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How does music move from a creative idea to a profitable and sustainable business? In The Business of Music , Professor Sherida Santiago explores the people, systems, technologies, and decisions that shape today’s music industry. Students will examine production, distribution, marketing, touring, licensing, royalties, artist management, finance, and emerging technologies, and learn how music is created, protected, promoted, monetized, and delivered to audiences worldwide.
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Contact path
Public web form
Booking probability
36%
Guest openness
Selective
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Signup to Generate a PitchThe Business of Music is a general podcast hosted by Unknown Host, with 0 episodes on record and a Required Pod Score of 80. PitchCentric scores this show on Booking Probability, Listen Score, and live audience signals refreshed every 24 hours.
Unknown Host hosts The Business of Music, a general show with 0 episodes published.
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The Business of Music
<p>Music may begin with creativity, but careers are built through strategy, ownership, relationships, execution, and informed business decisions. This introduction reveals the industry behind the sound and prepares students to examine how music moves from an idea to an audience and from attention to income.</p>
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Based on semantic analysis of episode topics and host coverage, this show is a strong guest fit for executives in:
Industry fit is computed by PitchCentric using vector embeddings of the show's episode catalog.
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