on retail expansion until the market was ready, to landing a landmark Australian Open partnership focused on removing plastic from court, Cat shares the wins that have paid off; how she’s making brand decisions relevant to the local consumer, and leaning in to leverage the global brand equity other start-ups could only dream of. Thanks again to Tracksuit for making this episode of The Brand Hunch possible. If you're a marketer looking for an easy and affordable way to track brand performance, demonstrate ROI, and find out if your strategy is working, then head to gotracksuit.com/thebrandhunch.

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  Episode #33

  From the boardroom to the bottom line: the commercial case for brand investment

  Jun 30, 202644 min

  Sudeep Gohil has seen the industry from almost every angle, and he's got some opinions that are worth the listen. In this episode, Lindsay sits down with the former founding partner of Droga5 Australia and ex-Partner in Charge of Brand and Marketing at KPMG to talk about what it takes to get brand investment over the line and why empathy might be the most underrated capability in the industry right now. Thanks again to Tracksuit for making this episode of The Brand Hunch possible. If you're a marketer looking for an easy and affordable way to track brand performance, demonstrate ROI, and find out if your strategy is working, then head to gotracksuit.com/thebrandhunch .

  ListenShow Notes

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