The Builder Lead Podcast is for builders who want to grow smarter — not just louder. Hosted by Mary Anglade, founder of Builder Lead Marketing, this podcast delivers real-world business growth insights for home builders across the country. Each episode breaks down what’s actually working right now in builder marketing, sales, and operations, based on hands-on experience working with dozens of builders in different markets. You’ll hear practical guidance on digital marketing topics like websites that convert, SEO, paid advertising, social media, email follow-up, video, automation, and buyer behavior — all explained in a way that’s relevant to how builders actually sell today. No hype. No generic advice. Just clear strategies you can apply to your business. In addition to solo episodes, the show features interviews with marketing experts, industry leaders, and thought leaders with expertise in personal growth and more for a holistic view of creating business s
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The Builder Lead Podcast is a business podcast hosted by Mary Anglade, with 16 episodes on record and a Required Pod Score of 80. PitchCentric scores this show on Booking Probability, Listen Score, and live audience signals refreshed every 24 hours.
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Mary Anglade hosts The Builder Lead Podcast, a business show with 16 episodes published.
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The Builder Lead Podcast
Google vs. Meta Ads?
Aug 18, 20268 minS1
In this episode of The Builder Lead Podcast, Mary Anglade breaks down the differences between the two platforms and the role each plays in the home buyer’s journey. Google Ads can help builders reach people who are actively searching, while Facebook and Instagram ads can build awareness and introduce your homes to buyers before they begin their search. You’ll learn: How buyer intent differs between Google and Meta When Google Ads may be the better place to start When Meta Ads can be especially effective Why clicks from the two platforms shouldn’t be evaluated in the same way How your website and follow-up process affect campaign performance Why using both platforms can create a stronger overall strategy If you’re trying to decide where to invest your advertising budget, this episode will help you choose the right approach based on your goals, market and buyers.
Home buyers aren’t just searching on Google anymore. They’re asking ChatGPT which builders they should consider—and if your company isn’t appearing in the answer, one of your competitors may be. This episode of The Builder Lead Podcast features a recorded webinar presented by Mary Anglade, founder of Builder Lead Marketing, on how home builders and modular manufacturers can improve their visibility in ChatGPT and other AI search engines. In this practical session, Mary explains: • How AI is changing the way buyers research and choose builders • The difference between traditional SEO and Answer Engine Optimization (AEO) • The signals ChatGPT uses when deciding which builders to recommend • Why your website, reviews, content and broader digital footprint all matter • How FAQs, pricing information, fresh content and YouTube videos can improve AI visibility • The first steps to include in your own 90-day action plan Because this episode was originally presented as a webinar, you may want to watch the video version on YouTube to follow along with the slides, examples and demonstrations. The way buyers search is changing quickly. The question is no longer simply whether they can find your website—it’s whether ChatGPT will recommend your company when they ask for the right builder.
Construction financing is one of the most important—and often misunderstood—aspects of building a new home. In this episode of The Builder Lead Podcast, Mary Anglade sits down with Tom Coronato, Senior Vice President of Construction Lending at CalCon Mutual Mortgage, to discuss what builders, modular manufacturers, and home buyers need to know about today's lending environment. Drawing on decades of experience in construction lending and leadership within the National Association of Home Builders, the Modular Home Builders Association, and the Modular Building Institute, Tom shares practical insights on construction loans, today's interest rate environment, financing for modular homes, and the opportunities and challenges facing the home building industry. In this episode, you'll learn: • How construction loans work and what builders should know • Common misconceptions home buyers have about financing a new home • The impact of today's interest rates on the housing market • Financing considerations for modular and off-site construction • Why attainable housing remains one of the industry's biggest opportunities • How builders can better educate buyers throughout the sales process • Tom's perspective on AI and the future of the home building industry Whether you're a builder, lender, modular manufacturer, or construction industry professional, this conversation offers valuable insights to help you better serve your customers and grow your business. About Tom Coronato Tom Coronato is Senior Vice President of Construction Lending at CalCon Mutual Mortgage. A nationally recognized expert in construction lending, he has served as Chairman of the National Association of Home Builders' Building Systems Council and currently serves on the NAHB Housing Finance Committee and Leadership Council. He is also a board member of the Modular Home Builders Association and an active member of the Modular Building Institute. For more episodes and builder marketing resources, please visit Builder Lead Marketing.
Social media isn't just for likes and followers — it's one of the most powerful tools builders have to showcase their work, build trust, and generate qualified leads. In this webinar, Builder Lead Marketing founder Mary Anglade shares practical, no-fluff strategies that modular home builders, manufacturers, and construction professionals can use to turn social media into a real business development channel. You'll learn: • Which platforms matter most and how to prioritize them • The types of content that generate inquiries, not just engagement • How to showcase projects in a way that builds credibility and trust • Simple, repeatable tactics to create a consistent social media presence • How social media fits into today's buyer journey and lead generation ecosystem Whether you're just getting started or looking to improve your current strategy, this session will give you actionable ideas you can begin implementing immediately.
Email Marketing That Sells: Strategies for Builders and Modular Manufacturers
May 28, 202632 minS1
<p>In this episode of The Builder Lead Podcast, Mary Anglade of Builder Lead Marketing shares a practical and easy-to-follow Email Marketing Masterclass designed specifically for home builders, modular manufacturers, and companies in the construction industry.</p><p>Mary breaks down how builders can use email marketing to stay in front of prospects during the long home buying journey, nurture leads more effectively, increase referrals, and drive more sales. Topics include newsletter strategy, automation, follow-up sequences, subject lines, open rates, segmentation, domain authentication, and common mistakes businesses make with email campaigns.</p><p>The episode also explores how today’s bu...
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