
The Business of Ergonomics Podcast
Features Tell, Benefits Sell: Real Coaching on Pricing, Tiered Services, and Landing Your First Big Client
This episode is a real, unscripted group coaching call from inside the Ergonomics Blueprint program. Every month, Blueprint members get a live session with Darcie where they bring their actual clients, actual pricing questions, and actual challenges. This is what that looks like. One of our members is in the middle of landing a significant new client: a nonprofit emergency response agency that wants a full suite of ergonomics services and has already invited her to their Safety Day. The questions that come up are exactly what practitioners run into when a real opportunity is in front of them and they want to handle it right. What this call covers: How to structure and price follow-up visits so you never get painted into a corner after the quote goes out The tiered service model: discomfort survey, group training, quick workstation checks, and full assessments only for who needs them How to write proposals that sell benefits, not features (and the 'So that?' question that changes how you describe every service) Why presenting quotes in person turned a cautious HR contact into an enthusiastic client The three-option pricing strategy and why the middle option is always the one they pick How to price a project where you don't know upfront exactly how many full assessments will be needed What to give every participant after a group session so the client has documentation and you have a record If you're figuring out how to price your first big client, how to structure a proposal that doesn't scare anyone off, or how to explain the value of what you do to someone who has never heard of a discomfort survey, this call is for you. Ready to get this kind of coaching for your own practice? The Ergonomics Blueprint teaches you how to do office ergonomics assessments from the ground up, including the business side, the pricing, the proposals, and how to bring in the clients to use those skills on. Monthly group coaching calls with Darcie are included. If you're a healthcare professional and this episode got your wheels turning about office ergonomics - good. I've got free resources to help you take the next step at ergonomicshelp.com/resources.

