The Business of Better

The Business of Better explores how the most compelling wellness brands are built by understanding human behavior. In a crowded wellness market, growth isn’t about doing more - it’s about understanding better. This podcast dives into the psychology of customer experience and the real challenges founders face as they build brands people actually stay loyal to. Your host, Leah Babroudi, is a lifelong enthusiast of consumable wellness and the science behind it. She studies functional compounds, holds a bachelor's degree in plant biology, and previously hosted an alternative wellness podcast. Today, Leah brings her background to a more business-focused lens, working in the customer experience field and studying how consumer behavior, feedback, and expectations shape successful wellness brands.

The Business of Better is a business podcast hosted by Leah Babroudi, with 10 episodes on record and a Required Pod Score of 80. PitchCentric scores this show on Booking Probability, Listen Score, and live audience signals refreshed every 24 hours.

Leah Babroudi hosts The Business of Better, a business show with 10 episodes published.

Our AI reads these to draft pitches. Use them as grounding for a pitch that cites a real guest and a specific topic.

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  Episode #10

  She healed endometriosis naturally — and built a product around it | AAYU Science

  Jun 3, 202633 minS1

  <p>Smita suffered from excruciating endometriosis pain. After being told the "cure" was stopping her menstruation, she decided to find another way.</p><p>She discovered a natural protocol that eliminated her endometriosis — and went on to have a daughter.</p><p>After years of research, she turned that protocol into a product to help others do the same.</p><p>Men & women's reproductive health: aayuscience.com</p>

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  Episode #9

  Alcohol Alternatives That Actually Help You Relax | Osia

  Apr 29, 202644 minS1

  <p>Most people don’t actually crave alcohol… they crave a <b>shift in how they feel</b>.</p><p>After a long day, it’s about unwinding, quieting the mind, and feeling more relaxed, present, and connected. But more and more people are starting to realize that alcohol comes with tradeoffs that just aren't worth it anymore.</p><p>So what are we really looking for when we reach for a drink?<br/>And is there a better way to get there?</p><p>In this episode, I’m joined by Gabriel and Isabella, co-founders of Osia, a modern non-alco...

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  Episode #8

  How to Stop Sugar Cravings Instantly (Without Willpower) | CraveX

  Apr 15, 202626 minS1

  <p>Why are sugar cravings so hard to control — even when you know better?</p><p>Sugar cravings are one of the hardest habits to break. Most people know they should cut back, but when that craving hits, logic goes out the window — and suddenly one bite turns into the whole dessert.</p><p>In this episode, we break down <b>why sugar cravings happen</b>, what’s actually going on in the brain, and how to <b>stop sugar cravings instantly without relying on willpower</b>.</p><p>I sit down with the co-founder of CraveX, a functional gum design...

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  Episode #7

  High Caffeine Without Jitters or Crash (Smooth Energy Explained) | Zest Tea

  Apr 1, 202648 minS1

  <p><b>If your caffeine gives you energy… but makes you feel worse after, you’re not alone.</b></p><p>I got to a point where my usual beverage of choice wasn't making me feel better… it was making me feel worse.</p><p>Jitters. Crashes. Digestive issues. That wired-but-off feeling.</p><p>So I started looking for a better alternative — and found Zest Tea.</p><p>I had to bring on the founder, James Fayal, to break down how Zest was built to deliver a completely different kind of energy experience — combining high caffeine (135–150mg) with naturally occurring L-theanine t...

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  Episode #6

  How to Influence Buying Decisions Without Manipulation | Chelsea Burns

  Mar 25, 202655 minS1

  <p>Most founders think customers buy based on logic.</p><p>They don’t.</p><p>In this episode, we break down what actually drives buying decisions - and why up to 95% of them happen below conscious awareness.</p><p>I’m joined by <b>Chelsea Burns</b>, also known as <b>The Marketing Psychologist™</b>, who combines nearly two decades of marketing experience with a Master’s in Applied Psychology to help brands grow through ethical, human-centered strategy.</p><p>We dive into the real psychology behind consumer behavior - not surface-level tactics, but the deeper drivers of identity, emotion...

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