
Episode #17
Selling the Story: French Vintage, Authentic Branding & Retail Success with Benjamin of The French Store
In this episode of The Business of Antiques , host Toma Clark Haines, CEO of The Antiques Diva & Co, sits down with Benjamin, founder of The French Store in Dublin, Ohio, to explore how authentic storytelling, a bold personality and a sharp eye for French vintage can turn a retail concept into a memorable, profitable brand. Benjamin shares how he sources distinctive tableware, linens, perfume, body care and artisan-made goods across France; uses humor and social media to sell the story behind each product; prices vintage finds accessibly; and navigates the realities of shipping, tariffs and customs. Along the way, they discuss French versus American approaches to business, why small makers deserve a wider audience, the products worth bringing home from France and how curiosity, beauty and slowing down can shape both a better brand and a richer life. Check out the links from our episode. Benjamin: thefrenchstorecolumbus.com | Instagram | TikTok Toma: Instagram | antiquesdiva.com | Substack






