The Objection Room

The Objection Room is where business objections get dismantled. Every episode, Arthur takes objections that stops buyers saying yes and reframes them into content worth creating. New episodes on YouTube, Spotify and Apple Podcasts.Produced by Maskew Media.

The Objection Room is a business podcast hosted by Arthur Maskew, with 6 episodes on record and a Required Pod Score of 80. PitchCentric scores this show on Booking Probability, Listen Score, and live audience signals refreshed every 24 hours.

Arthur Maskew hosts The Objection Room, a business show with 6 episodes published.

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  The Objection Room

  "How often should I post?" - that question is dumb. Here's what to ask instead.

  Aug 2, 202611 min

  Four months ago I basically stopped posting. Went from three times a week to once a fortnight. The reach went up eight times. This episode answers the most boring question in content marketing properly: "how often should I post?" It isn't a frequency question, it's a pricing question, and every schedule is paid for in one of four currencies: your time, your quality, your reputation or your reach. I'll break down the three ways to win, the Best Friend, the Thought Leader and the Operator, the real numbers behind my own pullback (500 average views to 4,000), and the four questions that tell you which strategy is best for you. If you've ever asked "how often should I post?", this one is for you. Fillip Matous's video: https://www.youtube.com/watch?v=i2hqUlqNTI4&t=94s LISTEN YouTube: https://youtu.be/NpFosJZSqbQSpotify: https://open.spotify.com/show/1OyuXYMEgbKcGsNHiGDEpW?si=076a646d45cf4dae Apple Podcasts: https://podcasts.apple.com/us/podcast/the-objection-room/id1896631852 VIDEO REVENUE BLUEPRINT: https://www.maskew.media/blueprint PRODUCED BY MASKEW MEDIA https://www.maskew.media

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  The Objection Room

  Why Your AI Needs MORE Bureaucracy, Not Less • Jordan Legg

  Jul 14, 202649 min

  AI is designed to hallucinate. It's not a bug, it's a feature. That's from the man who builds it for a living, and it's the tamest thing he admits in this episode.In this episode of The Objection Room, Arthur sits down with Jordan Legg, founder and chief AI officer of Takara.ai, who has spent six years at the bleeding edge of artificial intelligence. Instead of a friendly chat, Arthur brings the doubts business owners actually carry about AI and asks Jordan to answer them one by one. They get into whether AI companies should have asked permission before training on everyone's work, why your AI needs as much bureaucracy as you can give it, and what happens to junior developers now the software writes itself.If you've ever wanted to bring AI into your business but felt real hesitation about trust, slop and what it's doing to your brain, this one is for you.CHAPTERS(00:00:00) Cold open: AI is designed to hallucinate(00:01:20) Welcome to The Objection Room and why the show has a new name(00:01:57) Trained on everyone's work: the consent objection(00:10:26) Billions of gallons of water: is AI worth the energy?(00:19:35) Making AI coding 41% cheaper. Enabling slop?(00:23:14) How the 41% saving actually works(00:25:08) 6,000 research papers a day and the cognitive debt question(00:28:32) "You're kind of replacing yourself": junior developers and AI(00:33:19) "Designed to hallucinate": running a business on a tool you can't trust(00:38:50) Doomsday or utopia? What the AI bosses promise(00:41:07) Why your AI needs as much bureaucracy as possible(00:43:50) Renting your business from American AI labs(00:48:08) Final advice: pick something bigGUEST Jordan Legg, Founder and Chief AI Officer of Takara.ai Website: https://takara.ai LinkedIn: https://www.linkedin.com/in/404missinglink/LISTEN YouTube: https://www.youtube.com/channel/UCdjyVyy1eSl_wQNNDLj9hnQ Spotify: https://open.spotify.com/show/1OyuXYMEgbKcGsNHiGDEpW Apple Podcasts: https://podcasts.apple.com/us/podcast/the-business-engine/id1896631852FOLLOW ARTHUR LinkedIn: https://www.linkedin.com/in/arthurmaskew/ Instagram: https://www.instagram.com/arthur.maskew/ TikTok: https://www.tiktok.com/arthur.maskewPRODUCED BY MASKEW MEDIA https://www.maskew.media

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  The Objection Room

  100+ Clients And ZERO Ad Spend: How To Grow On Content Alone • Oyinkro Kagbala

  Jun 25, 20261h 1mS0

  <p>No paid ads. No cold outreach. That is how Oyinkro Kagbala has worked with more than 100 brands and built a six-figure agency on content alone. The bet behind it: the marketing you do today buys the opportunities you get tomorrow.</p><p><br></p><p>In this episode of Business Engine, Arthur sits down with Oyinkro Kagbala, founder of the go-to-market video agency K.OS Visuals, which he started in 2020 and has grown to a team of seven working with B2B and SaaS companies. Oyinkro's whole argument is that brand is the biggest growth lever a business has...

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  The Objection Room

  100+ Clients And ZERO Ad Spend: How To Grow On Content Alone • Oyinkro Kagbala

  Jun 25, 20261h 1m

  No paid ads. No cold outreach. That is how Oyinkro Kagbala has worked with more than 100 brands and built a six-figure agency on content alone. The bet behind it: the marketing you do today buys the opportunities you get tomorrow. In this episode of Business Engine, Arthur sits down with Oyinkro Kagbala, founder of the go-to-market video agency K.OS Visuals, which he started in 2020 and has grown to a team of seven working with B2B and SaaS companies. Oyinkro's whole argument is that brand is the biggest growth lever a business has, and that most owners cut it the moment money gets tight, which is the exact moment they need it most. They get into the 5% of turnover rule for marketing spend, the three jobs your content has to do across the funnel and the warm way to turn a profile view or a comment into a conversation instead of a cold pitch. Oyinkro also breaks down how he decides who is actually worth reaching out to, so marketing stops being the line item nobody can measure. If you've ever put money into content that got a few hundred likes and then died, or felt the quiet resistance that says marketing is a nice to have you can't really measure, this one is for you. CHAPTERS (00:00:00) Intro: meet Oyinkro Kagbala, founder of K.OS Visuals (00:03:46) How to generate leads in 2026 and the 5% of turnover rule (00:07:17) People buy on emotion and justify it to the board later (00:09:17) Sales vs marketing: the more you market, the less you sell (00:12:42) Measuring marketing, budget cuts and why brand outlasts ads (00:15:14) Social intent: the signals worth tracking instead of views (00:18:29) The funnel explained: reach, authority and conversion (00:21:09) Authority content is the hum: why it is most of what you post (00:23:47) The gap in your funnel that loses the sale (00:29:18) Your brand is how people describe you, not your logo (00:33:15) 100-plus brands, zero paid ads, zero cold outreach (00:34:21) The warm outreach method: open every engager in a tab (00:41:05) Social signals and the AI tools that track them (00:45:46) How to launch a product so it does not die in a week (00:50:03) Explainer videos, culture videos and the toilet hiring video (00:56:44) The toilet hiring video, and why behind the scenes is a talent magnet GUEST Oyinkro Kagbala, Founder of K.OS Visuals Website: https://k-osvisuals.com/ LinkedIn: https://www.linkedin.com/in/oyinkro-creativevideographer/ Instagram: https://www.instagram.com/oyinkro.k/ LISTEN YouTube: https://www.youtube.com/channel/UCdjyVyy1eSl_wQNNDLj9hnQ Spotify: https://open.spotify.com/show/1OyuXYMEgbKcGsNHiGDEpW Apple Podcasts: https://podcasts.apple.com/us/podcast/the-business-engine/id1896631852 FOLLOW BUSINESS ENGINE LinkedIn: https://www.linkedin.com/company/thebusinessengine/ Instagram: https://www.instagram.com/the.business.engine/ TikTok: https://www.tiktok.com/@the.business.engine HOSTED BY ARTHUR JONES Instagram: https://www.instagram.com/arthur.maskew/ LinkedIn: https://www.linkedin.com/in/arthurmaskew/ PRODUCED BY MASKEW MEDIA https://www.maskew.media

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  The Objection Room

  "Having 200 People on Payroll Is PETRIFYING" • Why AI Is Shrinking Tech Companies • Pete Ridlington

  Jun 12, 202654 minS0

  <p>Pete Ridlington raised millions of pounds to build a software business, only to lay off 15 people when he scaled too fast. Arthur was one of those people. Now, his tech company is in its healthiest position ever with a fraction of the team.</p><p>In this episode of Business Engine, Arthur sits down with Pete Ridlington, the founder and CEO of Ningi with 20 years of experience building tech companies. </p><p>Pete shares the exact reasons he had to cut his headcount, the future of SaaS and AI and how small teams can use automated AI agents to...

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