The Briefcase | Sutherland Weston

Sutherland Weston Marketing Communications, Maine's Premier Marketing and Public Relations Company, presents The Briefcase!Listen in on our quick conversations -- born from everyday observations -- that deliver practical marketing ideas that you can carry with you! Consider these "brief" "case" studies! Gotta question for the Sutherland Weston team? Connect with us at SutherlandWeston.com!

The Briefcase | Sutherland Weston is a business podcast hosted by Sutherland Weston, with 92 episodes on record and a Required Pod Score of 80. PitchCentric scores this show on Booking Probability, Listen Score, and live audience signals refreshed every 24 hours.

Sutherland Weston hosts The Briefcase | Sutherland Weston, a business show with 92 episodes published.

Our AI reads these to draft pitches. Use them as grounding for a pitch that cites a real guest and a specific topic.

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  The Briefcase | Sutherland Weston

  You Think The Skies Are Friendly

  Aug 18, 20263 min

  Why cordiality? Why common decency? When you think the skies are friendly, do the flights actually go smoother? On this episode of The Briefcase, BGR's Aimee Thibodeau talks us through the art of friendliness, and shows us that sometimes there's quite a lot of thought put into even the simplest smile. What You'll Learn As much as there will be parts of your job you don't like, there will be parts that you do. Focus on those when you can, and use that enjoyment to push you through the rest of it. Especially for smaller businesses, to a repeat client, you might be a familiar face. Extending a level of friendliness in your service goes a long way. Customers remember a friendly interaction. Want to hear more about Bangor International Airport? Check out On the Fly , a BGR podcast by Sutherland Weston! Got a question for the Sutherland Weston team? Connect with us at https://sutherlandweston.com/

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  The Briefcase | Sutherland Weston

  At Your Convenience

  Aug 11, 20264 min

  The grass will only grow with a little rain. But you'd like it if the rain would fit your schedule better... On this special episode of The Briefcase , BGR's Aimee Thibodeau says, "How about that weather?", as she, alongside host Ric Tyler, sits down to talk about convenience: how to receive it, how to create it, and what to do when outside forces won't give you any. What You'll Learn: In a business like an airport, you're depending on outside conditions you can't control for maximum efficiency. And if you can't control the weather, you can always control the messaging. Crafting an understanding between your business and your clientele allows for much less strain between the two. Achieving this understanding is as simple as making sure what can be made convenient is . Want to hear more about Bangor International Airport? Check out On the Fly , a BGR podcast by Sutherland Weston! Got a question for the Sutherland Weston team? Connect with us at https://sutherlandweston.com/

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  The Briefcase | Sutherland Weston

  Listen Up

  Aug 4, 20264 min

  Your business is an interaction between your customers and yourself. Often, that interaction can show you something you're not seeing yourself. On this special episode of The Briefcase , BGR's Aimee Thibodeau is here to talk about listening . When you're open to client suggestions, you might be handed the key to greater business. What You'll Learn Sometimes the idea you're looking for is found in some fresh perspective. That fresh perspective isn't necessarily from your staff, but from your clients. It truly is the little things that count: making a client's experience even slightly better shows them that you're listening. Do not be afraid to look to your competition and contemporaries as well. If they have something that's working, it might work for you as well. Want to hear more about Bangor International Airport? Check out On the Fly , a BGR podcast by Sutherland Weston! Got a question for the Sutherland Weston team? Connect with us at https://sutherlandweston.com/

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  The Briefcase | Sutherland Weston

  The Power(ade) of Memory Marketing

  Jul 28, 20263 min

  During a shopping trip, Ric Tyler and his son saw an interesting display in a supermarket. And even two weeks later, they still have it in their minds. But they didn't want the product, and they didn't buy a thing... so how did the installation work its magic on them? On this episode of The Briefcase , Ric breaks down the power of memory marketing, and how a recollection can turn into a recommendation— all it takes is a little time. What You'll Learn A piece of marketing needs to stand out, even if it doesn't get you to buy. Because sometimes, marketing doesn't have to be about getting you to buy. It just has to be about getting you to remember. Don't be discouraged if you don't get immediate results: even if they didn't buy something today, they might consider it tomorrow. Got a question for the Sutherland Weston team? Connect with us at https://sutherlandweston.com/

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  The Briefcase | Sutherland Weston

  Optimizing For The Wrong Reader

  Jul 21, 20264 min

  What does it mean to be optimized for AI? How will your website fare in the great shift to AEO and GEO, compared to the old SEO? On this episode of The Briefcase , Elizabeth Sutherland of Sutherland Weston Marketing Communications looks to the future of marketing and teaches us how fruitful it can be to optimize... for the wrong reader. What You'll Learn How people search and how AIs search are two quite different functions. People look for impressions, while programs look for information. How to change your website's language to optimize for AI overviews. How one small edit can transform a page from zero to hero in AEO and GEO optimization. Got a question for the Sutherland Weston team? Connect with us at https://sutherlandweston.com/

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