
The Business of Information
Building a B2B Media Business Beyond Advertising with Joe Glionna of Newcom Media
Joe Glionna, President of Newcom Media, joins host Chris Mohr to discuss how a family-owned B2B media company evolves without losing sight of the audiences it serves. A third-generation publishing professional who started out licking stamps at the kitchen table, Joe shares how Newcom grew through a series of acquisitions, what he learned from integrating businesses much larger than his own, and why the company now thinks beyond traditional advertising toward events, continuing education, subscriptions, and other revenue streams. He also explains how Newcom decides when print still makes sense, why he prefers to be a “first follower” rather than an early adopter of AI, and how surviving COVID fundamentally changed the way he thinks about debt, cash flow, and leadership. In this conversation, you'll hear: Why Newcom Media is building new revenue streams beyond traditional advertising What Joe learned from growing a 30-person family business through major acquisitions How audience demographics help determine when print still makes business sense Why continuing education has become a natural extension of Newcom’s trusted B2B brands Why Joe is cautious about the long-term cost of AI despite being optimistic about its potential How COVID changed his approach to debt, cash flow, and financial risk Why transparency—and putting his own family first in line for cuts—helped his team navigate the company’s most uncertain period Subscribe wherever you get your podcasts to hear more conversations about the people, ideas, and innovations shaping the business of information. Learn more about SIIA: https://www.siia.net Follow SIIA on LinkedIn: https://www.linkedin.com/company/siia/ Follow SIIA on X: https://x.com/SIIA

