The Business Growth Podcast

Tune in to the business growth podcast where I interview finance and business leaders. We dive into their growth journey, uncover lessons learned, and explore today’s market challenges and opportunities so you can apply their insights to your own path

The Business Growth Podcast is a business podcast hosted by Unknown Host, with 30 episodes on record and a Required Pod Score of 80. PitchCentric scores this show on Booking Probability, Listen Score, and live audience signals refreshed every 24 hours.

Unknown Host hosts The Business Growth Podcast, a business show with 30 episodes published.

Our AI reads these to draft pitches. Use them as grounding for a pitch that cites a real guest and a specific topic.

• 

  The Business Growth Podcast

  Niching Down to One Industry: An Accountant's Playbook

  Aug 16, 202621 min

  Jackson Pace is the founder of Refractional CFO, a firm that works exclusively with eye doctors, offering bookkeeping, tax, and advisory services built specifically around how optometry practices run. He explains how that focus came about almost by accident, after taking a CFO role inside an ophthalmology practice and realizing nobody was properly serving that niche. Jackson talks about growing without a formal growth plan at first, then setting concrete targets once his team asked for one, going from a "road to 100" clients to doubling that goal more than once. Growth has come almost entirely through word of mouth and staying active in the associations and communities where his clients already spend time. He also gets into the tension between growing a firm and protecting family time, including using his kids' sports practices as a hard stop that forces him out the door, and how reaching out to more experienced firm owners for advice has shaped how he runs the business. If you're weighing whether to niche down or stay broad, this conversation lays out what that decision actually looks like in practice. Guest: Jackson Pace, Refractional CFO LinkedIn: https://www.linkedin.com/in/jcpace/ Host: Leonard De Beer Helping fractional executive firms get more clients through strategic outreach LinkedIn: https://www.linkedin.com/in/leonard-de-beer/

  ListenShow Notes
• 

  The Business Growth Podcast

  Why Claude and ChatGPT Are His Best Salespeople

  Aug 14, 202625 min

  Ethan Bull is the president and co-founder of ProAssisting, a fractional executive assistant firm he runs with his wife Stephanie, both former high-level EAs who supported CEOs at companies like J.Crew and USA Films. In this episode he explains how they built a two-sided marketplace connecting experienced assistants with clients, and why they cap each assistant at three clients so the support stays high-touch rather than spread thin. Ethan also talks about how prospective clients are increasingly finding ProAssisting by asking Claude and ChatGPT who the best firm in their space is, and how that's pushed the business into answer engine and generative engine optimization, alongside the SEO work they'd already been doing for years. He explains why paid ads never moved the needle for them in a commoditized market, and why referrals and organic search have done more of the heavy lifting. He also shares his take on where fractional work fits as AI reshapes how businesses hire, and why he thinks judgment and context are becoming more valuable, not less. If you're thinking about how AI is changing the way your ideal clients find you, this one's worth a listen. Guest: Ethan Bull, ProAssisting LinkedIn: https://www.linkedin.com/in/ethanbull/ Host: Leonard De Beer Helping fractional executive firms get more clients through strategic outreach LinkedIn: https://www.linkedin.com/in/leonard-de-beer/

  ListenShow Notes
• 

  The Business Growth Podcast

  He Built an AI Company 5 Years Before ChatGPT. It Failed

  Aug 12, 202618 min

  Lucas Meadowcroft is the co-founder and CEO of CROFTI, an AI automation firm working mostly in construction and manufacturing. In this episode he talks about building one of the earliest AI platforms a decade ago, years before ChatGPT existed, raising capital, and eventually having to shut it down because the market simply wasn't ready. He's now applying those lessons at CROFTI, including a project building a business from scratch designed to hit $10 million in revenue with zero employees, using AI to handle everything from site data capture to invoicing. Lucas also shares how he built a Claude-powered LinkedIn agent that filters his messages and books meetings automatically, cutting out a lot of the noise that used to eat up his day. This one's a good listen if you want to see what AI automation actually looks like inside a business, not just in theory. Guest: Lucas Meadowcroft, CROFTI LinkedIn: https://www.linkedin.com/in/lucasmeadowcroft/ Host: Leonard De Beer Helping fractional executive firms get more clients through strategic outreach LinkedIn: https://www.linkedin.com/in/leonard-de-beer/

  ListenShow Notes
• 

  The Business Growth Podcast

  Why This Headhunter Puts CEOs on His Own Podcast

  Aug 11, 202624 min

  Richard Triggs runs Arete Executive, a retained executive search firm based in Brisbane that headhunts white collar executives across Australia. In this episode he breaks down performance-based hiring, a method built on the idea that past performance predicts future performance, and walks through how his team maps a client's competitors, identifies people who are excelling but not job hunting, and pitches them the opportunity directly. Richard also talks about assessing cultural fit before a candidate ever meets the client. His approach: put the hiring CEO on his podcast and let candidates hear directly from them what the business and the role are really like, rather than taking his word for it. He shares how the business has weathered the GFC, a mining downturn, COVID, and a business partnership that didn't work out, and why staying industry agnostic has kept Arete steady through all of it. He also gets into how he's using Claude day to day, from summarising his inbox to running a virtual CFO function. If you're building a firm around trust and relationships rather than job ads, there's a lot here worth taking note of. Guest: Richard Triggs, Arete Executive LinkedIn: https://www.linkedin.com/in/richardtriggs/ Host: Leonard De Beer Helping fractional executive firms get more clients through strategic outreach LinkedIn: https://www.linkedin.com/in/leonard-de-beer/

  ListenShow Notes
• 

  The Business Growth Podcast

  The Missing Document That Blows Up Business Partnerships

  Aug 10, 202621 min

  Ed Siragusa runs Succentrix Business Advisors, a CFO and tax planning firm that also handles accounting, bookkeeping, and payroll for small business owners. In this episode he walks through the structural mistakes he sees most often. Partners without an operating agreement. An LLC running payroll when it should be an S corp. Small oversights that turn into expensive problems two or three years down the line. He also explains why he's targeting the cannabis industry this year. Federal tax law won't let dispensaries write off basic costs like payroll or rent, so cost accounting becomes critical, and most big firms won't go near that client base at all. Ed talks about how Succentrix has grown almost entirely through referral partnerships with attorneys and financial advisors, why he's now adding educational content to that mix, and how he's using AI inside the firm for client emails and lead screening. If you're a fractional CFO or advisor thinking about client structure, or where the next growth opportunity is, this one's worth a listen. Guest: Ed Siragusa, Succentrix Business Advisors LinkedIn: https://www.linkedin.com/in/edgardosiragusa/ Host: Leonard De Beer Helping fractional executive firms get more clients through strategic outreach LinkedIn: https://www.linkedin.com/in/leonard-de-beer/

  ListenShow Notes

Recent guests on The Business Growth Podcast. Study who booked and why before you pitch.

Based on semantic analysis of episode topics and host coverage, this show is a strong guest fit for executives in:

Industry fit is computed by PitchCentric using vector embeddings of the show's episode catalog.