The Business Case For Women's Sports

Welcome to the GOALS podcast, The Business Case For Women's Sports, presented by Ally, where we explore every corner of the women’s sports industry from the field to the front office. Hosted by Caroline Fitzgerald, this podcast features interviews with leaders in women's sports that dig into topics like data insights, marketing strategies, and sponsorship deals. We believe that it’s good business to invest in women’s sports, and our #GOAL is to prove it.

The Business Case For Women's Sports is a sports podcast hosted by Caroline Fitzgerald, with 211 episodes on record and a Required Pod Score of 80.

Caroline Fitzgerald hosts The Business Case For Women's Sports, a sports show with 211 episodes published.

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  Episode #209

  Ep. #209 Why Women's Sports Is Still One of the Most Mispriced Investments in Business, ft. Assia Grazioli-Venier

  Sep 22, 202634 minS1

  In episode 209 of ️The Business Case For Women’s Sports, presented by Ally, Caroline interviews Assia Grazioli-Venier, Founding Partner of Muse Capital and former Chair of the brand new Women's Professional Baseball League. For more than a decade, Assia has built her career investing in markets that others overlook – from women's healthcare to women's sports.  While many investors are only now paying attention to women's sports, Muse Capital has been investing long before the headlines. In this episode, hear about: Why she believes women's sports is still one of the most mispriced investment opportunities in business The framework Muse Capital uses to identify high-growth opportunities before everyone else sees them ⚾ Why the Women's Professional Baseball League could become the next major growth story in women's sports As Assia explains, the biggest returns often come from the opportunities that everyone else has underestimated. More from GOALS Follow GOALS on Threads: @goals_sports_ Follow GOALS on Instagram: @goals_sports_ Follow GOALS on LinkedIn: https://www.linkedin.com/company/goals-sports

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  Episode #207

  Ep. #207 Live from USTA Northern California: CiCi Bellis on Investing in Women's Sports, ft. CiCi Bellis

  Aug 26, 202629 minS1

  In episode 207 of ️The Business Case For Women’s Sports, presented by Ally , was recorded in front of a live audience at the USTA Northern California's 2026 SheRallies: Serve & Sip Summit in Napa Valley. For this special live episode, Caroline sat down with former World No. 35 tennis player, investor, entrepreneur, and Cartan Capital Founder, CiCi Bellis . After retiring from professional tennis at just 22 due to injury, CiCi didn't leave sports behind – she built a venture capital firm investing in sports technology, human performance, and women's health. In this episode, hear about: How CiCi transitioned from professional tennis to venture capital Why she believes women's sports remains one of the most undervalued investment opportunities in business What she's looking for as an investor – and why the intersection of women's health, human performance, and sports technology represent enormous growth markets This episode was recorded live on May 29, 2026 as part of the USTA of Northern California's 2026 SheRallies: Serve & Sip Summit . More from GOALS Follow GOALS on Twitter: @goals_sports_ Follow GOALS on Instagram: @goals_sports_ Follow GOALS on LinkedIn: https://www.linkedin.com/company/goals-sports Shop: goals-sports.com/shop

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  Episode #206

  Ep. #206 Inside the Tucker Center's Mission to Transform Women's Sports, ft. Dr. Nicole M. LaVoi

  Aug 12, 202631 minS1

  In episode 206 of ️The Business Case For Women’s Sports, presented by Ally , Caroline sits down with Dr. Nicole M. LaVoi, Director of the Tucker Center for Research on Girls & Women in Sport at the University of Minnesota. For more than three decades, Dr. LaVoi has studied the systems shaping women's sports – from coaching and leadership to media representation and gender equity. Her research has influenced executives, athletic directors, media organizations, policymakers, and countless leaders across the sports industry. In this episode, hear about: Why research is one of the most powerful investments we can make in women's sports ‍ Why women still coach fewer women's teams today than they did before Title IX What decades of research reveal about how women athletes are covered – and why that matters for the future of the industry As Dr. LaVoi explains, investing in women isn't just the right thing to do – it's one of the smartest business decisions organizations can make. More from GOALS Follow GOALS on Twitter: @goals_sports_ Follow GOALS on Instagram: @goals_sports_ Follow GOALS on LinkedIn: https://www.linkedin.com/company/goals-sports Shop: goals-sports.com/shop

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  Episode #205

  Ep. #205 How the Northern Super League Is Building Women's Soccer In Canada, ft. Marianne Brooks

  Aug 7, 202633 minS1

  In episode 205 of ️The Business Case For Women’s Sports, presented by Ally , Caroline interviews Marianne Brooks, Vice President of Partnerships at Canada's Northern Super League (NSL) . As one of the league's earliest hires, Marianne has helped build the NSL from the ground up by helping drive the league’s growth through commercial partnerships. In this episode, hear about: ⚽ How the Northern Super League went from an idea to one of the fastest-growing properties in women's sports Why Canada has become one of the most exciting growth markets in women's sports Why bringing professional women's soccer to Canada is strengthening the country's entire player development ecosystem As Marianne explains, women's sports don't need to “clear a different bar” to earn investment – they simply need the opportunity to reach their potential. More from GOALS Follow GOALS on Twitter: @goals_sports_ Follow GOALS on Instagram: @goals_sports_ Follow GOALS on LinkedIn: https://www.linkedin.com/company/goals-sports Shop: goals-sports.com/shop

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  Episode #204

  Ep. #204 Inside AT&T's Fan-First Playbook for WNBA All-Star, ft. Sabina Ahmed

  Jul 24, 202629 minS1

  In episode 204 of ️The Business Case For Women’s Sports, presented by Ally , Caroline interviews Sabina Ahmed, Assistant Vice President of Sponsorships & Experiential at AT&T. AT&T has been investing in women's sports for decades and became the WNBA's inaugural Changemaker partner back in 2019. Now, as the league celebrates its 30th season, AT&T is once again taking center stage as the presenting sponsor of AT&T WNBA All-Star. In this episode, hear about: How AT&T is bringing WNBA All-Star to life for fans in Chicago and beyond Why the best sponsorships create experiences – not just brand visibility ✨ How a fan-first strategy builds stronger brands, deeper loyalty, and lasting business impact As Sabina explains, the brands that will win in women's sports aren't just the ones that sponsor the game – they're the ones that create meaningful connections between fans, athletes, and the sports they love. More from GOALS Follow GOALS on Twitter: @goals_sports_ Follow GOALS on Instagram: @goals_sports_ Follow GOALS on LinkedIn: https://www.linkedin.com/company/goals-sports Shop: goals-sports.com/shop

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