The BroxtenDigital Show

The BroxtenDigital show focuses on the advertising and marketing industries, representing a resource for young professionals and students in the industry to learn from some of the best already doing it! Host Broxten Davis interviews some of the best & brightest in advertising and marketing, sharing the key tips and secret hacks that will skyrocket your career, straight from the Directors, Vice Presidents, Presidents, and C-Suites who have already done it.

The BroxtenDigital Show is a business podcast hosted by Broxten Davis, with 25 episodes on record and a Required Pod Score of 80. PitchCentric scores this show on Booking Probability, Listen Score, and live audience signals refreshed every 24 hours.

Broxten Davis hosts The BroxtenDigital Show, a business show with 25 episodes published.

Our AI reads these to draft pitches. Use them as grounding for a pitch that cites a real guest and a specific topic.

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  Episode #24

  The BroxtenDigital Show - Episode 24: Chris Greene

  Jul 31, 202655 min

  Connect with me on LinkedIn: https://www.linkedin.com/in/broxten-davis Follow the show on Instagram: https://www.instagram.com/thebroxtendigitalshow Chris Greene is YoPro's founder and an ex agency VP with 25+ years across IPG and Omnicom. He noticed the gap between college and the first job two years ago, so he interviewed 35 parents and students along with 25 entry-level recruiters to see where young professionals were really struggling. Next, he built a coaching program based on what he uncovered. 85 YoPros have been through it, and 90%+ have landed jobs from it. We get into the stuff nobody teaches you: why the average young-professional resume has two or three typos in it, what a recruiter really hears when you say you're collaborative and hardworking, why applying through the portals can wipe you out across every job at once, the networking email length that gets replies, and the five jobs he steers students toward that build more real skill than most internships. If you are a student or young pro trying to break into marketing and advertising, this one is a playbook. CHAPTERS 0:00 Intro 1:26 What YoPro is and the gap it fills 3:12 Inside the program: pitch, resume, interview 7:23 The networking email that gets replies 8:27 Why the portals reject you 10:41 New business: what agency pitching looks like 16:19 The skill he had to learn (warmth, not competency) 19:12 Why the path is a jungle gym, not a ladder 23:17 When to jump agencies, and boomeranging 29:25 What his Gen Z research actually found 32:31 Five generations in one workplace 36:14 The five jobs that build real skills 39:38 Follow up: send the fifth email 43:51 The one question that got a client hired 45:46 Rapid-fire value 51:27 How to connect with Chris Connect with Chris Greene: https://www.linkedin.com/in/christopher-a-greene/ Learn more about YoPro: https://www.theyopro.com/ Subscribe to get more actionable advice from the best in advertising & marketing! #DigitalMarketingPodcast #AdvertisingPodcast #YoungProfessionals #MarketingPodcast

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  Episode #23

  The BroxtenDigital Show - Episode 23: Michael Kraft

  Jul 24, 20261h 2m

  Connect with me on LinkedIn: https://www.linkedin.com/in/broxten-davis Follow the show on Instagram: https://www.instagram.com/thebroxtendigitalshow Michael Kraft is the VP of Business Development & Strategy at MVP Collaborative, and he brings 30+ years across some of the biggest names in Detroit advertising: Campbell-Ewald, Chrysler brand work, research at General Motors, and now experiential marketing at one of the top agencies in Detroit. This episode is packed with actionable advice for students and young professionals trying to get into advertising and marketing. We get into the marketing jobs nobody tells you exist, why relationships beat cold outreach every single time, how he wins new business on day one, and the simple career move that costs nothing: show up and do not sit in the back. If you're early in your career and want to understand how this industry actually works, this conversation is packed with real experience. Michael is one of the best and brightest in the game, and this episode is all about turning industry icons like him into your peers. CHAPTERS 0:00 Intro 2:33 The marketing jobs college never shows you 4:19 His first job out of college (account planning on Chrysler) 9:00 What experiential marketing actually is 12:34 How he wins new business: relationships over cold outreach 28:03 Bringing ideas to the table early in your career 38:18 Where AI is taking advertising 46:59 Rapid-fire value (and the best pizza in Detroit) 54:22 Show up: do not sit in the back 61:12 How to connect with Michael Connect with Michael Kraft: https://www.linkedin.com/in/mkraftdet/ Subscribe to get more actionable advice from the best in advertising & marketing! #DigitalMarketingPodcast #AdvertisingPodcast #YoungProfessionals #MarketingPodcast

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  Episode #22

  The BroxtenDigital Show - Episode 22: Matty May

  Jul 17, 202658 min

  Connect with me on LinkedIn: https://www.linkedin.com/in/broxten-davis Follow the show on Instagram for more daily value and insights: https://www.instagram.com/thebroxtendigitalshow/ Everyone tells students that if you don't land the big internship, you're already behind. Matty May built a 20-plus year career at Paramount, and she says that idea is exactly the wrong way to think about breaking in. This episode is her real playbook for starting a career in media: she's a VP of Convergent Ad Sales, a Michigan State advertising grad, and a certified leadership coach, and she has spent decades watching what actually separates the people who make it. We get into how a marketing degree turns into a career when you stop waiting for permission and start creating your own experience. This is for students and young marketers who keep hearing that it's internship or bust and feel stuck when the "perfect" opportunity doesn't show up. Matty breaks down the mistake most people make in the job hunt, why smaller organizations can teach you more and faster than the big names, and how volunteering and freelancing (especially if you know how to work the socials) turn into the network and the resume nobody else has. She gets into her own MSU story, what ComArtSci and its professors do differently, why she pours so much back into students, and what her actual day job pitching convergent ad deals at Paramount looks like. We get into the leadership coaching angle, reframing setbacks, staying adaptable as the industry shifts around you, and why real AI fluency right now is one of the fastest ways to stand out. Here's what I keep thinking about: you start your career as a nobody, then if you keep grinding and adding wins, one day you wake up in a VP seat. You don't have to wait for the title to start building this skill. Give it a watch and let me know which piece of advice you're actually going to take action on. CHAPTERS 0:00 Intro: Two Spartans, One Show 1:30 The Biggest Job-Hunt Mistake Students Make 3:45 Why Smaller Organizations Beat the "Dream" Internship 5:10 Freelance and Volunteer Your Way to Experience 8:40 What MSU ComArtSci Does Differently 11:20 Professors Who Actually Lived the Career 13:30 Why She Pours Back Into Students 16:45 Inside Her Day Job: Convergent Ad Sales at Paramount 19:20 How to Network the Right Way 24:30 The Coaching Side and Reframing Setbacks 29:40 What Inspired Her to Start Coaching 33:30 Selling Big Deals Without Losing Yourself 40:00 Staying Adaptable as the Industry Shifts 42:40 Cannes and Learning AI on the Job 46:30 Why AI Fluency Is Your Career Edge 50:20 Rapid Fire: Pizza, People to Follow, and MSU Love 55:30 Final Thoughts and Go Green, Go White Connect with Matty May: https://www.linkedin.com/in/matty-may-pcc-3407871/ Mentioned in this episode: - Evan Shapiro, media cartographer, a great free follow to understand where the industry is headed - Matthew Belloni and The Town podcast for the business behind media and entertainment Subscribe to get more actionable advice from the best in advertising & marketing! #DigitalMarketingPodcast #AdvertisingPodcast #YoungProfessionals #MarketingPodcast

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  Episode #21

  The BroxtenDigital Show - Episode 21: John Vehlewald

  Jul 10, 202647 min

  Connect with me on LinkedIn: https://www.linkedin.com/in/broxten-davis Follow the show on Instagram for more daily value and insights: https://www.instagram.com/thebroxtendigitalshow/ I see performance marketing brought up everywhere but almost never actually explained, so I got someone who ran it at scale. This episode is John Vehlewald's full story: MSU advertising student to VP of Marketing at Rocket, and how he built a marketing career along the way. He got his foot in before LinkedIn was even a thing, printed out resumes and applied through Monster, started in sales, and just kept stacking one opportunity on top of the next until he was running marketing for one of Detroit's biggest names. If you are trying to figure out how a marketing degree turns into an actual career, John has the blueprint. This is for students and young marketers who keep hearing 'performance marketing' and want to know what it actually means and how to get into the space. John zeros in on the part people skip over: at the end of the day, it's always about spending money and pulling in more than you put in. The channels shift. The tools change. The math doesn't. We get into why starting in sales toughens you up, why a big company or agency is a great first move, how he built his brand on LinkedIn without complaining into the void, why the relationships you make early pay you back a decade later, and how to actually start learning AI instead of just slapping "AI expert" on your profile. The one that stuck with me: when John hires, he is not looking for the person with the perfect resume, he is looking for the curious one who digs deeper and asks the next question. That is the skill you can start building today, for free, before anyone gives you the title. Give it a look and let me know which advice you're actually going to take action on. CHAPTERS 0:00 Intro: Meeting a Fellow Spartan 1:26 From MSU Advertising Grad to Rocket VP 2:51 Breaking In Before LinkedIn Existed 4:15 Why Starting in Sales Toughens You Up 6:22 Landing at Quicken and Getting Noticed 11:29 Performance Marketing, Actually Explained 15:33 The Fundamentals That Never Change 16:08 Learn by Doing and Just Ask for Help 17:30 Networking Your Way Into the Industry 18:50 Big Company vs Small: Where to Start 23:36 Building Your Brand on LinkedIn 25:56 Standing Out in a Brutal Job Market 28:49 Why Relationships Pay Off Years Later 30:54 Getting Into AI Without the Hype 35:03 What He Looks For When Hiring 37:11 Spartan Talk and Favorite MSU Spots 39:17 How to Actually Start Learning AI Today 42:43 John's Open Offer to Listeners 46:11 Final Thoughts Connect with John Vehlewald: https://www.linkedin.com/in/johnveh/ Subscribe to get more actionable advice from the best in advertising & marketing! #DigitalMarketingPodcast #AdvertisingPodcast #YoungProfessionals #MarketingPodcast

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  Episode #20

  The BroxtenDigital Show - Episode 20: Avin Narsimhan

  Jul 3, 20261h 5m

  Connect with me on LinkedIn: https://www.linkedin.com/in/broxten-davis Follow the show on Instagram for more daily value and insights: https://www.instagram.com/thebroxtendigitalshow/ Avin Narasimhan is the Chief Strategy Officer at Publicis Media, and his career is the kind you point to when someone tells you the path is a straight line. It wasn't. He quit his first job with no backup plan, printed off resumes and went door to door before LinkedIn even existed, cold emailed his way in, and built one of the most respected strategy careers in the business from there. RGA on MasterCard, rebuilding comms planning at PHD, seven years up to Chief Strategy Officer, and on from there. This episode is how he did it, and what he'd tell you if you're trying to break in right now. I wanted to make this one for anyone staring at the scary headlines about AI and entry-level jobs and wondering if there's still a way in. Avin graduated right before the Great Recession, so he has lived the version of this that was equally scary, if not worse, and his answer is the most reassuring thing I have heard on the show. We get into why the industry needs your perspective more than ever, why a point of view is the real thing that gets you hired when everyone has the same degree, the reason curiosity is the one skill nobody can teach you, why you should always take the call, and how guarding every relationship pays you back a decade later. The one that stuck: never stop acting like you're three. A three year old asks 300 to 400 questions a day, and by the time we hit six, school beats it out of us. Avin thinks holding onto that is what makes a great strategist. I think it's what makes a great anything. Give it a watch and tell me which piece of his advice you're actually going to use. CHAPTERS 0:00 Intro 1:54 Marketing in the bloodline 2:34 The professor who pointed him to advertising 5:01 Quitting without a job to break in 9:52 Seeing what great strategy really looked like 10:13 The leap to PHD that became his best decision 16:36 Breaking in when the headlines are scary 18:18 Why the industry needs your perspective 21:45 A point of view is what gets you hired 23:01 Why senior people actually want to help you 25:54 Advice for your first few years 29:40 Guard every relationship 32:22 Always take the call 35:40 The one thing they can't teach: curiosity 52:13 The hard skill that still matters: storytelling 56:29 What he's driving now 57:55 Rapid-fire: who to follow 62:57 Advice to his 22-year-old self 64:04 Final thoughts Connect with Avin Narasimhan: https://www.linkedin.com/in/avinnarasimhan/ Subscribe to get more actionable advice from the best in advertising & marketing! #DigitalMarketingPodcast #AdvertisingPodcast #YoungProfessionals #MarketingPodcast

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