The Brand Study

The Brand Study is a deep dive into how consumer brands grow—what works, what doesn’t, and the real stories behind success. Hosted by Conrad Byron, each episode features founders, marketers, and creatives sharing unfiltered insights on the bold moves, pivots, and lessons that shape great brands. From startups to industry leaders, we break down the strategies, risks, and wins that drive growth. No fluff—just real conversations and practical takeaways you can use.

The Brand Study is a business podcast hosted by Conrad Byron, with 21 episodes on record and a Required Pod Score of 80. PitchCentric scores this show on Booking Probability, Listen Score, and live audience signals refreshed every 24 hours.

Conrad Byron hosts The Brand Study, a business show with 21 episodes published.

Our AI reads these to draft pitches. Use them as grounding for a pitch that cites a real guest and a specific topic.

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  Episode #5

  Commbi: How Sarah & Chris Rhoads Are Scaling a Footwear Brand from Scratch

  Apr 16, 202657 minS2

  <p>We sat down with Sarah and Chris Rhoads, founders of Commbi, the footwear brand redefining the tradeoff between style and comfort with a patented interchangeable footbed system. </p><p>Before entering footwear, Sarah and Chris Rhoads built their creative studio, We Are The Rhoads, leveraging their backgrounds in photography and videography to work with leading brands and develop a deep understanding of visual storytelling, product positioning, and what drives consumer attention. That experience became a direct advantage, shaping how they approached Commbi, from product design to brand execution, allowing them to move faster, iterate with intention, and build with...

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  Episode #5

  Asset: How Chad O’Connell is Turning a Taboo Category Into a Scalable Wellness Brand

  Apr 7, 202659 minS2

  <p>Asset is building in one of the most overlooked categories in wellness. In this episode, Chad O’Connell breaks down how he turned a personal health problem into a scalable consumer brand by focusing on product performance, sharp positioning, and disciplined execution.</p><p><br></p><p>We get into what it actually takes to launch in a taboo space, from validating demand before manufacturing to navigating platform restrictions that limit how you can market. Chad shares how over eighty product iterations led to a formula that works, why customer acquisition economics determine whether a brand survives, and how co...

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  Episode #3

  Indie Lee Skincare: How Indie Lee Expanded the Clean Beauty Movement

  Mar 30, 202656 minS2

  <p>We sit down with Indie Lee, founder of Indie Lee Skincare, the clean beauty brand that helped define modern standards for ingredient transparency. Today, the brand is carried in over 2,000 retail doors, including Whole Foods, Credo, and Ulta Beauty.</p><p>Indie shares how a life threatening brain tumor diagnosis and being told she had six months to live became the catalyst for building a mission driven skincare brand, how early products made in her kitchen evolved into a global retail presence, and why focusing on education, ingredient transparency, and product efficacy gave Indie Lee Skincare its early growth...

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  Episode #2

  Curious Elixirs: JW Wiseman on Creating the Non Alcoholic Cocktail Movement

  Mar 11, 20261h 2mS2

  <p>JW Wiseman, founder of Curious Elixirs, shares the story behind one of the earliest premium non alcoholic beverage brands. What began as a personal reflection on drinking habits evolved into a new category of sophisticated alcohol free cocktails made with herbs, roots, botanicals, and fruit.</p><p>Curious Elixirs was built without outside investors, why the brand releases only one new drink per year, and how designing for the ritual of drinking helped the product fit naturally into social settings. The conversation explores the early insights behind the sober curious movement, the discipline required to bootstrap a beverage company...

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  Episode #1

  Newton Baby: Aaron Zagha on Redefining Infant Sleep Safety

  Jan 27, 202639 minS2

  <p>Today, we’re talking with Aaron Zagha, the CMO of Newton Baby, a brand that has redefined what safe sleep means for families.</p><p>Newton has become one of the most trusted names in the industry by combining strict safety standards with thoughtful design, all with the goal of providing babies with the safest and best sleep possible. Their focus on innovation and transparency has not only built a loyal community but also elevated expectations across the entire category.</p><p>Since launching, Newton has grown into a leader in the infant sleep space, expanding its presence online an...

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