The Business of Digital Podcast

Established in 1997, The Interactive Advertising Bureau of Canada (IAB Canada) is the national voice and thought leader of the Canadian interactive marketing and advertising industry. We are the only trade association exclusively dedicated to the development and promotion of the digital marketing and advertising sector in Canada.As a not-for-profit association, IAB Canada represents over 250 of Canada’s most respected advertisers, ad agencies, media companies, service providers, educational institutions and government associations. Our members represent a diverse range of stakeholders in the rapidly growing Canadian digital marketing and advertising sector, and include numerous small and medium sized enterprises.

The Business of Digital Podcast is a education podcast hosted by IAB Canada, with 37 episodes on record and a Required Pod Score of 80. PitchCentric scores this show on Booking Probability, Listen Score, and live audience signals refreshed every 24 hours.

IAB Canada hosts The Business of Digital Podcast, a education show with 37 episodes published.

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  The Business of Digital Podcast

  The Business of Digital: Episode 37 - AI Transformation in Media

  Jan 8, 202648 minS0

  In this episode of Business of Digital, Noel Geer (Connected Interactive), Sahil Razdan (Samsung Electronics Canada/Samsung Ads), and Philippe Kleim (Corus Entertainment) share what AI transformation looks like in practice: training teams, setting governance, moving to cloud-based stacks, and using AI to speed up workflows from proposals and campaign execution to reporting, while improving how data is organized and activated. They discuss AI’s growing impact on media and advertising, including contextual targeting in video/CTV and how AI assistants may disrupt search and discovery, and they unpack why many implementations fall short when AI is forced in without so...

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  The Business of Digital Podcast

  The Business of Digital: Episode 36 - Connected Commerce - What's working

  Oct 30, 202538 minS0

  Connected Commerce - What's working right now This Business of Digital Podcast episode focuses on what’s working in Canada right now for Connected Commerce or Retail Media: cleaner proof of incrementality, in-store accountability, data collaboration via clean rooms, and off-site/CTV expansion that actually drives sales, not just awareness. We’re joined by the Chairs of IAB Canada’s Retail Media Committee: John Fanous (Google), Melissa Savage (AIR MILES), and Michka Mancini (Canadian Tire). We’ll explore how advertisers and retailers are making the channel perform and what the Canadian ecosystem needs next to scale responsibly.

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  The Business of Digital Podcast

  The Business of Digital: Episode 35 - Hear Me Out – Harmonizing Your Marketing Mix with Audio Ads

  Sep 17, 202527 minS0

  In today’s digital soundscape, audio is emerging as a powerful, immersive medium that goes far beyond music and entertainment. From streaming services to radio and podcasting, audio advertising is reshaping the way brands engage audiences. In this episode, we sit down with two industry leaders who are helping shape the future of audio advertising: Heather Gordon, Managing Director of Canada at Acast, and Caroline Gianias, President of Radio Connects. Together, we’ll explore how audio fits into an omnichannel strategy, the measurable impact it delivers, and what the future holds for this dynamic format. Special thanks to Acast and Slee...

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  The Business of Digital Podcast

  The Business of Digital: Episode 34 - In Plain Sight - A Clear View on Digital Out of Home

  Sep 3, 202528 minS0

  No longer a standalone channel, DOOH is now deeply integrated into omnichannel strategies, thanks to advancements in automation, audience targeting, and measurement. Whether programmatically activated through DSPs or part of an experiential brand moment, DOOH offers both performance and presence. Today, we’re joined by two of the brightest minds pushing the medium forward: Sarah Kim, SVP Investment and Strategy at Talon Outdoor, and Scott Mitchell, Managing Director at Vistar Media. We’ll explore how advertisers are accessing and using DOOH in smarter, more creative ways — and what’s next for one of marketing’s most visible channels. Special thanks to Acast a...

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  The Business of Digital Podcast

  The Business Of Digital: Episode 33 - The Future of AR - Innovation and Advertising with Snap

  Feb 6, 202522 minS0

  In this episode of The Business of Digital, IAB Canada's Sonia Carreno sits down with Matt McGowan, General Manager of Snapchat Canada, for an insightful conversation on the latest trends in augmented reality, digital advertising, and brand innovation. From the impact of CES to Snap's new Spectacles and Snap OS, they explore how technology is shaping the future of engagement. Tune in to discover how brands can stay ahead in an ever-evolving digital landscape!

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