The Brief with Dylan Hattem

The Brief is a 5–8 minute interview series exploring the modern marketing economy. The platforms, AI tools, agencies, and brands shaping how attention and budgets move. Each episode features a quick, focused conversation with operators and founders across the ecosystem to surface what’s actually working right now. It’s not a deep dive, it’s a signal generator. If you sell into marketing, buy marketing, build for marketers, or allocate budget, this is for you.

The Brief with Dylan Hattem is a business podcast hosted by Dylan Hattem, with 16 episodes on record and a Required Pod Score of 80. PitchCentric scores this show on Booking Probability, Listen Score, and live audience signals refreshed every 24 hours.

Dylan Hattem hosts The Brief with Dylan Hattem, a business show with 16 episodes published.

Our AI reads these to draft pitches. Use them as grounding for a pitch that cites a real guest and a specific topic.

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  The Brief with Dylan Hattem

  Keith Soljacich (Publicis Media) & Dylan Hattem

  May 20, 202614 minS0

  <p>The conversation with Keith Soljacich covers the role of innovation and technology in marketing, the balance between moonshots and boots on the ground, the agency's role in marketing, and the impact of AI on Gen Z. Keith shares insights on how innovation is driven by consumer behavior and interface changes, the risk tolerance in bringing new innovations to clients, and the importance of agencies in managing change and transformation. Additionally, he discusses the potential benefits of AI for Gen Z in the workforce.</p>

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  The Brief with Dylan Hattem

  Trey Pezzetti (PGA Tour) & Dylan Hattem

  May 5, 202613 minS0

  <p>In the fast-paced world of sports, keeping fans engaged with timely and personalized content is crucial. But how can organizations scale their content creation without compromising quality? In this podcast, we dive into the innovative approach taken by Trey Pezzetti, the product lead at the PGA Tour, who is harnessing the power of AI to revolutionize content creation. We’ll explore how AI-driven systems are creating over 1,600 pieces of content per tournament, ensuring that every player has a voice, and enhancing the overall fan experience.</p><p></p><p>The PGA Tour features 156 players competing over four days, generating a...

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  The Brief with Dylan Hattem

  Rayhaan Rasheed (Confiz) & Dylan Hattem

  Apr 14, 202612 minS0

  <p>In this insightful interview, Rayhaan Rasheed shares his expertise on AI transformation in enterprise companies, focusing on marketing, data literacy, agentic commerce, and the future of brand loyalty in an AI-driven world.</p><p></p><p><b>Key Topics</b></p>AI transformation in Fortune 500 companiesData literacy and democratization of AIAgentic commerce and its impact on shoppingTop-down approach to AI adoption in enterprisesFuture of brand loyalty in an AI-enabled world<p></p><p><b>Sound Bites</b></p>"Adoption must be top-down for success.""Agentic commerce is on every brand's mind.""Loyalty now is about cross-portfolio presence."<p></p><...

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  The Brief with Dylan Hattem

  Olukoya Davis (VEVO) & Dylan Hattem

  Apr 2, 20269 minS0

  <p>What happens when you stop selling—and start thinking like a marketer?</p><p></p><p>In this episode, we sit down with Olukoya Davis, a seasoned sales leader with over two decades of experience, to unpack how a marketing mindset can fundamentally change the way you approach sales.</p><p></p><p>We get into the idea of reverse engineering outcomes—starting with what the client actually needs and working backward to position value in a way that lands. Olukoya breaks down why deeply understanding your audience isn’t optional anymore, and how the best salespeople operate with contex...

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  The Brief with Dylan Hattem

  Mathew Sweezey (SVP, AI Transformation) & Dylan Hattem

  Mar 24, 202614 minS0

  <p>In this engaging interview, Mathew Sweezey discusses the transformative impact of AI and vibe coding on business and marketing. He explores concepts like invisible infrastructure, callable infrastructure, and enterprise design systems, providing insights into how organizations can adapt to rapid technological changes and leverage AI for faster, more efficient workflows.</p><p></p><p><b>Key Topics</b></p>Vibe coding as a new pillar of digital transformationInvisible infrastructure and its risks and opportunitiesCallable infrastructure and its impact on brand experienceAgentic pipelines and AI-driven creative processesThe role of enterprise design systems in business innovation<p></p><p></p><p><...

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