The Brand Podcast

Learn about scaling your ecommerce brand by learning from the journey of other successful brand founders and executives with host Liran Hirschkorn.

The Brand Podcast is a business podcast hosted by Liran Hirschkorn, with 166 episodes on record and a Required Pod Score of 80. PitchCentric scores this show on Booking Probability, Listen Score, and live audience signals refreshed every 24 hours.

Liran Hirschkorn hosts The Brand Podcast, a business show with 166 episodes published.

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  The Brand Podcast

  Get Ready for Prime Day 2026

  Jun 15, 202634 min

  Visit ⁠Incrementumdigital.com⁠ to work with us to scale your brand on Amazon, Walmart or Tik Tok! Follow Liran on linkedin . Follow Mansour on Linkedin . 0:00 Intro: Prime Day 2026 readiness 0:54 Discovery goes agentic: Rufus becomes Alexa 1:45 The new "auto buy" feature explained 2:50 Auto buy: blessing or curse for brands? 4:16 Different shopper types and how they buy 7:04 Prime Day is 4 days again this year 7:22 2025 Prime Day industry data 9:04 Our client data: traffic vs. revenue by day 11:44 The hidden story: sessions, attribution & "fake" organic 15:09 KPIs during Prime Day: ACOS, TACOS, CVR 16:31 Post-event recovery takes about 7 days 17:46 Cost per click: why we don't raise bids 21:32 Setting your Prime Day goals 22:45 Best Deals vs. Prime discounts (hybrid approach) 24:09 Budget recommendations day by day 25:52 Post-Prime Day: pull this data from bid optimization 26:44 Store & deals page prep 27:42 Sponsored Brands & collection ads 28:39 Sponsored Display / DSP retargeting 29:06 Sponsored prompts on Alexa: test for incrementality 32:46 Wrap-up & where to get the data

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  The Brand Podcast

  Amazon May 2026 New Updates

  May 19, 202640 minS0

  <p>Amazon May 2026 updates including Alexa shopping sponsored prompts, new category benchmarks, deal strategies for prime day and more! </p><p><br></p><p>Visit Incrementumdigital.com to work with us to scale your brand on Amazon, Walmart or Tik Tok!</p><p><br></p>

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  The Brand Podcast

  Frequently Return Badge and Amazon Updates

  Feb 6, 202615 minS0

  <p>This Amazon Seller news update from February 2026 details critical shifts in the e-commerce landscape, starting with a new "Frequently Returned Item" badge designed to warn shoppers about problematic listings. The report highlights severe KYC verification issues causing payment freezes for UK sellers and introduces a controversial "Buy for Me" AI feature that lists external retail inventory on Amazon without owner consent. Additionally, the platform has launched a QuickBooks integration for financial tracking and achieved record-breaking Prime delivery speeds through new initiatives like ultra-fast bike couriers. Sellers are also encouraged to utilize updated holiday settings for FBM and explore TikTok Shop to combat...

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  The Brand Podcast

  Amazon Marketplace Strategy and Policy Report January 2026

  Jan 29, 202616 minS0

  <p>The provided report details several critical updates and strategic shifts facing Amazon sellers in early 2026. Amazon has introduced integrated accounting tools through QuickBooks and established stricter review policies that decouple feedback for functionally different product variations. Additionally, new standardized return procedures and USPS tracking restrictions aim to streamline logistics while potentially increasing operational costs. The text emphasizes a growing necessity for multi-channel expansion, highlighting platforms like TikTok Shop as essential safeguards against the risks of selling exclusively on Amazon. Finally, the sources offer practical advice for navigating weather-related shipping delays and evolving fee structures.</p><p><br></p><p>Grow you sa...

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  The Brand Podcast

  Amazon Unboxed 2025 Recap: What Every Brand Needs to Know

  Nov 19, 202538 minS0

  <p>In this in-depth update, Liran Hirschkorn and Mansour Norouzi from Incrementum Digital break down all the major announcements from Amazon Unboxed 2025 — even if you didn’t make it to Nashville. From the unified DSP + Sponsored Ads console to AI-powered campaign creation, Share of Voice reservations, and streaming TV ad tools, this is a must-watch for any brand serious about dominating Amazon Ads.</p><p><br></p><p>Request a free custom growth plan for your brand here https://forms.incrementumdigital.com/t/13Ub6E8fxpus?referral_source=podcast</p>

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