
Episode #12
Finding Your Niche in the Antiques Trade: Tina Bird on Relationships, Reinvesting & Staying Soft and Strong
In this episode of The Business of Antiques , host Toma Clark Haines, CEO of The Antiques Diva & Co, sits down with Tina Bird, founder of Decorative Garden Antiques , to unpack how she launched a thriving UK garden antiques business as a second act after 25 years running her corporate events company, Team Tactics. Tina shares how she landed the priceless domain decorativegardenantiques.co.uk , why she sells primarily online through her own site plus aggregator platforms like Vinterior and Decorative Collective, and the WhatsApp-video and phone-first approach she uses to build trust with designers and collectors. Toma and Tina dig into the realities of sourcing showpieces like Louis Bourget Ondu's vases and Medici-crested Italian olive jars, why long-term supplier relationships beat fair-hopping at events like the Grand Braderie de Lille, how to price for both UK buyers and US resellers pulling from 1stDibs, and the logistics of shipping heavy antiques across Europe and to the States. They also explore the mindset behind a sustainable antiques business — keeping standout pieces at home to build a tastemaker reputation, reinvesting profits instead of taking a salary too early, finding your niche, outsourcing what isn't your zone of genius, and staying both soft and strong in an insular industry. Check out the links from our episode. Tina: Instagram | Pinterest | decorativegardenantiques.co.uk Toma: Instagram | antiquesdiva.com | Substack






